Philip Zimbardo-He studied how good people tur evil-became known for luzoris effect

and prison study

Chameleon effect-The chameleon effect refers to nonconscious mimicry of the postures,
mannerisms
Solomon Asch- was a Polish gestalt psychologist and pioneer in social psychology in the
United States.- conformity experiment was that there was no correct answer to the
ambiguous autokinetic experiment.
Stanley Milgram- Stanley Milgram was an American social psychologist, best known for
his controversial experiment on obedience conducted in the 1960s during his
professorship at Yale
Social control- Social control is the study of the mechanisms, in the form of patterns of
pressure, through which society maintains social order and cohesion.
Personal control- Personal control beliefs, also referred to as locus of control and
personal mastery beliefs, reflect individuals' beliefs regarding the extent to which they are
able to control or influence outcomes.
Minority influence- Minority influence, a form of social influence, takes place when a
member of a minority group, like an individual, influences a majority to accept the
minority's beliefs or behaviour.
Social identities- Social identity is a person's sense of who they are based on their group
membership
Social scripts- In the behaviorism approach to psychology, behavioral scripts are a
sequence of expected behaviors for a given situation.
Reward theory of attraction- The theory that states that people like those whose behavior
is rewarding to them or whom they associate with rewarding events.