Start up

1. sion Guide Ques5on TypesWarm Up QuesKonsE.g. Tell me about your

backgroundBest for: StarKng an interview! Example Use: General market
knowledgeExample QuesKonsE.g. Give me an example ofBest for: ComplexiKes -
Leading quesKons, disrupKve technologies, etc.Example Use: Purchase decisions,
product development DirectQuesKonsE.g. Where do you go forBest for: Factual
quesKons and/or you need a very concrete answer Example Use: CompeKKve
analysis, inuencer idenKcaKonIndirectQuesKonsE.g. What are the biggest challenges
you face aroundBest for: Need to understand their world, want to see language
they useExample Use: Pain point arKculaKon, target market prioriKzaKon
2. 18. Step 3: FieldworkAcKviKes include:qConduct interviews (record, record,
record)qReview early insights midstreamqSummarize interviewsThis is where the
rubber hits the roadconduct interviews!
3. 19. Step 4: AnalysisAcKviKes include:qAnalysis summaryqBring in broader
groupqReview analysis & implicaKonsqDevelop implicaKons on quesKons to
answerAggregate data into ndings, review paPerns in the data, glean insights.
4. 20. Step 5: Build Ac5on PlanAcKviKes include:qDecide what new hypotheses &
realizaKons you haveqAgree