1.

presentsMarket Researchfor Startup LeadersNATALIE NATHANSONMagnetude Consulting

2. 2. Market research for start-ups is essen2al. Understanding the needs and wants of
your target market can be the dierence between success and failure.
3. 3. Agenda Market research 101 Qualita5ve startup market research Project
framework Ge?ng started on your own
4. 4. WHAT IS MARKET RESEARCH?
5. 5. Process of systema2cally inves2ga2ng the market for a given product or service,
gathering and analyzing data regarding the number and loca5on of customers;
customers interests, preferences, and buying habits; and pricing and price sensi5vity
of demand. For the purpose of gaining insight about a market to help a company
formulate its business and marke5ng strategy.SOURCE:
h*p://www.startups.co/informa:on/go-big-dic:onary/market-research-deni:on
6. 6. Categories of Market ResearchIn a Startup Environment
PrimarilyQUANTITATIVEPrimarilyQUALITATIVEBehavioral