Professional Documents
Culture Documents
• Organisational Effectiveness
Goal Attainment Approach
The System Approach
The Strategic-Constituencies Approach
The Competing-Values Approach
• Determinants - Strategy
Meaning
Types of Stratégies
Classification Strategic Dimensions
Chandler’s Strategy-Structure Thesis
Miles and Snow’s Four Strategic Types
Porter’s Competitive Strategies
• Determinants – Technology
Woodward’s Research
Knowledge based technology – Perrow’s Contribution
Technological Uncertainty – Thompson’s Contribution
Relationship between technology and complexity/Formalisation/Centralisation
• It defines
• System
- A set of interrelated and interdependent parts arranged in a manner that
produces a unified whole.
- They take inputs, transform them and produce some output
• Types of Systems
- Closed system: System that receives no energy from an outside source and
from which no energy is released to its surrounding. Self contained system.
Very less relevance to the study of organisations.
- Open system: It recognizes the dynamics interaction of the system with its
environment.
• A life cycle:
- It refers to a pattern of predictable change.
- There are distinct stages through which organisations proceed, that the
stages follow a consistent pattern, and that the transitions from one stage to
another are predictable rather than random occurrences.
• Assumptions
- Org. are deliberate, rational, goal-seeking entities.
- Org. must have ultimate goads.
- These goals must be identified and defined well enough to be
understood.
- These goals must be few enough to be manageable.
- There must be general consensus or agreement on these goads.
- Progress towards these goals must be measurable.
• Problems
- Whose goals – it is possible that some of decision makers with real
power and influence are not the member of senior management
- What an org. states officially as its goals does not always reflect the
org.’s actual goals – official and actual goals may be different.
- Org. short-term goals are frequently different from its long term goals.
- Org. have multiple goals also creates difficulties such as they can
compete with each other and sometimes are even incompatible.
- There are multiple goals and diverse interests within the org.,
consensus may not be possible unless goals are stated in such
ambiguous and vague terms as to allow the varying interest groups to
interpret them in a way favourable to their self interests.
- Multiple goals must be ordered according to importance. How to
allocate relative importance to goals that may be imcompatible.
• System models emphasize criteria that will increase the long-term survival of
the org. such as the org’s ability to acquire resources, maintain itself internally
as a social organism, and interact successfully with it external environment. It
focuses more on means needed for the achievement of those ends.
• Assumptions
- Org. are made up of interrelated subparts.
- Effectiveness requires awareness and successful interaction with
environmental constituencies.
- Survival requires a steady replenishment of those resources
consumed.
• Problem
- Measuring specific end goals is difficult
- It focuses on the means necessary to achieve effectiveness rather
then on org. effectiveness itself.
- “It’s whether you win or lose that counts, not how you play the game!”
• Value to Manager
- Managers are less likely to make decisions that trade of the org’s
long-term health and survival for ones that will make them look good
in the near term.
- It increases awareness of interdependency of org. activities.
The Strategic-Constituencies Approach
• This approach seeks to appease only those in the environment who can
threaten the org’s survival.
• Assumptions
- Org. are assumed to be political arenas where vested interests
compete for control over resources.
- Managers pursue a number of goals and that the goals selected
represent a response to that interest group that controls the resources
necessary for the org to survive.
• Problem
- It is difficult to separate the strategic constituencies from each other.
- Environment changes rapidly.
• Value to Manager
- Managers understand on whom the survival of org. is dependent.
- It decreases a chance of ignoring or upsetting a group whose power
could significantly hinder the org operations.
- Manager can modify its preference ordering of goals as necessary to
reflect the changing power relationship with its strategic
constituencies.
The Competing-Values Approach
• The theme of this approach is that the criteria you value and use in assessing
an org. effectiveness – return on investment, market share, new product
innovation, job security – depend on who you are and the interest you
represent.
• Assumptions
- There is no best criterion for evaluating an org effectiveness.
- There is neither a single goal that everyone can agree upon nor a
consensus on which goals take precedence over other.
- An evaluator chooses goals based on his personal values,
preferences and interests.
• Value to Manager
- It guides Managers in identifying the appropriateness of different
criteria to different constituencies and different life cycles.
Comparing four Organisation Effectiveness Approaches
Complexity
• Horizontal differentiation
- It refers to the degree of differentiation between units based on
orientation of members,
the nature of tasks they perform
their education and training
- The most visible evidence of horizontal differentiation is specialisation and
departmentation.
• Vertical Differentiation
- It refers to the depth in structure.
- Differentiation increases, and hence complexity, as the number of
hierarchical levels in the org increases.
Formalisation
• It refers to the degree to which jobs within the org are standardised.
• The formalisation is high, if there are explicit job descriptions, lots of org rules
and clearly defined procedures covering work processes in org.
• The formalisation is low, if employee’s behaviour is relatively non
programmed. Such job offer employee a great freedom to exercise discretion
in work.
• Range of formalisation
- High degree of formalisation: Unskilled jobs, repetitive jobs, production jobs
- The greater the degree of professionalisation, lesser formalisation
- The higher level in org, lesser formalisation
• Formalisation techniques
- Selection: An effective selection process will be designed to determine if
candidates is fit into the org. This technique control employee discretion. It
tries to prevent the employment of misfits.
- Roles requirements:
- Every job carries with its expectations on how the role incumbent is
supposed to behave.
- Job analysis defines the jobs that need to be done in the org and
outlines what employee behaviours are necessary to perform the jobs.
It results into Job Descriptions and Job specifications.
- Rules:
- Rules are explicit statements that tell an employee what he ought or
ought not to do.
- It tells employees what they can do, how they are to do it and when
they are to do it.
- Rules leave no room for employee judgement or discretion.
- Procedures:
- Policies are established to ensure standardisation of work
processes.
- The same input is processed in the same way and output is the
same each day.
- Policies:
- Rather than specifying a particular and specific behaviour, policies
allow employees to use discretion but within limited boundaries.
- The discretion is created by including judgemental terms (such as
best, satisfied, competitive) which the employee is left to interpret.
- Training:
- This includes on the job variety where understudy assignments,
coaching and apprenticeship methods are used to teach employees
preferred job skills, knowledge and attitudes.
- New employees are required to undergo a brief orientation program
in which they are familiarised with org objectives, history, philosophy,
rules.
Centralisation
• It concerned with the dispersion of authority to make decisions within the org.
• A high concentration implies high centralisation, whereas a low centralisation
indicates decentralisation.
• Centralisation can be described as the degree to which the formal authority to
make discretionary choices is concentrated in an individual, unit or level
(usually high in the org) thus permitting employees (usually low in the org)
minimum input into their works.
• Why decentralisation is important
- Managers are limited in their ability to give attention to the date they receive.
- Org needs to respond rapidly to changing conditions at the point at which
the change is taking place.
- Decentralisation can provide more detailed input into the decision.
- It also provides motivation to employees by allowing them to participate in
decision making process.
- It is the training opportunity that it creates for low level managers.
• When centralisation is preferred
- A comprehensive perspective is needed in decision.
- A lot of economics involved.
Determinants - Strategy
Meaning
• Views on Strategy:
- Planning mode
- Evolutionary mode
• Planning mode
- Strategy is a plan or explicit set of guidelines developed in advance
- Managers identify where they want to go; then they develop systematic and
structured plan to get there.
• Evolutionary mode
- Strategy is not necessarily a well-though-out and systematic plan.
- It evolves over time as a pattern in a stream of significant decisions.
Types of Strategy
• Breadth: It refers to the scope of the market to which the business caters; the
variety of customers, their geographic range and numbers of products.
• Cost Control: It considers the extent to which the org tightly controls costs,
refrain from incurring unnecessary innovation or marketing empences and
cuts prices in selling a basic product.
Chandler’s Strategy-Structure Thesis
• Argument:
- The efficient structure for an org with a single product strategy is one
that is simple – high centralisation, low formalisation and low complexity
- From single-product line, companies typically expand activities within
same industry. This vertical integration strategy makes for increased
interdependence among org units and creates the need for a more
complex coordinative device. This desired complexity is achieved by
redesigning the structure to form specialised units based on functions
performed.
- If growth proceeds further into product diversification, again structure
must be adjusted if efficiency is to be achieved. This can best be achieved
through the creation of a multiple set of independent divisions, each
responsible for a specified product line.
• Conclusions
- He looked only at large, profit-making org.
- He focussed on growth as measure of effectiveness rather than
profitability.
- Definition of strategy is far from all-inclusive.
Miles and Snow’s four strategic types
• They have classified org based on the rate at which they change their
products or market into one of four strategic types: defenders,
prospectors, analyzers and reactors.
• Defenders
- They seek stability by producing only a limited set of products
directed at a narrow segment of the total potential market.
- Within this limited niche, defenders strive aggressively to prevent
competitors from entering their ‘turf’ through standard economic
actions such as competitive pricing or production of high-quality
products.
- They ignore development, environment to find out new areas of
opportunity but there is intensive planning oriented towards cost and
other efficiency issues.
- Their structure is made up of high horizontal differentiation,
centralised control and an elaborate formal hierarchy of
communication.
• Prospectors
- Their strength is finding and exploiting new product and market
opportunities.
- Innovations are more important than high profitability.
- They are built its reputation and long term profitability on developing
innovative products, getting quickly to the market with those products,
exploiting opportunities while they are still innovative and then getting
out.
- Their success depends on developing and maintaining the capacity
to survey a wide range of environmental conditions, trends and
events.
- So it has a low degree of routinisation, mechanisation, flexible
structure.
• Analysers
- They try to capitalise on the best of both the preceding types.
- Their strategy is to move into new products or new markets only after
viability has been proved by prospectors.
- They essentially follow their smaller and more innovative competitors
With superior products, but only after their competitors have
demonstrated that the market is there.
- They seek both flexibility and stability.
- They have a dual structure – part of these organisations have high
levels of standardisation, routinisation and mechanism for efficienty.
Other part are adaptive, to enhance flexibility.
• Reactors
- This label is meant to describe the inconsistent and unstable
patterns that arise when one of the other three strategies are pursued
improperly.
- In general, reactors respond inappropriately, perform poorly and as a
as a result are reluctant to commit themselves aggressively to a
specific strategy for the future.
Porter’s Competitive Strategies
• He proposes that management must select a strategy that will give its
org competitive advantage.
• It can choose from among three strategies – Cost leadership,
differentiation and focus. Which one management chooses depends
on the org’s strengths and competitor’s weaknesses.
• Cost-leadership strategy
- These org sets out to be the low-cost producer in the industry.
- Success requires that the org be the cost leader.
- Typical means to become cost leaders are efficiency of operations,
economy of scale, low-cost labour or preferential access to raw
material.
- Best structure is high in complexity, formalisation, centralised.
• Differential strategy
- These org seeks to be unique in its industry in ways that are widely
valued by buyer.
- It might emphasise high quality, extraordinary service, innovative
design, technological capability or an unusual, positive brand image.
- The key is that the attribute chosen must be different from those
offered by rivals and significant enough to justify a price premium that
exceeds the cost of differentiation.
- It demands a high degree of flexibility, low complexity, low
formalisation and decentralised decision making.
• Focus Strategy
- It aims at a cost advantage or differentiation advantage in a narrow
segment.
- Org will select a segment or group of segment in an industry (such
as product variety, type of end buyer, distribution channel, or
geographical location of buyer) and tailor the strategy to serve them to
the exclusion of other.
Woodward’s research
• Her research, which focused on production technology, was the first major
attempt to view org structure from a technological perspective.
• Background
- She chose approx one hundred manufacturing firm in the south of England.
- She categorised the firms into one of three types of technology – unit, mass
or process production.
- She treated these categories as a scale with increasing degrees of
technological complexity, with unit being the least complex and process the
most complex.
- Unit producers would manufacture custom-made products such as tailor
made suits, turbines. Mass producers would make large-batch or mass
produced products such as refrigerators or ford automobiles. Process
production included heavily automated continuous process such as oil and
chemical refiners.
• Conclusion
- There were distinct relationships between these technology classifications
and the subsequent structure of firm.
- The effectiveness of org were related to the fit between technology and
structure.
Low -----------------------------------------------------------------------High
Structural Technology
Characteristic
Unit Production Mass Production Process Production
Number of vertical 3 4 6
levels
Supervisor’s span 24 48 14
of control
Manager/total 1:23 1:16 1:8
employee ratio
Proportion of High Low High
Skilled workers
Overall Complexity Low High Low
• Conclusion
Features of Bureaucracy
• Division of labour
• Well-defined authority hierarchy
• High formalisation
• Impersonal nature
• Employment decisions based on merit
• Career track for employees
• Distinct separation of members’ organisational and personal lives
Criticism of Bureaucracy
• Goal Displacement
- It means displacement of org goals by subunit or personal goals
- Rules become more important than the ends that they were designed to
serve, the result being goal displacement and loss of org effectiveness.
- Specialisation and differentiation create subunits with different goals. The
goals of each separate subunit become primary to the subunit members.
- Rule and regulations not only define unacceptable behaviours but also
define minimum levels of acceptable performance.
- Decision makers use adherence to rules to protect themselves from making
errors.
• Inappropriate application of rules and regulations
- Bureaucracies breed such devotion to rules that members blindly repeat
decisions and actions that they have made a number of times before,
unaware that conditions are changed.
• Employee alienation
- Members perceive the impersonality of the org as creating distance between
them and their work.
- High formalisation further reinforces one’s feeling of being irrelevant –
routine activities can be easily learned by others, making employees feel
interchangeable and powerless.
• Concentration of power
- It generates an enormous degree of power in the hands of very few.
• Non member frustration
• It works
- Regardless of technology, environment and so on, it is effective in a wide
range of organised activities.
• Large size prevails
- It is efficient with large size.
• Societal values are unchanging
- Bureaucracy is consistent with the values of order and regimentation.
• Environmental turbulence is exaggerated
- Environment may not be as dynamic as assumed
- Changes are no more dynamic now
- Impact of uncertainties in the environment on the org are substantially
reduced as a result of managerial strategies.
• The professional bureaucracy has emerged
- The increased need for technical expertise in org and the rapid expansion of
knowledge based industries has been handled neatly by professional
bureaucracy.
• Bureaucracy maintained control
- High standardisation preferably with centralised power in the hands of the
dominant coalition, is desired by those in control.
Adhocracy: A Closer Look
Matrix
Theory A, J, Z