Ad analysis

Task
Choose a magazine ad and write an ad analysis in the
following format:
Section 1 Introduction (one paragraph 150 words)
Indicate which magazine your ad comes from? (Name of magazine, year,
month, etc.).
Specify the target audience (demographic) of your ad and what proves
it. Explain.

Section 2 Body
Describe your ad (one paragraph 100 words)
Identify and explain all the Advertising strategies used in the ad (Your ad
should have a minimum of 3 advertising strategies). Prove your findings.
(One paragraph per strategy 100 words per paragraph)

Section 3 Conclusion (one paragraph 150 words)

Analyse the effectiveness of the ad. (Does it reach the target audience?
Why or why not?)

Requirements
Your

ad must be in English and come

from a magazine or a magazine website.
Your ad analysis

must be typed
must have a cover sheet (ANI 551) including
the plagiarism statement.
must include your ad (magazine page).

You must use complete sentences and

build proper paragraphs.

Due date

You must hand in your ad analysis

on: OCTOBER 9
(Group 45: there will be a box right outside
of the teachers office).
Late hand-ins will result in a 10% penalty
and possibly, other consequences.

Rubric
Ad Analysis

Quantity and
Quality of
Content

/20

Analysis

/20

20-17
Effectively
answers all of
the research
questions,
supports these
answers and
often elaborates
on them.
Effectively
utilizes the wordcount
prescriptions.
Accurately
describes,
identifies the
target audience
and its indicators
and, identifies
several
advertising
strategies in the
ad. Expresses an
elaborate
opinion on the
effectiveness of
the ad.
10-9

General
grammar,
mechanics and
presentation

Some errors
may be present
but do not

16-13

12-9

8-5
Does not answer
all of the
research
questions or
include well
supported and
elaborate
answers. Does
not effectively
utilize the wordcount
prescriptions.

4-0

Effectively
answers most of
the questions,
supports most
answers and
elaborates on
some of them.
Adequately
utilizes the wordcount
prescriptions.

Answers some of
the questions,
supports some of
the answers and
elaborates on
some of them.
Utilizes the wordcount
prescriptions
somewhat well.

Mostly describes,
identifies the
target audience
and its indicators
and identifies
most of the
advertising
strategies in the
ad. Welldeveloped
opinion on the
effectiveness of
the ad.

Somewhat
describes ad,
identifies target
audience and
some indicators,
identifies some
advertising
strategies being
used. Moderately
developed
opinion on the
effectiveness of
the ad

Does not really

describe the ad,
identify the
target audience
or identify all of
the advertising
strategies being
used. Doesnt
provide a
substantial
opinion on the
effectiveness of
the ad.

Has trouble
identifying
advertising
strategies, target
audiences and
describing the
ad. Cannot
develop his or
her opinion
relating to the
effectiveness of
the ad.

8-7

6-5

4-3

2-0

Errors and/or
awkward
structures
sometimes
impede
readability and

Errors and/or
awkward
structures
repeatedly
impede
readability and
understanding

Errors and/or
awkward
structures
repeatedly
impede
readability and
understanding.

Some errors may

impede
readability but

Fails to answer
the research
questions and
fails to attain the
word-count
prescriptions.