Shana L.

McGonigle

744 Rattling Run Road; Mickleton, NJ 08056 (508) 680-6238 smcgon@udel.edu

Education
University of Delaware, Newark, DE
Bachelor of Arts in Mass Communications, May 2015
Public Relations Concentration Journalism, Advertising Minors

Experience
External Communications Specialist: Aramark Corporation
1101 Market St., Philadelphia, PA June 2014 - Present
Shana goes above and beyond, helping to create press materials and other content that would
typically only be done by someone in a manager role. Very professionally mature. Karen Cutler,
Director of Corporate Communications

Monitored media for special events at NFL stadiums across the country
Wrote press releases for menu changes, events involving MLB & NFL
Wrote articles for an internal recognition newsletter for Uniform Services
Created content and short videos using iMovie for Aramarks social media pages
Created a 16-week toolkit used for frontline associates at Higher Ed accounts

Public Relations Intern: Braithwaite Communications

1500 Walnut St., Philadelphia, PA December 2013 - February 2014
Shana was a huge help and has the perfect work ethic and personality to go far in this
industry. Heather Connors, Senior Account Executive

Created and updated media lists using Vocus

Updated all platforms of social media on a daily basis
Pitched client stories and ideas to all forms of the media
Multitasked gathering and creating content for multiple clients at once
Tracked the news at critical times for clients and informed the media when facts needed to be
changed
Built a competitive analysis for various clients

Intern: City of Worcester, Cultural Development Office

Worcester City Hall, Worcester, MA May - August 2013
She was an invaluable asset to usalways prompt and professional she took full responsibility
for numerous projects, a true pleasure to have. Ellen Ganley, Special Projects Assistant

Promoted a discount/rewards card by using social media and promotional collateral

Used Constant Contact to write biweekly newsletters that appealed to college students using
strategic writing skills
Assisted in event planning



Staff reporter for The Review September 2013 February 2014
University of Delawares newspaper, Newark, DE

Activities

2015 UDance Executive Board Member, Public Relations team: Social Media Chair
-Raised over $1.28 million for The Andrew McDonough B+ Foundation
Member of the Public Relations Student Society of America (PRSSA)
Member of the Theta Gamma chapter of Alpha Xi Delta sorority