BUSINESS PLAN

Distribution, production and sales of water in

sachet commonly known as pure water

Company Name : OFRESH

SARL

Cotonou, Avril 2015

Presented by : Thomas Koffi TETEH

masstet@gmail.com
(+229) 65 55 48 86/ 62 36 54 78

TABLE OF CONTENT

SUMMARY OF THE PROJECT

PRESENTATION OF THE MANAGER

I.

TECHNICAL SURVEY
Business Model Canvas
Summary of the business
1. Objectives
2. Mission
3. Location
4. Description of Products and services
5. Supply of raw materials
6. The production process
7. Production capacity
8. Construction
9. Equipments
10. Taskholders

II.

MARKET SURVEY
1. Customer segment
2. Competitors
3. Offer
4. Demand
5. Potential market
6. Marketing strategy
7. Potential Market

III.

RISKS IN THE BUSINESS

1. Commercial risks
2. Supply risks
3. Technical risks
4. Human risks

IV.

FINANCIAL STATEMENTS
1. Proforma Cashflow: Year 1
2. Proforma Cashflow: Year 2
3. Proforma Cashflow: Year 3

SUMMARY OF THE PROJECT

Name of Company:

Manager:

Type of operation:

O'FRESH Sarl

Thomas Koffi TETEH

Manufacturing

Goal of the Project:

The purpose of this project is to create a water production company, commonly known as "pure
water" to meet the increasing demand of the Togolese population especially Lome in Togo.
Location:
Our company will be located at Adidogome, Lome, Togo, West Africa.

Legal Form of the Business:

Ltd (Limited)

Number of jobs created: 02

Proposed Location:
Person to contact:

Adidogome, Assiyeye
Lionel MISSIGBETO
Tel: (00229) 94991145/93 75 97 75

Income (1st year):

37,740,000F CFA (75 480 US Dollards)

Net Profit (1st year):

7 134,000F CFA

(14 268 US Dollards)

1,000,000F CFA

(2000 US Dollards)

Total Opening balance:

1 USD = 500 F CFA

INVESTMENT NEEDED:

1,000,000 CFA Francs (2000 USD)

PRESENTATION OF THE MANAGER

Name: TETEH

First Name: Koffi Thomas

Address: Aibatin, Cotonou

Email: masstet@gmail.com

Contacts: (00229) 65 55 48 86/62 36 54 78

Marital status: Single without children

Vocational training: 2 years training in Entrepreneurship and Leadership in the Canadian Institute
named van Duyse Entrepreneurial Leadership Institute; Holds an A level in technical studies,
2years studies in Law at the University of Lome, Togo.

Professional status: Coach, Motivator, Consultant in Leadership and Entrepreneurship.

Professional Experience:
2015: Technician at MOMO Water in Benin for days.
2014: Participant of TRADING Game that involves making money from a small thing. From a
stone we collected a sum of 1,200,000 F in a month.
2014: Participant in the activity called "14 days product creation challenge" and I was the Team
Manager and within 14 days the goal was to sell food, "Atsk" and earn 50,000 francs CFA.
2014-2015: VELI Ambassador (Canadian Institute), which is to travel through West Africa in 3
months with 0 franc. I passed through Benin, Togo, Ghana in 3 months with 0 franc.
2013: Representative and Company, Commercial agent Togolese in Benin X-PRO for 6 months.
2009-2010: President of the Association of Young and Rural Development for 1 year.

I.

TECHNICAL STUDY

PROBLEM
Every year, the poverty rate is going high. Millions of tons of food are exported from Africa.
Farmers like to sell their made to foreigners
while thinking that they will gain much than
selling locally.
When the products are now imported
into Africa, the price become unaffordable,
what cause millions of people death because of
lack of means.

CONSEQUENCES:
In our study, we discovered that in
many African countries only 3/10 are
eating 2 times a day. They lack food but
they are the ones that are cultivating. They
lack pure water. They always drink
unclean water as these pictures shows.
This is real. Not only in Sahel.
These problems
opportunity for us.

become

an

SOLUTION
Provide food, clean water to the population by having the capacity to buy the product that
farmers are producing at a good price as foreigners so that the food become available and cheaper
for everybody. We must have the manufacturing company that will be ready to manufacture a
quality product at a good price.

Saving peoples life must be the first priority in Africa while continuously making money.
When we solve that problem we will become the most profitable business in Africa and in the
World.

HOW TO REACH THERE?

To become the company that will solve these problems of food in Africa, we must make sure
that everybody have access to clean water. As in town as in the villages, create the company of
pure water production. In the coming year, we will have a mission to:
Step 1:
-

Build pumps in villages where there are lack of water,

Give water for free in villages
Build drilling in area where there are no water

Step 2:
-

Create the food manufacturing company and solve people needs all over the world.

SUMMARY OF THE BUSINESS

O'FRESH SARL will be located in Lome, Togo. Overflowing with full of nutrients, as evidenced
by the Togolese health service, we will treat this water with the latest technology so that it retains a
natural taste.
We have as target, women who sell water in detail in their respective stores. Our marketing plan
will be to prospect, go door to door in order to gain new customers.
We will start by the distribution of our competitors water, and then use their clients to start.
To achieve our objectives, key activities to be undertaken in the company are production and
distribution in strict accordance with the required health standards. Our key partners are the
Government (the Ministry of water, Ministry of Rural Infrastructure, and ministry of Commerce),
the health service, raw materials suppliers, and machinists.
Our company needs an investment of 1,000,000 francs CFA (2000USD). It will contribute to buy
the motorcycle and start the distribution
At the end of the first year we will have a net profit of

(14 238 USD) when 1USD= 500francs CFA.

7.134 000FCFA Francs

1. OUR OBJECTIVES

Our objective for 5 years is to cover Togo, Benin, and Ghana.

Build 5 to 10 pumps in villages that are lacking clean water
Start sending water to Sahel country where theres lack of water all the time.

2. MISSION
Save peoples life, and give them a chance to live a better life.
Produce made in Africa and be available in the five continents of the world.
Decrease mortality rate related to unclean water drinking. Provide healthy and clear water,
with natural flavor, and full of minerals worldwide. Making water available in all cities and
villages of Africa to all social classes.

3. LOCATION
Implantation area
We will implement our business in Lome, precisely Adidogom walking near Assiyy.

Justification of the choice of this area:

The location of our factory is an ideal area for the following reasons:
-

The quality of the land in Adidogome is the best that can produce a quality water.
Availability of labor
The site is close to the city and easy access even for cars.

Accessibility
Our company is available 100 meters from the main road Lom-Kpalim. A well-marked path
leaves the main road and leads us to the company premises.

Commercial Area
Our commercial area is Lom.

Production site 17km from Lome

DISTRIBUTION
AREA

Justification of the market:

We choose Lome because it contains around 2.6 million inhabitants. We estimate the number of
our target customers in 300 people. And each person is willing to take 15 to 200 bags a week.

4. DESCRIPTION OF PRODUCTS AND SERVICES

We offer water that contains these qualities: a good taste, clean, certified by the Government,
which is sold at a good price.
We distribute our water nearby, being closer to customers in neighborhoods by implanting
warehouses. The company's uniqueness is reflected in our distribution strategy, the one that will
help us to a delay 0 toward our customers.
The sales of our products is:

Seasonal

Full-time

5. SUPPLY OF RAW MATERIALS

a. DISTRIBUTION: Supply of raw materials: purchase places, storage facilities, speed
of use.
Raw materials

Purchase places

Price

Distance

Bag of water

Adidogome

1500F to 34000F

15km

Maintenance
Motorbike

of Adidogome
1950F per kg

16km

Fuel

Adidogome

18km
b. PRODUCTION: Supply of raw materials: purchase places, storage facilities, speed
of use.
Raw materials

Purchase places

Price

Distance

Packing bag

Lome

1500F to 34000F

15km

Sachet of water

Agoe (Lome)

1950F per kg

16km

Port (Lome)

This is the price the sachets per kg

Less than 500 Kg is 1950F

500- 1000 Kg is 1850 F

18km

More than 1000kg is 1800 F

c. The approximate dates for the acquisition of equipment and our inventories, for
hiring staff to get our funding and to start our business.
ARTICLE

ACQUISITION DATE

Distribution

1 OCTOBER 2015

Building
Purchase Motorcycle
Drilling
Approval from the government
Hiring
Start production and sales
Purchase of equipments

JANUARY 10, 2017

15 OCTOBER 2015
DECEMBER 30, 2017
JANUARY, 1 2017
JANUARY 25, 2017
FEBRUARY 1, 2017
JANUARY 25, 2017

6. THE PRODUCTION PROCESS

The production of our water will be made as follow:

Step 1: Water will be pumped and stored in polytank which in turn is treated with ultra-violet rays.
They kill microbes in the water.
Step 2: After STEP 1, the water will be treated by reverse osmosis machine. That will really make
the water pure, clear and sharp. It will eliminate any waste, purify it from any salt.
Step 3: The water treated by reverse osmosis will be treated with the sterilizer that fortifies its
natural taste when we put the pure water sachets.
Step 4: Treated 3 times it will become pure. The bags will already be placed by the technician at
the KOYO machine then we can now start the production.
Technicians will be in their blouse, well covered hair, in their plastic shoes.
Step 5: Someone else will take care of transporting the packs directly into the packing room.

7. PRODUCTION CAPACITY

KOYO The machine is able to produce in

1 minute: 40 sachets of 500ml, of 25 Francs
1 minute: 1 bag 300F
1hour: 2400sachets (25f) or 80 bags of 300francs CFA

To cover the daily demand, we produce:

300sachets, in 3 hours 45 minutes
600 bags, in 7 hours 30 minutes
1000 bags in 12 hours 30 minutes

In the company everyone is obliged to work at least 10 hours / day.

PRODUCTION TIME
17H 22 H OR 7H TO 11H

SUPPLIER COST
We have actually 2 suppliers in Togo about the water bag; and when we discussed with them, only
one is ready to provide us at this price:
0- 500 kg
500 kg- 1000

1000& more

1950 FCFA/kg
1850 FCFA /kg

1800FCFA/kg

The conditioning bag cost: 1000 sachets for 20000 Francs CFA

COST OF GOOD SOLD

The elements that contribute to our Cost of goods sold are:
Packaging sachets
The electricity fees
Water bag

After all our COGS per bag is: 140 Francs CFA when we are buying the sachet in detail
and at 106 Francs when the sachet is in bulk.
1KG can make 17 PACKS of 30 sachets
20 KG will produce 340 PACKS
One roll of 20 KG bring a profit of 85000 - 47600 F= 37400 Francs

SALES
We interviewed more than 15 distributors that said they sell at least 200 to 500 bags a

day. I have never met a distributor that told me the contrary.

So we are sure about the numbers we projected and the need in the market.

8. CONSTRUCTION
Surface covered
Our company is on a semi-batch surface. This is the plan.

NATIONAL ROAD- LOME-KPALIME

100m

Garage

4m

STOCK
ROOM

5m

PRODUCTION ROOM

MY ROOM

Machines
The production machine occupies 1m and the machine that treats water also occupies 1m. It will
remain 18m.
Packing Area
The packing room is 16m.

4M

9. EQUIPMENTS FOR YEAR 3

These equipments will be financed by the business itself after making money in distribution

EQUIPEMENTS
SETTLEMENT OF THE COMPANY
Drilling
Building
Meason
Electricity
Carpenter
Paver
SUB-TOTAL 1

AMOUNTS

900000
765000
250000
250000
239800
2404800

MACHINES AND OTHER EQUIPMENTS NECESSARY FOR STARTING

Motorcycle
800000
KOYO Machine
1500000
Aro machine
3500000
Postmak or 2 colors
90000
Stock
70000
SUB-TOTAL 2
5960000
GOVERNMENT LICENSE
Analysis
Visit right
Certificate
Agreement fees
Agreement of previous deduction
Environment
Ministry of commerce
Water analysis
SUB-TOTAL 3
MISCELLANEOUS
Meter
Establishment fees
Extractor
Beginning Cash
SUB-TOTAL 4

200000
200000
200000
100000
300000
15000
63000
1078000
400000
34400
35000
100000
569400

GRAND TOTAL

14012200

10. TASK HOLDERS

Our companys philosophy is based on responsibility, mutual respect, and continuous

improvement in the business. This work requires a personal effort of every one, either at the
production or distribution side.

WHO DOES WHAT?

The CEO, the manager: His role is to ensure the smooth running of the company by
ensuring the supply of raw materials, product sales, manage accounting. He participates especially
to all company activities.
He is required to work day and night in order to accomplish the goals of the company. He is
eligible to do any task in the company.

The production agent: He will ensure excellence in the production of water and put it in
the bags. He must check the machine and make sure everything goes well. He ensures the
maintenance of the machine on a daily basis.

The distributor: He needs to have a good contact with the customers. He has to report on
a daily basis the sales and the customer feedbacks. He is required to promote only our brand and is
committed to work to ensure that our brand covers the entire city of Lome.
The team holds the security of the company.

II. MARKET SURVEY

1. CUSTOMER SEGMENT
Our targets are pure water vendors, retailers, distributors who buy so that the end consumer can
come and buy. They are females of 23-55 years.
In our surveys, 97% of our customers want to buy water that has a good taste, 78% want water that
is certified by the government, 95% are concerned by the rapidity in the distribution and 100%
want to earn more money by selling water.

Location of our customers

They are located in the city of Lome and can be seen in stores, shops and in houses.

Motivation and buying habits of this target:

We are reassured that our customers want to take our water based on these criterias:
- The taste of water: Our water will have a special taste. With a resemblance to mineral water,
although they prefer this type of water.
- A highly superior service: We are willing to lose money in the short term in order to satisfy our
customers 100%. We deliver the water just after 15minutes of the call.

Approximate number of customers

YEAR
1st Year
nd

Estimation of prospects
165 prospects

2 Year

270 prospects

3rd Year

325prospects

Total number of customers

Month

10

11

12

TOTAL

1st
Year
2ndYear
3rd
Year

10

10

10

10

10

15

15

15

15

15

20

20

165

165

20
25

20
25

20
25

20
25

20
25

20
25

25
25

25
30

25
30

25
30

25
30

25
30

270
325

435
760Clients

SUM

Estimated annual sales

YEAR

Daily sales

Monthly sales

Yearly Sales

200-450/ day

5200- 11700/month

62400 140400/an

2 YEAR

350-500/ day

9100- 13000 /month

109200 - 156000/an

3rd YEAR

400-600/ day

10400- 15600 /month

124800 187200/an

1st YEAR
nd

LIST OF SOME CUSTOMERS THAT ARE READY TO BUY

Names

Weekly order

Telephone

TETEH Biova

20 sachets

00228 91 59 36 04

Joujou TETE

30 sachets

GAVOR Xola

200 sachets

00228 92 37 51 23

2. COMPETITION

Names of competitors and their selling price:

COMPETITORS NAME

SALES PRICE/ sachet

CLEVER

400 F Cfa

OCOOL

375 F Cfa

TONUS

300 F Cfa

ATLAS

300 F Cfa

AQUAPUR

350 F Cfa

MOBILE

350 F Cfa

AKOFA

300 F Cfa

BEATITUDES

300 F Cfa

VITA FRESH

300 F Cfa

Number: 20

Their strengths:
- They already have a sales force on the ground.
- They already have their customers,

Their weaknesses:
- The water of some competitors has a bad taste.
- Some competitors customers complain of the service offered.
- Lack of means of distribution of some companies which contribute to delay in delivery

Our company's strengths:

We are ready to offer an impressive service to our consumers. We will make our customers 100%
satisfied about our services and products.

3. OFFER
We will be able to deliver 1,000 bags per day with one machine.

4. DEMAND
The demand for water is increasing worldwide. With this plague of overpopulation, we collect a
greater demand for water. 5/10 people consume at least 1-2 pure water throughout the day. In a
city where 1.6millions live, 800 000 people consume pure water per day, which are approximately
26,667 packs sold per day.
In years to come, when the rural exodus will still breadth, the population will increase by 1.6 to 2
million which will further increase the demand for water.

5. THE POTENTIAL MARKET

This opportunity leads to the production of bottled mineral water. The Ghanaian market is
also exploitable, Benin, and Nigeria the largest consumer. If our mineral water exists in these
countries we will do a number of significant business years.

6. MARKETING STRATEGY
Our marketing plan will be detailed according to the 4P theory. It will consist specifically of
Politics of Product, Price, Distribution, and Communication.

A. The Product
a. Products name
Mineral water bag that we offer is named O'FRESH. "O" is the intonation of "WATER" in French.
FRESH, English word meaning "cool. O'FRESH therefore means fresh water. This name was
chosen to position the product in the mind of consumers; it is also easy to pronounce; and on the
other hand the majority of our end consumers want to drink fresh water.
This means that any time a client asks a vendor that he wants to buy fresh water, it will be
expected to hand over the O'FRESH increasing our turnover from free advertising.

b. The Packaging

The OFRESH will be packaged in 500ml sachets.

The water is very clear in the transparent bags. The design on the bag will be done in a double
color which is red and blue. The use of these two colors differentiates us from many competitors in
the market who have only a single color.
500ml sachets will be reconditioned in packs of 30 and properly secured.

B. The price
Our price includes all factors: production costs, profitability requirements, product quality, product
image and targeted audience. From the perspective of the local competition, our selling price will
be almost the same as set by competitors. What drive this is the target customers that we choose.
Compared to O'Cool, the leader in the market which is selling their water at 375Francs while
FOUNTAIN and MOBILE are selling theirs at 350Francs. All other competitors sell their water
at least 300 francs.
We choose to sell our product at 300 Francs.

C. Distribution Policy
Our water will be sold in West Africa TOGO,
specifically in Lome.
In this context, we will apply a selective and exclusive
distribution strategy. We will have to start two main distribution channels:
a. We note the short channel distributing water directly to end-consumers who are restaurants and
retailers.
b. And the distribution from semi-wholesalers who, by definition, sell to retailers and retailers to
final consumers. It has outlets (deposits) that offer the product to retailers.
c. Deposit: We will have stores that we place in various areas in order to be closer to customers
and facilitate distribution.

D. Communication
Door to door: O'FRESH will apply the non-media communication that is centralized on the doorto-door.

Website: We will have a website that we will take care of every day with advice, interviews, and
testimonials from our satisfied customers. It will also be available for any remark made by a client.
We will also be posting videos and free advertising.
Fan Club O'FRESH: This fan club will bring together all consumers or clients who will invite
their friends to enjoy a monthly training in order to increase the productivity of their business.
They will give the testimony around the country.
Our distributors need to earn 3 to 5 new customers every week.

EVALUATION OF THE CHANNEL

Channel Type: PROSPECTION

Business Name:

Description of the advertising product:

This product is to reach potential customers with our motorcycle, chat with them, negotiate with
them to conquer the market and supply them with our products. We will need to discuss with the
leaders of shops, restaurants and other

# of people reached:

# of Targeted Prospect:

Size of Ad:

Cost:

500

200

20 days /month

20.000 CFA

Benefit of using the channel:

By using this channel, we have direct contact with our customers and we believe it is an asset to
win markets. We will know the emotion of our potential customers, what they think about us,
their objections, and their criticisms.
We are safe with our sense of negotiation if we can reach 10, and 7 can accept. This
implies that we will have 28 new clients per month using this strategy.
Risk of using this channel:
It is sure that we will have to listen to objections that are not easy to bear. We will have to listen
to NOs that does not make us totally comfortable.
Conclusion: Should you use or not use this channel in your marketing plan? Why? During what
time period of your business start-up?
This strategy is the only strategy planned to reach customers early in the year. We believe this is
the right strategy for our type of business.
Others such as radio, TV will make us lose money but nothing promises that we have a
customer.
This being so, we start with this strategy and when it comes to position our brand in the
customer's head we can use more complex strategies.

FINANCIAL STATEMENT

V.

LISTS OF RISKS IN THE BUSINESS AND MANAGEMENT

1. Commercial Risks
The sales decrease in the raining season and increase in dry season. We will produce
according to the demand in order to offer what the customers really want.

2. Supply risks
There are two suppliers of sachet in Togo, but only one is available to serve us. We will
take care to have a stock before passing the command.

3. Technical risks
The production machines can be broken down. To avoid it, we need to hire a technician
that knows how to fix the machine and is obliged to take care of it all day. He has to train also the
bosses in the domain.

YEAR 1 IN DISTRIBUTION

12 MONTH PROFORMA CASH FLOW STATEMENT

Month 1
COGS
Cost

Sales
Price

12 Month
Total

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

sept-15

oct-15

nov-15

dc-15

janv-16

fvr-16

mars-16

2 600

5 200

7 800

7 800

10 400

10 400

14 300

Month 9
avr-16

Month 10
mai-16

Month 11

Month 12

juin-16

juil-16

aot-16

7800

13000

10300

1) SALES PROJECTIONS
Name of Products or Services
Bags of pure water
Sales of competitors water

300

Total Product Sold

125 800

Cash - Beginning of Month

15 600

20 600

2 600

5 200

7 800

7 800

10 400

10 400

14 300

15 600

20 600

7 800

13 000

10 300

100 000

196 000

513 000

1 051 000

561 000

1 192 000

923 000

1 757 500

2 702 500

4 072 500

4 306 500

4 987 500

780 000
-

1 560 000
1 560 000

2 340 000
2 340 000

2 340 000
2 340 000

3 120 000
3 120 000

3 120 000
3 120 000

4 290 000
4 290 000

4 680 000
4 680 000

6 180 000
6 180 000

2 340 000
2 340 000

3 900 000
3 900 000

3 090 000
3 090 000

2) PROJECTED INCOME
Bags of pure water
Sales of competitors water

300
0

37 740 000
37 740 000

Total Income

780 000

3) COST OF GOODS SOLD (COGS) - Variable Cost

Bags of pure water
Electricity fees
Fuel
Sales of competitors water
Water bags
Sachets of Conditoning
Total Cost of Goods Sold

15

1 887 000

PROJECTED GROSS PROFITS (LOSS)

214 500
2860000

234 000
3120000

309 000
4120000

117 000
1560000

195 000
2600000

154 500
2060000

39 000
520 000

78 000
1 040 000

117 000
1 560 000

117 000
1 560 000

156 000
2 080 000

156 000
2 080 000

27 047 000

559 000

1 118 000

1 677 000

1 677 000

2 236 000

2 236 000

3 074 500

3 354 000

4 429 000

1 677 000

2 795 000

2 214 500

10 693 000
28,3%

221 000
28,3%

442 000
28,3%

663 000
28,3%

663 000
28,3%

884 000
28,3%

884 000
28,3%

1 215 500
28,3%

1 326 000
28,3%

1 751 000
28,3%

663 000
28,3%

1 105 000
28,3%

875 500
28,3%

870 000

60000

60000

60000

70000

70000

70000

70000

70000

70000

90000

90000

90000

120 000
10000
46000
45000
60000

120 000
10000
46000
45000
60000

120 000
10000
69000
45000
60000

120 000
10000
69000
45000
60000

120 000
10000
69000
45000
60000

200

Gross Profits %

4) EXPENSES - Fix Cost

Owner Salary
Employee
Advertsising Expenses
Amortization of the motorbike
Telephone
Maintenance
Utilities - Electric
Other: Miscalenious
Total Expenses

Projected Net Profits (Loss)

Net Profits %
New materials bought in the year
Repayement

50000
100

30

900 000
60 000
414 000
405 000
540 000
360 000
3 559 000

60 000

15000
20000

15000
20000

15000
20000

23000
30000
40000

23000
30000
40000

23000
30000
40000

120 000
10000
46000
45000
60000

30000
125000

30000
125000

30000
125000

30000
253000

30000
253000

30000
253000

30000
381000

30000
381000

30000
381000

30000
429000

30000
424000

30000
429000

7 134 000
18,9%

96 000
12,3%

317 000
20,3%

538 000
23,0%

410 000
17,5%

631 000
20,2%

631 000
20,2%

834 500
19,5%

945 000
20,2%

1 370 000
22,2%

234 000
10,0%

681 000
17,5%

446 500
14,4%

300000

300000

300000

100000

2700000
1000000

60 000

900000

Cash - End of Month

196 000

513 000

Break even point

1712,33

1712,33

1 051 000
1712,33

561 000
3465,75

60 000

900000
1 192 000
3465,75

923 000
3465,75

900000
1 757 500
5219,18

2 702 500
5219,18

4 072 500
5219,18

4 306 500
5876,71

4 987 500
5808,22

4 534 000
5876,71

YEAR 2 OF DISTRIBUTION

12 MONTH PROFORMA CASH FLOW STATEMENT

Month 13
COGS Sales
Cost Price

12 Month
Total

Month 14
sept-16

Month 15
oct-16

Month 16

Month 17

Month 18

Month 19

Month 20

nov-16

dc-16

janv-17

fvr-17

mars-17

23 400

33 800

26 000

28 600

28 600

Month 21
avr-17

Month 22

Month 23

Month 24

mai-17

juin-17

juil-17

aot-17

31 800

30000

15600

15600

1) SALES PROJECTIONS
Name of Products or Services
Bags of pure water

300

Total Product Sold

13 000
290 400

13 000

31 000

13 000

13 000

23 400

33 800

26 000

28 600

28 600

31 000

31 800

30 000

15 600

15 600

2 944 000

3 397 000

3 850 000

5 135 000

7 247 000

8 740 000

10 353 000

11 911 000

13 656 000

15 470 000

17 112 000

17 607 000

3 900 000
3 900 000

3 900 000
3 900 000

7 020 000
7 020 000

10 140 000
10 140 000

7 800 000
7 800 000

8 580 000
8 580 000

8 580 000
8 580 000

9 300 000
9 300 000

9 540 000
9 540 000

9 000 000
9 000 000

4 680 000
4 680 000

4 680 000
4 680 000

58 080 000
5 808 000

2 600 000
260 000

2 600 000
260 000

4 680 000
468 000

6 760 000
676 000

5 200 000
520 000

5 720 000
572 000

5 720 000
572 000

6 200 000
620 000

6 360 000
636 000

6 000 000
600 000

3 120 000
312 000

3 120 000
312 000

Cout de Production total

63 888 000

2 860 000

2 860 000

5 148 000

7 436 000

5 720 000

6 292 000

6 292 000

6 820 000

6 996 000

6 600 000

3 432 000

3 432 000

PROFIT AVANT DEPENSES(PERTE)

23 232 000
26,7%

1 040 000
26,7%

1 040 000
26,7%

1 872 000
26,7%

2 704 000
26,7%

2 080 000
26,7%

2 288 000
26,7%

2 288 000
26,7%

2 480 000
26,7%

2 544 000
26,7%

2 400 000
26,7%

1 248 000
26,7%

1 248 000
26,7%

Cash - Beginning of Month

2) PROJECTED INCOME
Bags of pure water
Total Income

87 120 000
87 120 000

3) COUT DE PRODUCTION - Cout variable

Bags of pure water
fuel

200
20

Profit avant depenses %

4) DEPENSES - Cout fixe

Owner Salary

1 250 000

100000

100000

100000

100000

100000

100000

100000

100000

100000

100000

100000

150000

Employee
Advertsising Expenses
Amortizment
Telephone
Maintenance
Utilities - Electric

100000

3 240 000
180 000
1 334 000
360 000
1 140 000
-

240 000
15000
92000
30000
60000

240 000
15000
92000
30000
60000

240 000
15000
92000
30000
60000

240 000
15000
92000
30000
60000

240 000
15000
92000
30000
60000

240 000
15000
115000
30000
120000

300 000
15000
115000
30000
120000

300 000
15000
115000
30000
120000

300 000
15000
115000
30000
120000

300 000
15000
138000
30000
120000

300 000
15000
138000
30000
120000

300 000
15000
138000
30000
120000

Other: Miscalenious
Total Expenses

600 000
8 129 000

50000
587000

50000
587000

50000
587000

50000
592000

50000
587000

50000
675000

50000
730000

50000
735000

50000
730000

50000
758000

50000
753000

50000
808000

15 103 000
17,3%

453 000
11,6%

453 000
11,6%

1 285 000
18,3%

2 112 000
20,8%

1 493 000
19,1%

1 613 000
18,8%

1 558 000
18,2%

1 745 000
18,8%

1 814 000
19,0%

1 642 000
18,2%

495 000
10,6%

440 000
9,4%

17 112 000

17 607 000

18 047 000

Projected Net Profits (Loss)

Net Profits %

Achats des materiaux au cours de l'annee

Cash a la fin du mois

Point mort de vente du mois

1800000

900000
3 397 000
8041,10

3 850 000
8041,10

5 135 000
8041,10

7 247 000
8109,59

8 740 000
8041,10

10 353 000
9246,58

900000
11 911 000
10000,00

13 656 000
10068,49

15 470 000
10000,00

10383,56

10315,07

11068,49

12 MONTH PROFORMA CASH FLOW STATEMENT

Month 25
COGS Cost Sales Price 12 Month Total

Month 26

Month 27

Month 28

Month 29

Month 30

Month 31

Month 32

Month 33

Month 34

Month 35

Month 36

sept-17

oct-17

nov-17

dc-17

janv-18

fvr-18

mars-18

avr-18

mai-18

juin-18

juil-18

aot-18

13 000

13 000

23 400

54 600

39 000

50 050

45 500

45 500

45 500

45 500

15600

15600

13 000

13 000

23 400

54 600

39 000

50 050

45 500

45 500

45 500

45 500

15 600

15 600

100 000

733 700

1 367 400

3 165 900

8 433 800

11 954 500

16 712 800

20 666 500

24 600 200

28 533 900

32 467 600

33 062 500

3 250 000
-

3 250 000
3 250 000

5 850 000
5 850 000

13 650 000
13 650 000

9 750 000
9 750 000

12 512 500
12 512 500

11 375 000
11 375 000

11 375 000
11 375 000

11 375 000
11 375 000

11 375 000
11 375 000

3 900 000
3 900 000

3 900 000
3 900 000

1) SALES PROJECTIONS
Name of Products or Services
Bags of pure water

250

Total Product Sold

406 250

Cash - Beginning of Month

2) PROJECTED INCOME
Bags of pure water

250
0

0
Total Income

101 562 500

101 562 500

3 250 000

3) COST OF GOODS SOLD (COGS) - Variable Cost

Bags of pure water

140

Electricity fees
Water bags
Sachets of Conditoning
Total Cost of Goods Sold

380 000
46 718 750
9 343 750
56 442 500

1 495 000
299 000
1 794 000

1 495 000
299 000
1 794 000

2 691 000
538 200
3 229 200

6 279 000
1 255 800
7 534 800

4 485 000
897 000
5 382 000

5 755 750
1 151 150
6 906 900

50000
5232500
1 046 500
6 329 000

70000
5232500
1 046 500
6 349 000

70000
5232500
1 046 500
6 349 000

70000
5232500
1 046 500
6 349 000

60000
1794000
358 800
2 212 800

60000
1794000
358 800
2 212 800

45 120 000
44,4%

1 456 000
44,8%

1 456 000
44,8%

2 620 800
44,8%

6 115 200
44,8%

4 368 000
44,8%

5 605 600
44,8%

5 046 000
44,4%

5 026 000
44,2%

5 026 000
44,2%

5 026 000
44,2%

1 687 200
43,3%

1 687 200
43,3%

1 800 000

150000

150000

150000

150000

150000

150000

150000

150000

150000

150000

150000

150000

1 200 000
600 000
1 656 000
1 011 600
360 000

100000
50000
138000
84300
30000

100000
50000
138000
84300
30000

100000
50000
138000
84300
30000

100000
50000
138000
84300
30000

100000
50000
138000
84300
30000

100000
50000
138000
84300
30000

100000
50000
138000
84300
30000

100000
50000
138000
84300
30000

100000
50000
138000
84300
30000

100000
50000
138000
84300
30000

100000
50000
138000
84300
30000

100000
50000
138000
84300
30000

Maintenance
Other:
Other:
Transport
Other:
Other: Miscalenious
Total Expenses

1 800 000
240 000
1 200 000
10 362 600

150000

150000

150000

150000

150000

150000

150000

150000

150000

150000

150000

150000

20000

20000

20000

20000

20000

20000

20000

20000

20000

20000

20000

20000

100000
822300

100000
822300

100000
822300

100000
847300

100000
847300

100000
847300

100000
892300

100000
892300

100000
892300

100000
892300

100000
892300

100000
892300

Projected Net Profits (Loss)

34 757 400
34,2%

633 700
19,5%

633 700
19,5%

1 798 500
30,7%

5 267 900
38,6%

3 520 700
36,1%

4 758 300
38,0%

4 153 700
36,5%

4 133 700
36,3%

4 133 700
36,3%

4 133 700
36,3%

794 900
20,4%

794 900
20,4%

115
23

PROJECTED GROSS PROFITS (LOSS)

Gross Profits %

4) EXPENSES - Fix Cost

Owner Salary
Employee
Advertsising Expenses
Amortization of the motorbike
Amortization of Equipment
Telephone

Net Profits %

50000