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Crown Cork and Seal in 1989

Competitive 5 Forces
Bargaining Power of Suppliers

Group 4
Aadhar Prasad (1)
Bivash Bala (16)
Himanshu Mouar (24)
Rahul Chhabria (47)

Introduction to case(in brief) and


problem at hand
Aadhar

Bargaining Power of suppliers


importance(theory)
Add small 5 points - himanshu

Suppliers of Crown Cork &


Seal
Bivash
Also Beautify the slides

5 Force Analysis (Bargaining Power


of suppliers)
Only 3 Big players
Alcoa, Alcan, Reynolds
Metal Co.
Aluminium vs. Steel
(Emergence of
Aluminium sheet
suppliers clearly
overshadowing steel
suppliers)
15% increase in
aluminium sheet prices
(65% of cost
component)

Analysis of Bargaining Power of


suppliers
Threat is VERY HIGH
Very few big suppliers gradual
consolidation taking place
Under threat of forward integration
from the R&D departments of the
materials manufacturers
No clear substitute for aluminium

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