of suppliers) Only 3 Big players Alcoa, Alcan, Reynolds Metal Co. Aluminium vs. Steel (Emergence of Aluminium sheet suppliers clearly overshadowing steel suppliers) 15% increase in aluminium sheet prices (65% of cost component)
Analysis of Bargaining Power of
suppliers Threat is VERY HIGH Very few big suppliers gradual consolidation taking place Under threat of forward integration from the R&D departments of the materials manufacturers No clear substitute for aluminium
50 Year Perspective of Automotive 50 Year Perspective of Automotive Engineering Body Materials and An Engineering Body Materials and An Analysis of The Future Analysis of The Future