From Sohel

Consumer Behavior About DNA News Paper in Pune City
(East)
A
PROJECT REPORT
ON
CONSUMER BEHAVIOUR ABOUT
DNA NEWSPAPER IN PUNE CITY
FOR
DILIGENT MEDIA CORPORATION LIMITED, PUNE
SUBMITTED TO
UNIVERSITY OF PUNE
IN THE FULFILLMENT OF THREE YEAR FULL TIME
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SUBMITTED BY
HUMAIRA QAYOOM WANI
(2012-2013)
IMEX
(ABEDA INAMDAR SENIOR COLLEGE OF ARTS SCIENCE AND COMMERCE)
(AZAM CAMPUS PUNE 411011)
Abeda Inamdar Senior College

1

(East)
ACKNOWLEDGEMENT
IT IS A GREAT PLEASURE FOR ME TO PRESENT THIS PROJECT WHICH COMPRISES

OF STUDY OF CONSUMER BEHAVIOUR ABOUT DNA NEWSPAPER IN PUNE
CITY (EAST). MY AREA OF STUDY WAS TO TAKE CUSTOMER FEEDBACK FROM
PROMINENT AREAS IN PUNE CITY.
THE ENTIRE WORKING PERIOD IN THIS PROJECT WAS A VERY GOOD EXPERIENCE.
IN THE DURATION OF TWO MONTHS I HAVE LEARNED MANY THINGS AND
EXPERIENCED THEM WHAT I HAVE READ IN BOOKS. THIS PROJECT HAS GIVEN ME
AN OPPORTUNITY TO HAVE A CLOSER LOOK TO THE CORPORATE WORK AND
THEIR CULTURE.
I ALSO THANK PROF. LOVEDEEP KAUR (INTERNAL PROJECT GUIDE) FOR THEIR
VALUABLE CONTRIBUTIONS TOWARDS MY PROJECT.
I TAKE THIS OPPORTUNITY TO THANK ALL THE PEOPLE AND COLLEAGUES WHO
HAVE HELPED ME DURING THE PROJECT. I AM THANKFUL TO DILIGENT MEDIA
CORPORATION LIMITED FOR PERMITTING ME TO PERFORM MY PROJECT WITH
THEM.
I EXPRESS MY GRATITUDE TOWARDS MR MANOJ PALSEY (CHIEF MANAGER,
CIRCULATION), MR RAJNEESH SINGH (DEPUTY MANAGER, CIRCULATION) AND
MR VIKRANT MADCHETTY (SENIOR OFFICER, CIRCULATION) FOR THEIR COOPERATION AND HELP DURING MY PROJECT OTHERWISE IT WOULD HAVE BEEN
IMPOSSIBLE FOR ME TO COMPLETE THIS PROJECT SUCCESSFULLY.

2

(East)
TABLE OF CONTENTS
SR. NO.
PARTICULARS
CHAPT
INTRODUCTION OF THE PROJECT
PAGE NO.
FROM
ER 1
1.1
1.2
TO
4
5
6
TITLE OF THE PROJECT

SCOPE AND OBJECYIVES OF THE PROJECT
6
7
7
1.3
LIMITATIONS
14
CHAPT
15
COMPANY PROFILE
ER 2
2.1
21
ABOUT THE COMPANY
2.2
HISTORICL BACKGROUND
22
23
24
26
2.3
LIST OF COMPETITARS
2.4
REVIEW OF LITRATURE
27
37
38
38
2.5
39
PROMOTION AND TROPHIES

39
2.6
40
ACHIVEMENTS
40
CHAPT
RESEARCH METHODOLOGY AND RESEARCH
ER 3
CHAPT
DESIGN
DATA ANALYSIS AND INTERPRETATION
ER 4
41
44
45
46

3

(East)
CHAPT
47
KEY FINDING AND SUGGESTIONS
ER 5
48
LIST OF FIGURES AND GRAPHS
SR.NO
PARTICULARS
PAGE NO.
1
2
3
4
5
6
CORE MANAGEMENT
DNA COLOURFULL WORLD
BRANDING BY DNA
DNA TROPHY
MARKETSHARE OF DNA IN KONDHWA
MARKET SHARE OF DNA IN WANORIE
14
19-20
21
22
23
22
AND CAMP
DATA ANALYSIS FIGURES
31
40

4

(East)
CHAPTER 1
INTRODUCTION OF THE
PROJECT

5

(East)
THIS PROJECT WAS CARRIED OUT IN ONE OF THE PROMINENT AND LEADING
ORGANIZATIONS IN THE FIELD OF PRINT MEDIA INDUSTRY, DILIGENT MEDIA
CORPORATION LIMITED POPULARLY KNOWN AS DNA (DAILY NEWS & ANALYSIS)
PUNE. THE COMPANY IS A NEW PLAYER IN PUNE MARKET, JUST THREE YEARS
OLD. THE BOTTOM LINE WAS TO TAKE FEEDBACK FROM POTENTIAL
CUSTOMERS ABOUT THE PRODUCT. THE COMPANYS PRODUCT IS AN ENGLISH
DAILY NEWSPAPER AND THE COMPANY HAD CONDUCTED A STRONG
PROMOTIONAL CAMPAIGN BEFORE AND AFTER THE PRODUCT LAUNCH. A
CUSTOMER FEEDBACK SURVEY WAS CONDUCTED PRIOR TO THE PRODUCT
LAUNCH TO DESIGN THE PRODUCT AND TO INCLUDE ONLY THOSE VIEWS, FACTS,
AND NEWS IN THE NEWSPAPER WHICH WOULD SATISFY THE NEWS READERS IN
PUNE. THE COMPANY IS IN THE GROWTH PHASE AND AT A VERY STRONG SECOND
POSITION IN PUNE IN MERE THREE YEARS. DNA IS ONE OF INDIA'S MOST
POPULAR DAILY NEWSPAPER EDITIONS. IT'S ONLY BEEN ON THE MARKET FOR
ABOUT FIVE YEARS, BUT IT'S ALREADY MANAGED TO ESTABLISH A LIVELY
FANBASE, COMPRISING THOUSANDS OF READERS AND IT'S ESPECIALLY
POPULAR IN MUMBAI, ONE OF THE TOWNS WHERE IT'S PRINTED. THE
NEWSPAPER BROUGHT MANY INNOVATIONS TO THE MUMBAI LOCAL NEWS
SCENE, PRESENTING INFORMATION IN A MUCH MORE CONCISE AND ORGANIZED
MANNER, AS WELL AS BEING THE FIRST NEWSPAPER TO UTILIZE MANY OF THE
ADVANCEMENTS IN THE NEWSPAPER SPHERE. THE NEWSPAPER ACTUALLY
STARTED OUT RATHER SLOWLY, AS IT DIDN'T BRING MANY INTERESTING
STORIES UPON ITS LAUNCH. EVEN THOUGH PUBLIC EXPECTATIONS FOR IT WERE
BIG, THE NEWSPAPER'S FIRST EDITION FAILED TO DELIVER WHAT THE PEOPLE
EXPECTED FROM IT, SO IT WAS REGARDED AS A BIT LOW-QUALITY AT THE TIME
IT WAS LAUNCHED AND MUMBAI'S LOCAL NEWS CERTAINLY REFLECTED THAT.
AS TIME PASSED THOUGH, THE NEWSPAPER SHOWED A VERY STRONG TENDENCY
FOR DEVELOPMENT, QUICKLY INTRODUCING MANY CHANGES TO ITS FORMAT
TO MAKE IT MORE APPEALING TO THE MASS CROWD, CONCENTRATING
SPECIFICALLY ON THE YOUNGER AUDIENCE.
6

(East)
PROJECT TITLE
THE TITLE OF THE PROJECT IS CONSUMER BEHAVIOR ABOUT DNA NEWSPAPER

IN PUNE CITY. THE REASON BEHIND CHOOSING DNA NEWSPAPER AS A COMPANY
FOR CARRYING OUT THE PROJECT WAS
THAT THE ORGANIZATIONAL HAS A
STRONG BRAND NAME AND IS ONE OF THE BIGGEST CONGLOMERATE IN THE

FIELD OF PRINT MEDIA INDUSTRY FROM THE FAMILY OF ZEE GROUP AND DAINIK
BHASKAR, WHICH HAS THE HIGHEST SUBSCRIBERS OF NEWSPAPERS ( ABOUT 6
CRORES ) IN INDIA. I FOUND THE WORK CULTURE EXCELLENT AND A CLOSE
VIEW TO THE CORPORATE WORLD. I FOUND THAT THERE IS AN IMMENSE SCOPE
TO CARRY OUT THE PROJECT ON ANY GIVEN TOPIC, SO IT GAVE ME MANY
OPTIONS TO CHOOSE ANY ONE TOPIC & CONDUCT MY RESEARCH STUDIES.
ANOTHER REASON TO CHOOSE THIS COMPANY WAS THAT, THE COMPANY IS NEW
IN PUNE AND THERE WERE MANY ACTIVITIES WHICH WERE CARRIED OUT
REGULARLY TO INCREASE ITS SALES. THE PROJECT TITLE GIVEN TO ME WAS TO
INCREASE THE SALES IN CORPORATE INDUSTRIES INCLUDING MANUFACTURING
INDUSTRIES, SOFTWARE INDUSTRIES, SERVICE INDUSTRIES AND EVEN DEFENCE
SECTORS WHICH GAVE ME A VERY GOOD EXPOSURE TO INTERACT WITH THE
KEY PERSONALS IN THE ADMINISTRATION AND HUMAN RESOURCE
DEPARTMENT. I FOUND IT VERY CHALLENGING AS I WANTED TO LEARN
SOMETHING NEW, DNA WAS THE MOST SUITABLE ORGANIZATION TO WORK IN.

7

(East)
OBJECTIVES OF THE PROJECT
THE TITLE OF THE PROJECT IS CONSUMER BEHAVIOR OF DNA

NEWSPAPER IN PUNE CITY.
TO GET THE DATA WHICH WILL BE USEFUL FOR THE COMPANY
TO FORMULATE ITS MARKETING STRATEGIES?
TO TAKE FEEDBACK FROM THE POTENTIAL CUSTOMERS.
IMPROVISATION OF PRODUCT AS PER CUSTOMER FEEDBACK.
TO UNDERSTAND SOURCES OF AWARENESS OF THE DNA
NEWSPAPER.
TO
STUDY THE
CUSTOMER
SATISFACTION
LEVEL WITH
EXISTING PRICES.

8

(East)
SCOPE OF THE PROJECT

THE SCOPE OF THE PROJECT IS VERY HIGH IN THE PROMINENT
REGIONS OF THE CITY LIKE PUNE CAMP, KONDHWA AND
WANOWARI, WHERE THE NUMBERS OF POTENTIAL READERS OF
ENGLISH DAILY NEWSPAPERS ARE HIGH.
SECONDLY THE SCOPE OF PROJECT IS HIGH IN THE AREAS
WHERE ENGLISH DAILY NEWSPAPERS READERS ARE LOW AS A
RESULT TO DESIGN A NEW STRATEGY FOR THESE AREAS.
THE SCOPE OF THE PROJECT IS LIMITED ONLY TO THE PEOPLE
WHO ARE ENGLISH NEWSPAPER
SUBSCRIBERS OR READERS.

9

(East)
LIMITATIONS
1. IN CASE OF ANY SAMPLE SURVEY, THE SAMPLE SELECTED

REPRESENTS THE UNIVERSE. HOWEVER THIS REPRESENTATION
DOES NOT INDICATE THE ACTUAL BEHAVIOR OF THE WHOLE
UNIVERSE.
2. IT MAY BE NOTED THEREFORE, THAT THIS SURVEY IS BASED
UPON THE RESPONSES OF SMALL SAMPLE REPRESENTING A
LARGE AVOIDANCE. THUS, THE RESULT OBTAINED THERE UPON
SHOULD BE CONSIDERED ONLY AS REPRESENTATION & AN
INDICATOR OF THE TOTAL POPULATION.
3. SECONDLY, THE STUDY WAS UNDER TIME CONSTRAINT, WHICH
RESTRICTED THE SAMPLE SIZE. SIMILARLY, NON-AVAILABILITY
OF
DATA OR
RELEVANT
INFORMATION
MAY LEAD
TO
MISINTERPRETATION OF FACTS.
4. SOMETIMES, THE RIGHT PERSON WAS NOT AVAILABLE TO
RESPONSE, SO THE DATA OBTAINED MAY NOT BE AUTHENTIC.
5. THE FEEDBACK RECEIVED WAS ALSO TAKEN FROM CUSTOMERS
WHO HAVE SUBSCRIBED TO ENGLISH NEWSPAPER FOR THE
FIRST TIME AND CANNOT BE CONSIDERED UP TO THE MARK.

10

(East)
CHAPTER 2
ABOUT THE
ORGANISATION

11

(East)
DILIGENT MEDIA CORPORATION LIMITED, WHICH OWNS DNA (DAILY

NEWS & ANALYSIS), IS A JOINT VENTURE BETWEEN TWO MEDIA
HOUSES THE DAINIK BHASKAR GROUP AND ZEE GROUP. WITH A
REACH OF MORE THAN 120 COUNTRIES AND ACCESS TO MORE THAN
250 MILLION VIEWERS GLOBALLY, ZEE TV HAS CREATED A STRONG
BRAND EQUITY AND IS THE LARGEST MEDIA FRANCHISE SERVING
THE SOUTH ASIAN DIASPORA WITH PRESENCE IN MAJOR GLOBAL
MARKETS, INCLUDING ASIA-PACIFIC, THE MIDDLE EAST, THE UK, THE
US, CANADA, THE CARIBBEAN AND AFRICA. THE GROUP HAS
TRANSFORMED
ITSELF
INTO
AN
INTEGRATED
MEDIA
CONGLOMERATE WITH OPERATIONS SPANNING THE ENTIRE MEDIA

SPECTRUM.THE DAINIK BHASKAR GROUP HAS SOARED TO THE TOP
OF THE PRINT MEDIA INDUSTRY IN INDIA WITH ITS FLAGSHIP HINDI
DAILY, DAINIK BHASKAR (INDIAS NO. 1 DAILY HINDI NEWSPAPER),
AND THE GUJARATI FRONTRUNNER, DIVYA BHASKAR. WHILE DAINIK
BHASKAR HAS A BIG PRESENCE IN MADHYA PRADESH, RAJASTHAN,
PUNJAB, HARYANA, HIMACHAL PRADESH, CHHATISGARH AND UTTAR
PRADESH, DAINIK BHASKAR IS THE LARGEST CIRCULATED REGIONAL
DAILY IN GUJARAT.TARGETED AT A YOUNG READERSHIP, DNA IS THE
VOICE AND SOUL OF PUNE. THROUGH NEWS, VIEWS, ANALYSES AND
INTERACTIVITY, DNA PROVIDES READERS WITH A COMPOSITE
PICTURE OF PUNE AND THE WORLD. ITS INTERACTIVE PLATFORMS
SEEK TO BRING THE READER AND SURFER AT THE CENTRE OF ITS
NEWS ACTIVITY.

12

(East)
HISTORICAL BACKGROUND
JAN 6, 2005
- THE IDEA FOR STARTING DNA IS CONCEIVED
FEB 4, 2005
- FOUNDATION STONES FOR MAHAPE PRESS LAID
MAR 22, 2005 - FIRST DNA TEASER CAMPAIGN

APR 2, 2005 - SURVEY PHASE I BEGINS
APR 25, 2005 -DNA OFFICE AT LOWER PAREL STARTS FUNCTIONING
JULY 29, 2005 -PRESS ROLLS OUT 1ST ISSUE

13

(East)
COMPANY PROFILE
NAME OF THE COMPANY

DILIGENT MEDIA CORPORATION LIMITED
PRODUCT NAME
DNA (DAILY NEWS & ANALYSIS)
MISSION STATEMENT
INDIAS FASTEST GROWING ENGLISH DAILY
SLOGAN
READ THE WORLD
COMPANY LOGO

14

(East)
BRANCHES AND OFFICES IN MUMBAI
CORPORATE OFFICE
PRINTING PRESS
DNA WING, FIRST FLOOR,
NAVI MUMBAI
OASIS BUILDING, KAMLA MILLS COMPOUND,
DNA, PLOT
NO. EL - 201,
LOWER PAREL
TTC INDUSTRIAL
AREA,
MUMBAI-400013
MIDC, MAHAPE,
TEL: +91 22 3988 8888
NAVI MUMBAI-400 705.
FAX: +91 22 3980 100
PH # 39802200.
BRANCH OFFICES IN MUMBAI

THE BRANCH OFFICES ARE LOCATED IN VASHI, NARIMAN POINT,
ANDHERI, KHAR, GHATKOPAR AND THANE.

15

(East)
BRANCHES AND OFFICES IN PUNE

THE BRANCH OFFICES ARE LOCATED IN KOTHRUD, AUNDH,
YERWADA, PIMPRI, ABC CHOWKE, HADAPSAR, AND SWARGATE.
CORPORATE OFFICE
PRINTING PRESS
DILIGENT MEDIA CORPORATION LIMITED
CHAKAN
INDUSTRIAL ESTATE
1099/ B SHIROLE HOUSE, MODEL COLONY
PUNE - 411016
KURULI GAON
CHIMBLI PHATA
PUNE NASIK HIGHWAY
CHAKAN - 410501
NATIONAL OFFICES OF DNA

THE NATIONAL OFFICES OF DNA ARE LOCATED AT AHMEDABAD,
BHOPAL,
BANGLORE,
CHANDIGARH,
CHENNAI,
DIVAR
(GOA),
GUWAHATI, INDORE, JAIPUR, KOLKATA, NAGPUR, NASIK, NEW DELHI,

PATNA,
PUNE,
RANCHI,
SECUNDRABAD,
SRINAGAR,
THIRUVANANTHPURAM, UJJAIN AND VADODARA.

16

(East)
CORE MANAGEMENT FOR PUNE BRANCH

17

(East)
LIST OF COMPETETITORS
THERE ARE EIGHT MAJOR ENGLISH AND FINANCIAL DAILY IN PUNE

MARKET:
THE TIMES OF INDIA

BUSINESS STANDARD
THE FINANCIAL EXPRESS
MID DAY
HINDUSTAN TIMES
THE INDIAN EXPRESS
THE SAKAAL TIMES
THE ECONOMIC TIMES
***OUT OF THESE, THE INDIAN EXPRESS AND THE SAKAAL TIMES

ARE CLOSE COMPETITORS OF DNA.

18

(East)
REVIEW OF LITERATURE
DNA MAIN ISSUE

THE MAIN ISSUE IS OF 16 COLORED PAGES COMPROMISING 5 PAGES
PUNE AND CITY NEWS FOLLOWED BY ONE PAGE MAHARASHTRA AND
STATE NEWS, ONE PAGE DNA OPINION WHICH HAS EDITORIAL
MATERIAL AND SPIRITUAL ARTICLES, ONE PAGE INDIA AND
NATIONAL NEWS, TWO PAGES WORLD NEWS, TWO PAGES GLOBAL
SPORTS NEWS AND ONE PAGE PUNE SPORT NEWS.
IT ALSO HAS 2 TO 3 PAGES OF CLASSIFIED ADVERTISEMENTS.
DNA AFTER HRS
DNA AFTER HRS IS THE FIRST PULLOUT OR SUPPLEMENT WITH
COMES WITH REGULAR DNA ISSUE EVERYDAY. IT COMPROMISES OF
LOCAL PAGE 3 NEWS, CITY EVENTS, MULTIPLEX SCHEDULES AND
TIME TABLES, HOROSCOPES, CROSSWORDS, AND A QUARTER PAGE
CALLED DNA YA! ESPECIALLY FOR CHILDREN.
DNA MONEY
DNA MONEY IS THE SECOND SUPPLEMENT WHICH COMES WITH DNA
EVERY DAY. IT IS A COLORED SUPPLEMENT WHICH COVERS NEWS ON
BSE AND NSE, STOCKS, SHARES INVESTMENT SUGGESTIONS,
COMPANY EXPANSIONS, MERGERS AND ACQUISITIONS, REGULAR UPS
AND DOWNS IN THE MARKET AND LATEST UPDATED SHARE PRICES.

19

(East)
ACHIEVEMENTS
THE FIRST INDIAN NEWSPAPER WITH AN INTERNATIONAL FORMAT

INDIAS FIRST ALL COLOR NEWSPAPER
IFRA ASIA AWARD FOR THE BEST NEWSPAPER AWARD
WINNER OF IRS 06 AND IRS 07 AWARD FOR BEST SPORTS COVERAGE.

20

(East)
DNA: A COLOURFUL WORLD

21

(East)

22

(East)
PROMOTION OF DNA
&
ROYAL WESTERN INDIA TURF CLUB
DILIGENT MEDIA
CORPORATION LTD
THE ROYAL WESTERN INDIA TURF CLUB WHICH IS HEADED BY THE

POONAWALA
STUD
FARMS
IN
COLLABORATION
WITH
DNA
ORGANIZED A GRAND EVENT WHICH WAS UNIQUE OF ITS KIND.

23

(East)
DNA TROPHY
A TOTAL PRIZE OF RS 4, 26,359 WAS GIVEN TO THE WINNING PARTY
THE DNA TROPHY
PRESENTATION STAGE
THE GRAND ENTRANCE
THE WINNING HORSE BLACK SAPP

24

(East)
MARKET SHARE OF DNA NEWSPAPER IN KONDHWA AREA

25

(East)
MARKET SHARE OF DNA NEWSPAPER IN WANOWARI & CAMP

26

(East)
CHAPTER 3
RESEARCH
METHODOLOGY
&
RESEARCH DESIGN

27

(East)
THE BASIC CONCEPT OF RESEARCH METHODOLOGY REFERS TO THE WAY IN

WHICH COMPANIES CONDUCT THEIR RESEARCH AND HOW THEY COLLECT THE
DATA THEY NEED. WHENEVER A COMPANY OR ORGANISATION NEEDS TO
INVESTIGATE A PARTICULAR AREA OF THEIR BUSINESS DEALINGS, THEY NEED
TO ADAPT THE MOST SUITABLE RESEARCH METHODOLOGY FOR THE JOB.
RESEARCH METHODOLOGY TYPICALLY INVOLVES A FULL BREAKDOWN OF ALL
THE OPTIONS THAT HAVE BEEN CHOSEN BY A COMPANY IN ORDER TO
INVESTIGATE SOMETHING. THIS WOULD INCLUDE THE PROCEDURES AND
TECHNIQUES USED TO PERFORM THE RESEARCH; AS WELL AS ANY OF THE
TERMINOLOGY AND EXPLANATIONS OF HOW THESE METHODS WILL BE APPLIED
EFFECTIVELY.
A COMPANY MAY NEED TO DECIDE WHAT FORMAT OF RESEARCH THEY WANT TO
USE BEFORE THE INVESTIGATION BEGINS. FOR EXAMPLE, IF A COMPANY THAT
SELLS A PARTICULAR PRODUCT NEEDS TO LAUNCH RESEARCH TO FIND OUT
HOW EFFECTIVE OR DESIRABLE A NEW PRODUCT IS, THEY WILL NEED TO
CONDUCT WHAT IS KNOWN AS PRIMARY RESEARCH. THIS METHOD MEANS THAT
THE COMPANY WILL COLLECT DATA AND INFORMATION THEMSELVES FIRST
HAND.
ALTERNATIVELY, A COMPANY MANY ONLY REQUIRE FIGURES OR STATISTICAL
FINDINGS THAT CAN BE LOCATED FROM AN EXTERNAL SOURCE TO
THEMSELVES. THIS IS KNOWN AS SECONDARY RESEARCH, AND THIS AREA OF
RESEARCH METHODOLOGY TYPICALLY INVOLVES READING PUBLISHED
JOURNALS, NEWSPAPERS AND OTHER MATERIALS TO GIVE COMPANIES THE
INFORMATION THEY NEED SECOND HAND.
HOWEVER, RESEARCH METHODOLOGY IS NOT ALWAYS PIN-POINT SPECIFIC.
MANY AREAS OF RESEARCH METHODOLOGY MAY SIMPLY BE REFERRING TO A
GENERIC PATH OR METHOD THAT A COMPANY WILL APPLY IN ORDER TO
28

(East)
RETRIEVE THE INFORMATION THEY NEED.
METHODS OF DATA COLLECTION

PRIMARY DATA COLLECTION
1.) INTERVIEW METHOD:THE INTERVIEW METHOD OF COLLECTING DATA INVOLVES PRESENTATION
OF ORAL VERBAL STIMULI AND REPLY IN THE TERMS OF ORAL VERBAL
RESPONSES. THIS METHOD CAN BE USED THROUGH PERSONAL INTERVIEW
OR TELEPHONIC INTERVIEW.
THE
METHOD
WHICH
USED
FOR
COLLECTION
OF
DATA WAS
BOTHPERSONAL ANDTELEPHONIC INTERVIEW .

IN THE CASE OF TELEPHONIC INTERVIEW THE TELEPHONE NUMBERS OF
THE RESPONDENTS WERE GIVEN TO ME BY OUR MIS DEPARTMENT HEAD,
DNA. THE COMPANY HAD THE DATABASE OF ALL THE CUSTOMERS WHO
ARE THE CURRENT SUBSCRIBERS OF DNA. THIS DATABASE IS USED TO
IDENTIFY THE CUSTOMER ID WHEN HE LODGES A COMPLAINT AGAINST
DNA.
IN THE CASE OF PERSONAL INTERVIEW A PARTICULAR NUMBER OF PEOPLE
WERE CHOSEN WHO ARE TO BE CONSIDERED TO BE THE POTENTIAL
NEWSPAPER READERS. THESE PEOPLE WERE MOSTLY FROM SOFTWARE
COMPANIES, MANUFACTURING UNITS AND
EDUCATIONAL INSTITUTES.

29

(East)
2. QUESTIONNAIRE
THE
QUESTIONAIRE
WAS
DESIGNED
TO
TAKE
FEEDBACK
FROM
CUSTOMERS, THEIR OPINIONS AND SUGGESTIONS ABOUT DNA NEWSPAPER

AS WELL AS TO TAKE INFORMATION ABOUT DIFFERENT AUXILLARY
SERVICES OF DNA IN THE MARKET.
THE QUESTIONAIRE WHICH WERE PREPARED TO OBTAIN THE DATA WERE
STRUCTURED
QUESTIONAIRE
IN
WHICH
THEIR
WERE
DEFINITE,
CONCRETE AND PRE DETERMINED QUESTIONS. THE QUESTIONS WERE

PRESENTED WITH EXACTLY THE SAME WORDING AND IN THE SAME
ORDER TO ALL THE RESPONDENTS.
THE FORM OF QUESTIONS WERE CLOSE ENDED
SECONDARY DATA COLLECTION
SECONDARY DATA WAS CLLECTED FROM THE FOLLOWING SOURCES: INFORMATION BROCHURE PROVIDED BY THE COMPANY.
DATA COLLECTED FROM THE INTERNET.
DATA PROVIDED BY THE TRAINER.

30

(East)
SAMPLING SIZE DESIGN

RESEARCH DESIGN
THE RESEARCH DESIGN IS DEFINED AS, IT IS THE PLAN FOR COLLECTING AND
UTILIZING DATA SO THAT DESIRED INFORMATION CAN BE OBTAINED.
THERE ARE TWO TYPES OF RESEARCH DESIGN:
1 QUALITATIVE
2 QUANTITAVE.
RESEARCH SAMPLING
DATA COLLECTION
SAMPLE SIZE
PROBABILITY SAMPLING
INTERVIEW
QUESTIONAIRE
30
SCALING TECHNIQUE USED

THE SCALING TECHNIQUE USED WAS THE GRAPHIC RATING SCALE.

31

(East)
CHAPTER 4
DATA ANALYSIS
AND
INTERPRETATION

32

(East)
1. HOW DID YOU COME TO KNOW ABOUT DNA?
ADVERTISING
TYPE
HOARDINGS
NO. OF
RESPONDENTS
DOOR TO
DOOR
CAMPAIGN
12
THROUGH
COLLEAGUES
OTHERS
INTERPRETATION:
DNA CARRIED OUT A VIGOROUS PUBLICITY CAMPAIGN PRIOR AND POSTS

ITS LAUNCH. THERE WERE HOARDINGS WHICH WERE PUT ON BUS
SHELTERS, TRAFFIC POLICE SHEDS, ON STREETS TO MAKE PEOPLE AWARE
OF THE PRODUCT. AS PER THE FEEDBACK MOST OF THE PEOPLE CAME TO
KNOW ABOUT DNA BECAUSE OF THE DOOR TO DOOR CAMPAIGN (40%).
THE REPRESENTATIVES WHICH VISITED HOUSEHOLDS TO BOOK THE
ANNUAL SUBSCRIPTION OF DNA WAS THE MOST EFFECTIVE FORM OF
ADVERTISEMENT AS MAXIMUM PEOPLE HAVE RESPONDED TO THIS OPTION
FOLLOWED BY HOARDINGS(30%) AND SOME OF THEM CAME TO KNOW
FROM THEIR FRIENDS AND COLLEAGUES(17%) ABOUT DNA.
OTHERS OPTION INCLUDES WITH THE HELP OF RADIO, MOBILE SMS AND
TELEPHONE CALLS(13%) THEY RECEIVED FROM THE DNA OFFICE.
THE COMPANY MUST EMPHASIZE MORE ON DOOR TO DOOR
CAMPAIGN AS THIS HAS BEEN FOUND A VERY EFFECTIVE IN BRAND
AWARENESS. THE COMPANY MUST STRESS MORE ON THESE TYPE OF
CAMPAIGNS IN THEIR FUTURE PRODUCT LAUNCH.
COMMENT:

33

(East)
2.WHICH SECTION OF DNA YOU LIKE THE MOST?
SELECTIO
NS
DNA
MONE
Y
5
DNA
SPORT
S
4
CLASSIFIE
DS
3
CITY
NEW
S
8
SPEA
K UP
3
AFTE
R
HRS
5
OTHER
S
2
INTERPRETATION:
WHEN ASKED ABOUT THE PRODUCT, MAXIMUM RESPONDENTS SAID THAT

DNA AFTER HRS (17%) IS THE BEST PART OF DNA. ALSO MANY
RESPONDENTS SAY THAT THE CITY NEWS COVERAGE (27%) IN DNA IS
EQUALLY GOOD.
DNA MONEY (17%) WHICH IS CONSIDERED TO BE THE BACKBONE OF THE
NEWSPAPER ALSO GOT A POSITIVE FEEDBACK FOLLOWED BY DNA SPORTS
AND CLASSIFIEDS.
34

(East)
*** OTHERS(6%) INCLUDE DNA OPINION WHICH COVERS EDITORIAL
ARTICLES, SPIRITUAL ARTICLES ETC; AND DNA YA! WHICH IS A CHILDREN
SPECIAL PAGE?
COMMENT:
THE EDITORIAL SECTION MUST ENRICH AND MODIFY OTHER SECTIONS OF

DNA WITH THE HELP OF CUSTOMER FEEDBACK ABOUT WHAT THE READERS
ACTUALLY WANT IN OTHER SECTIONS TO BE PUBLISHED.
3. ARE YOU SATISFIED WITH THE PRICE (54) FOR 1 MONTH ?

YES
24
NO
6
INTERPRETATON:
THE 2 YEARS SUBSCRIPTION OFFER OF DNA IS RS 249 WHICH IS AS LOW AS

RS.0.34 FOR A DNA COPY EVERY DAY. WHEN THE SUBSCRIBERS WERE ASKED
ABOUT THE PRICE TO PRODUCT RATIO, MAXIMUM NUMBER OF
SUBSCRIBERS I.E. 90% FOUND THE PRICE VERY LUCRATIVE AND
REASONABLE.
COMMENT:

35

(East)
THE COMPANY MUST MAINTAIN THE SAME PRICE TILL THE PRODUCT
BECOMES STABLE IN PUNE MARKET. THIS PRICE WILL ALSO HELP THE
COMPANY TO MAINTAIN COMPETITIVE ADVANTAGE AND KEEP A STABLE
MARKET SHARE.
4.WHAT WOULD YOU LIKE TO ADD IN DNA NEWSPAPER?

HEALTH &
NUTRITION
7
JOB & CAREER

13
LIFESTYLE &
FASHION
4
OTHERS
6
INTERPRETATION:
THE MAXIMUM NUMBER OF RESPONDENTS HAS GIVEN THEIR FEEDBACK

ABOUT INCLUDING A SEPARATE SUPPLEMENT LIKE JOB AND CAREER (44%)
WHICH WILL BE COVERING JOBS AND CAREER RELATED NEWS.
ALSO EQUAL NUMBER OF FEEDBACKS HAS BEEN RECEIVED TO ADD
CONTENTS COVERING HEALTH AND NUTRITION (23%) RELATED NEWS.
THE OTHER FEEDBACKS WHICH WERE RECEIVED WERE TO ADD
SUPPLEMENTS ON SOCIAL ISSUES, WOMEN SPECIAL, NEWS ON NGO(13%)
ETC.
36

(East)
COMMENT:
THE COMPANY MUST ADD NEWS AND ARTICLES COVERING HEALTH,

NUTRITION, JOBS AND CAREERS AS THE COVERAGE TO THESE SECTIONS IS
VERY POOR IN DNA.
5.HOW WOULD YOU RATE DNA AS COMPARED TO OTHER NEWSPAPER?
EXCELLENT
8
GOOD
11
AVERAGE
7
FAIR
4

37

(East)
INTERPRETATION:
DNA AS PER THE FEEDBACK RECEIVED BY THE CUSTOMERS 37% SAID IT IS THE GOOD NEWS
THERE HAS BEEN A TREMENDOUS SWITCHING OF PEOPLE WHO HAVE SWITCHED FROM ONE
NEWSPAPER TO DNA BECAUSE OF ITS DIFFERENT FEATURES LIKE ALL COLOR FORMAT, I
FORMAT AND BETTER COVERAGE TO NEWS AS COMPARED TO ITS COMPETITORS.
COMMENT:
THE COMPANY MUST MAKE NECESSARY CHANGES IN THE CURRENT PRODUCT AND ADD NE
MAKE IT MORE
ATTRACTIVE.
6. IN YOUR POINT OF VIEW DOES DNA COVER SUFFICIENT NEWS & WE

CAN SAY THAT THERE IS NO NEED OF OTHER NEWSPAPER?
YES
16
NO
10
CANT SAY
4
INTERPRETATION:
ABOUT 54% OF PEOPLE SAID DNA COVERS ALL KIND OF NEWS INCLUDING
CITY NEWS, STATE NEWS, INDIA NEWS, WORLD NEWS, GLOBAL SPORTS,
38

(East)
PUNE SPORTS, AS WELL AS PAGE 3 AND GLAMOUR NEWS AND FINANCIAL
NEWS IN THE FORM OF DNA MONEY; BUT DNA HAS VERY POOR COVERAGE
ON SECTIONS LIKE HEALTH AND NUTRITION, JOBS AND CAREERS.
AS A RESULT OUT OF 300 SUBSCRIBERS, MANY SUBSCRIBERS HAVE GIVEN
THEIR FEEDBACK TO COVER THE HEALTH AND CAREER SECTIONS AS TO
MAKE DNA A COMPLETE FAMILY NEWSPAPER FROM ALL ASPECTS
COMMENT:
DNA IS A FAMILY NEWSPAPER COVERING NEWS ON ALL SECTIONS AND

SUBJECTS, BUT THE COVERAGE ON HEALTH RELATED NEWS AND CAREER
NEWS IS VERY POOR WHICH DOES NOT MAKE IT A COMPLETE FAMILY
NEWSPAPER. THIS SHOULD BE FOCUSED FOR MAKING NECESSARY
IMPROVEMENTS.
7. HOW DID YOU FIND THE COMPANY REPRESENTATIVE?
GOOD
10
AVERAGE
9
FAIR
8
POOR
3

39

(East)
INTERPRETATION:-
THE COMPANY REPRESENTATIVES WHICH VISITED THE HOUSEHOLDS AND

THE COMPANY PREMISES FOR THE ANNUAL DNA SUBSCRIPTION WERE
FOUND TO BE GOOD (30%) BY MOST OF THE SUBSCRIBERS. AS PER THE
FEEDBACK, THE COMPANY MUST GIVE ATTENTION OR IMPROVE THE
QUALITY OF MANPOWER AS THERE ARE EQUAL FEEDBACKS RECEIVED
ABOUT THE FAIR QUALITY OF MANPOWER UTILIZED BY THE COMPANY.
COMMENT:
THE COMPANY MUST CARRY OUT AN EFFECTIVE TRAINING SESSIONS AND

SHORT COMMUNICATION SESSIONS TO TRAIN THE REPRESENTATIVES
WHICH ARE SEND FOR DIRECT MARKETING WITH THE CONSUMERS. THIS
WILL HELP TO GET MORE SALES.
8. ARE YOU SATISFIED WITH THE DELIVERY OF THE NEWSPAPER?
YES
23
NO
7

40

(East)
INTERPRETATION:
MOST OF THE SUBSCRIBERS (77%) ARE SATISFIED BY THE DELIVERY OF DNA

DAILY TO THEIR RESIDENCE. STILL THERE ARE SOME CASES IN WHICH
CUSTOMERS (23%) HAVE PROBLEMS WITH THEIR LOCAL AREA VENDORS
ABOUT NOT DELIVERING THE NEWSPAPER ON TIME AND REGULARLY.
COMMENT:
THE COMPANY CAN APPOINT SOME NEW VENDORS OR CHANGE THE

EXISTING VENDORS WHICH ARE NOT EFFICIENT IN DELIVERING THE
NEWSPAPER ON TIME
9. WOULD YOU SUGGEST DNA TO YOUR COLLEAGUES, FRIENDS &

OTHERS?
YES
16
NO`
9
NOT SURE
5

41

(East)
INTERPRETATION:
MOST OF THE SUBSCRIBERS (53%) HAD GIVEN THEIR FEEDBACK THAT THEY
WILL SUGGEST DNA TO THEIR FRIENDS AS THE NEWSPAPERS IS OVERALL A
VERY GOOD IN REGARDS TO PRICE, FORMAT, NEWS COVERAGE, OUTLOOK
ETC. SOME HAVE GIVEN A NEGATIVE FEEDBACK (30%) AS THEY THINK THAT
THE NEWSPAPER IS COVERING VITAL AND ESSENTIAL NEWS RELATING JOBS
AND CAREERS. A FEW PEOPLE WILL DECIDE DEPENDING UPON THE FUTURE
SERVICE AND QUALITY OF DNA.
COMMENT:
A PERIODIC FEEDBACK CAMPAIGN WILL BE HELPFUL IN THIS CONDITION
WHICH WOULD TAKE RECOMMENDATIONS FROM THE PUBLIC TO BRING
OUT INNOVATIONS IN THE PRODUCT.
10. ARE YOU SATISFIED WITH THE NEW OFFER (249/- FOR 2 YEARS )?

42

(East)
YES
28
NO
2
INTERPRETATION:
ABOUT 93% OF OF THE PEOPLE APPRICIATED THIS OFFER. BUT ONLY 7%
ACCUSED THAT THE NEWS CONTAINED IN THIS NEWS PAPER IS NOT
SUFFIENT AS COMPAIRED TOI. THEY FEEL THAT IT ONLY WASTAGE OF
MONEY BY SUBSCRIBING THIS NEWS PAPER.
COMMENT:
DNA SHOULD ADD MORE TOPICS LIKE JOB, HEALTH & NUTRITION AND
EDUCATION. IT MAY YEILD GOOD RESPONCE ON THE PART OF READES.

43

(East)
CHAPTER 4

44

(East)
KEY FINDING AND

SUGGESTIONS
FINDINGS
THE MOST EFFECTIVE PROMOTIONAL CAMPAIGN WAS THE
DOOR TO DOOR CAMPAIGN WHICH WAS FOUND TO BE 40%.
THE MOST RECOMMENDED AND LIKED PART IN DNA
NEWSPAPER IS CITY NEWS PAGE WHICH WAS (27%) AND AFTER
HRS(17%) FOLLOWED BY DNA MONEY (17%), CITY NEWS AND
DNA SPEAK UP.
MAXIMUM NUMBER OF PEOPLE ARE SATISFIED WITH THE PRICE
OF RS 51 FOR THE ENTIRE MONTH.
DNA IS RATED GOOD BY MAXIMUM NUMBER OF READERS(30%)
ON OVERALL PARAMETERS LIKE NEWS COVERAGE, PRINT
QUALITY, NEWSPAPER OUTLOOK AND LUCIDITY OF LANGUAGE.
45

(East)
OTHER FEEDBACK RECEIVED ABOUT THE PRODUCT CONSISTED

IN ADDING SUPPLEMENTS COVERING ESSENTIAL AND VITAL
TOPICS LIKE WOMEN ISSUES, WORKS BY NGOS, SUPPLEMENTS
ON AYURVEDIC MEDICINS AND THEIR USES AND SUPPLEMENTS
ON EMPLOYMENT NEWS BY GOVERNMENT SECTORS.
MAXIMUM NUMBER OF SUBSCRIBERS (77%) ARE SATISFIED
WITH THE DELIVERY OF NEWSPAPER ON TIME AND IN PROPER
CONDITION.
ABOUT 93% OF THE RESPONDENTS ARE SATISFIED WITH NEW
EXISTING OFFER (249/- FOR 2 YEARS).
SUGGESTIONS
1. DNA
CAN
MAKE
ITS
PRODUCT
MORE
ENRICHED
AND
INNOVATIVE BY COVERING THE IMPORTANT TOPICS LIKE JOBS

AND CAREERS, HEALTH AND NUTRITION ETC.
2. THE COMPANY CAN PUBLISH SEPARATE PULLOUTS COVERING
THESE
SUBJECTS AND MAKE
IT AVAILABLE WITH THE
NEWSPAPER ON SOME PARTICULAR DAY OF THE WEEK. FOR EG:

JOBS AND CAREER SUPPLEMENT WILL COME WITH DNA EVERY
THURSDAY.
46

(East)
3. BEFORE CARRYING OUT THE PERSONEL SELLING CAMPAIGN,

THE COMPANY MUST TRAIN THE MANPOWER WHICH WILL BE
UTILISED IN ORDER TO MAKE THE SALES STRONG AND THE
REPRESENTATIVES WOULD BE ABLE TO EXPRESS THEM AND
THE COMPANY IN A BETTER MANNER.
4. MORE EMPHASIS SHOULD BE PAID ON THE DOOR TO DOOR
CAMPAIGN AS IT IS FOUND TO BE THE MOST EFFECTIVE FORM
OF ADVERTISEMENT AS COMPARED TO OTHER FORMS.
5. DNA CAN CARRY OUT
PERIODICAL CUSTOMER
FEEDBACK
SURVEYS IN MAJOR POTENTIAL AREAS TO MODIFY THE

PRODUCT.
6. DNA SPEAK UP CAN BE ENRICHED AND MADE MORE DYNAMIC
AND STRONG SO AS TO TAKE SOCIAL ISSUES IN CONCERN.
CONCLUSIONS
DNA IS LIKED AND APPRECIATED BY ITS READERS AND NOW
OFFICIALLY AT A STRONG NO: 2 POSITION IN PUNE.
THE
COMPANY
REPRESENTATIVE
WHICH
VISITED
THE
HOUSEHOLDS AS WELL AS THE COMPANY PREMISES AND THE

47

(East)
WORK PLACES OF EMPLOYEES WAS FOUND TO BE GOOD AND

POSSESSED ENOUGH KNOWLEDGE AND SKILLS TO MAKE
PEOPLE UNDERSTAND ABOUT DNA.
MAXIMUM NUMBERS OF PEOPLE ARE SATISFIED WITH THE
COMPETITIVE PRICE OF DNA WHICH IS RS 249 FOR 2 YEARS I.E.
THE PSYCHOLOGICAL PRICING STRATEGY IS THE BEST PRICE
STRATEGY ADOPTED BY DNA.
FROM THE CUSTOMER FEEDBACK SURVEY CONDUCTED, WE
CAN SAY THAT MAJORITY OF THE CUSTOMERS HAVE GIVEN
THEIR FEEDBACK TO INCLUDE SEPARATE SUPPLEMENTS ON
THE TOPICS LIKE JOBS AND CAREERS, HEALTH AND NUTRITION.
WHEN ASKED TO THE PEOPLE THAT, WHETHER THEY WOULD
RECOMMEND DNA TO THEIR FRIENDS, RELATIVES AND OTHERS;
NEARLY ABOUT 60% OF THEM REPLIED YES, 22% REPLIED NO
AND THE REST OF 18% SAID THAT THEIR DECISION DEPENDS
UPON THE FUTURE QUALITY AND SERVICE OF DNA.
THE OTHER FEEDBACKS INCLUDED PROBLEMS RELATED TO
THE DELIVERY OF NEWSPAPER, COVERAGE ON ARTICLES
WHICH ARE SPECIALLY FOCUSED ON WOMEN ISSUES IN THE
CITY, COVERAGE ON NGOS, COVERAGE ON SOCIAL ISSUES IN
ORDER TO INCREASE THE AWARENESS ON SOCIAL KNOW HOW.

48

(East)
ANNEXRUE
QUESTIONNAIRE

49

(East)
NAME
__________________________
AGE
____________________
PROFESSION _______________________
CONTACT NO.
_______________
1. HOW DID YOU COME TO KNOW ABOUT DNA?

HOARDINGS
THROUGH COLLEAGUES
CAMPAIGN
DOOR TO DOOR
OTHERS
OTHER( PLEASE SPECIFY).

2. WHAT/WHICH SECTIONS DO YOU LIKE IN DNA?
MONEY
SPORTS
CLASSIFIEDS
CITY NEWS
SPEAK UP
AFTER HRS
OTHERS (PLEASE SPECIFY)
3. HOW DID YOU FIND THE COMPANY REPRESENTATIVE?

GOOD
AVERAGE
FAIR
POOR
4. ARE YOU SATISFIED WITH THE PRICE (51 FOR 1 MONTH)?

YES
NO
5. ARE YOU SATISFIED WITH THE DELIVERY OF DNA NEWSPAPER?

YES
NO
6. WHAT WOULD YOU LIKE TO ADD IN DNA NEWSPAPER?
50

(East)
HEALTH & NUTRITION
JOBS & CAREERS
LIFESTYLE &
FASHION
OTHERS (PLEASE SPECIFY)..

7. HOW
WOULD
YOU
RATE
DNA AS
COMPARED
TO
OTHER
NEWSPAPERS?
EXCELLENT
GOOD
AVERAGE
FAIR S
8. IN YOUR POINT OF VIEW DNA NEWSPAPER COVER SUFFICIENT NEWS

AND WE CAN SAY THAT THERE IS NO NEED OF OTHER NEWSPAPER?
YES
NO
CANT SAY
9. WOULD YOU SUGGEST DNA TO YOUR COLLEAGUES, FRIENDS &

OTHERS?
YES
NO
NOT SURE (DEPENDS ON FUTURE
SERVICE)
10.ARE YOU SATISFIED WITH THE NEW OFFER (249/- FOR 2 YEARS).
YES
NO
ANY SUGGESTION TO IMPROVE THE NEWS PAPER?

________________________________________
________ ______________________ ___ ______
______
__ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
*** THANK YOU FOR YOUR VALUABLE FEEDBACK. ***

51

(East)
BIBLIOGRAPHY
BOOKS:-
MARKETING MANAGEMENT (12E) IE

---- PHILIP KOTLER, KEVIN LANE
KELLER, ABRAHAM KOSHY, ---MITHILESHWAR JHA
MARKETING RESEARCH
----- PROF C R KOTHARI
BUSINESS MAGZINES: BUSINESS TODAY.
BUSINESS WORLD.
INDIA TODAY.
4PS.
52

(East)
WEBLIOGRAPHY
WEBSITES:-
WWW.DNAINDIA.COM
WWW.SHELL.COM
WWW.WIKIPEDIA.COM

53

(East)

54

From Sohel

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

From Sohel

Uploaded by

Copyright:

Available Formats

Consumer Behavior About DNA News Paper in Pune City

Abeda Inamdar Senior College

Consumer Behavior About DNA News Paper in Pune City

IT IS A GREAT PLEASURE FOR ME TO PRESENT THIS PROJECT WHICH COMPRISES

Abeda Inamdar Senior College

Consumer Behavior About DNA News Paper in Pune City

INTRODUCTION OF THE PROJECT

TITLE OF THE PROJECT

PROMOTION AND TROPHIES

RESEARCH METHODOLOGY AND RESEARCH

Abeda Inamdar Senior College

Consumer Behavior About DNA News Paper in Pune City

KEY FINDING AND SUGGESTIONS

LIST OF FIGURES AND GRAPHS

Abeda Inamdar Senior College

Consumer Behavior About DNA News Paper in Pune City

Abeda Inamdar Senior College

Consumer Behavior About DNA News Paper in Pune City

Consumer Behavior About DNA News Paper in Pune City

THE TITLE OF THE PROJECT IS CONSUMER BEHAVIOR ABOUT DNA NEWSPAPER

THAT THE ORGANIZATIONAL HAS A

STRONG BRAND NAME AND IS ONE OF THE BIGGEST CONGLOMERATE IN THE

Abeda Inamdar Senior College

Consumer Behavior About DNA News Paper in Pune City

OBJECTIVES OF THE PROJECT

THE TITLE OF THE PROJECT IS CONSUMER BEHAVIOR OF DNA

Abeda Inamdar Senior College

Consumer Behavior About DNA News Paper in Pune City

SCOPE OF THE PROJECT

Abeda Inamdar Senior College

Consumer Behavior About DNA News Paper in Pune City

1. IN CASE OF ANY SAMPLE SURVEY, THE SAMPLE SELECTED

Abeda Inamdar Senior College

Consumer Behavior About DNA News Paper in Pune City

Abeda Inamdar Senior College

Consumer Behavior About DNA News Paper in Pune City

DILIGENT MEDIA CORPORATION LIMITED, WHICH OWNS DNA (DAILY

CONGLOMERATE WITH OPERATIONS SPANNING THE ENTIRE MEDIA

Abeda Inamdar Senior College

Consumer Behavior About DNA News Paper in Pune City

- THE IDEA FOR STARTING DNA IS CONCEIVED

- FOUNDATION STONES FOR MAHAPE PRESS LAID

MAR 22, 2005 - FIRST DNA TEASER CAMPAIGN

Abeda Inamdar Senior College

Consumer Behavior About DNA News Paper in Pune City

NAME OF THE COMPANY

Abeda Inamdar Senior College

Consumer Behavior About DNA News Paper in Pune City

BRANCHES AND OFFICES IN MUMBAI

DNA WING, FIRST FLOOR,

OASIS BUILDING, KAMLA MILLS COMPOUND,

TEL: +91 22 3988 8888

NAVI MUMBAI-400 705.

FAX: +91 22 3980 100

BRANCH OFFICES IN MUMBAI

Abeda Inamdar Senior College

Consumer Behavior About DNA News Paper in Pune City

BRANCHES AND OFFICES IN PUNE

DILIGENT MEDIA CORPORATION LIMITED

NATIONAL OFFICES OF DNA

GUWAHATI, INDORE, JAIPUR, KOLKATA, NAGPUR, NASIK, NEW DELHI,

THIRUVANANTHPURAM, UJJAIN AND VADODARA.

Abeda Inamdar Senior College