S.

Alyssa Simpson
San Francisco, CA

Summary
Experienced consumer and enterprise product leader with strong design, mobile, and analytics expertise.
Proven strengths include product + offering management, business growth, rapid prototyping, big data
analytics, marketing, mobile app design/development/launch best practices, and customer engagement.
Agile team leader with experience managing globally distributed teams. Straight-shooter, execution
oriented, energetic, critical-thinking, reliable, results-oriented problem solver. Creatively minded with a
background in design and photography. Data nerd + outside the box thinker.

Experience
IBM Sr. Offering Manager: Customer Analytics

04/2015-Present

IBM Customer analytics empowers enterprises to understand, measure and see their customers digital
behavior. Enterprise analytics platform serving Fortune 1000 clients. High growth strategic area of IBM.

Manage go to market strategy, development, and offering success for two new product lines,
Predictive Customer Analytics + Unified data capture.

Continue to oversee Tealeaf CX Mobile + Mobile Common Core SDK.

Manage team of three product managers and interns.

Selected speaking venues: Northwestern University, IBM Amplify [Keynote], IBM Customer Engagement
IBM Sr. Product Manager: Mobile

11/2013-04/2015

Tealeaf CX Mobile product leader. Cross-functional responsibility for market success of product (sales,
engineering, marketing, design, and customer success). Significant domestic and international travel.

Grew revenue >200% YOY to $16M.

Expanded team from 4 to 10 dedicated people.

Launched 8 major features: Native replay, Gesture replay, Unresponsive gestures, geolocation
capture, Out of the box mobile dashboards, MobileFirst integration, and Mobile heat mapping.

Frequent public speaker selected engagements:

eTail France 2014 "How to create and maintain an excellent mobile customer experience.

VentureBeat MobileBeat 2014 Mobile done right: Why choosing a development tool is not enough.

IBM Smarter Commerce 2014 Mobile Customer Experience.

Kontagent Product Manager

04/2012-11/2013

Kontagent mobile analytics platform enables data-driven decisions for mobile applications. Product
ownership included:

Predictive Analytics Lifetime Value: Built and launched a tool which allows mobile and web
application marketers to predict the lifetime value of their users.

kSuite Mobile App: Launched Kontagent's Mobile iOS application.

Portfolio Analytics: Initial research through to MVP development + launch of product to market.

Program Manager: Complex project management, product launches, and go-to-market prep.

Reptuation.com Project Manager

06/2010-03/2012

Responsible for end-to-end project management for all initiatives across 25 person team of marketers, web
designers and engineers. Focused on direct response marketing, online acquisition user experience and free
to paid acquisition strategy. Previously held title: Customer Loyalty and Programs Evangelist. - Responsible
for designing and implementing customer loyalty programs to increase the lifetime value of the customer.
Perkins School for the Blind Teaching Assistant

05/2009-08/2009

Taught daily living skills & mobility to blind and multiply disabled students at intensive residential program.

Honors + Awards
IBM

Manager's Choice Award 2014, 2015

Outstanding Technical Achievement Award December 2014.

Patent Filing: Mobile Gesture Reporting and Replay with Unresponsive Gesture Identification and
Analysis. 03/2015 us Patent: 14662688

Trinity College

Trustee Award for Student Excellence: The highest award Trinity College bestows upon a student
annually for excellence and outstanding contributions to the college.

American Studies Prize: Awarded to the best project or thesis in American Studies which makes an
original contribution to the field.

Education
Trinity College, Hartford CT B.A. Phi Beta Kappa, Presidential Scholar.
General Assembly Programing for non-programmers. Fall 2013
Stanford Continuing Education: Public Speaking. Fall 2011

Skills
General Management: Business Strategy, Go-to-market, Business Development.
Product: Agile, Product Development, Market Research, User Experience, Portfolio Management, Mobile.
Analytics: Salesforce.com, Google Analytics, Marketo, Tealeaf, Multi-channel, CRM, predictive.
Design: Design thinking leader, UX/UI design, photography, Adobe Creative Suite, Wireframing.
Marketing: Partner marketing, online SEO, SEM, direct response, product marketing, sales enablement.

Community Involvement + Volunteer Work

Taproot Foundation: Pro-Bono Consultant for Collective Impact.
MotherCoders: Concept, design and delivery of website: www.MotherCoders.org, Guest speaker.
Design Tech High School: Concept, design and delivery of site: www.designtechhighschool.org.
Leadership San Francisco: Leadership San Francisco (LSF) is a community service program of the San
Francisco Chamber of Commerce.

References Available upon Request