SHORTLISTED ENTRIES

GOAFEST ABBY AWARDS -2015

Statement of Media - A-1. Best Use Of TV
Sr.No.

Caption

Brand

TV And Mobile Make Friendship

Mcdowell's No.1

The Best Of TV Become The Zest Of TV

Zest From Tata Motors

Jet Set Go...With VIP Luggage

VIP

Changing The Canvas - From A 30 Sec To

68640 Sec

Kellogg's Chocos

Banayiye Shopping Easy Aur Convenient

Amazon.in

How Did Crocin Become A Celebrity

Crocin

Free the Joy with Amitabh Bachchan

Cadbury Dairy Milk

Tring Tring - Consumer Calling

Godrej Masterbrand

Fevicol ki Pakad .... Haisha!

Fevicol

10

Pre Booking A Phone Thru TV Without

TVC

Samsung - Note 4

Statement of Media - A-2. Best Use Of Cinema

Sr.No.

Caption

Brand

The Real SUV Becomes A Reel Hero!

Tata Motors - Safari Storme

Coca-Cola Happiness Talkies

Coca-Cola

Fashionably Late

American Tourister

Shaadi ke Side Effects - Marriages Are

Made In Heaven Saved In Polo

Volkswagen Polo

Power of 100 MB

Hike Messenger

Cinema Screen Sold On OLX

OLX.in

Statement of Media - A-3. Best Use Of Newspapers And Magazines

Sr.No.

Caption

Brand

Big On Respect

Ceylon Today & Mawbima

National Newspaper

AIA Space To Pray AD

AIA Insurance Lanka PLC

The Key to Experience

Zest From Tata Motors

4
5

How A Newspaper Became A Tomato

Plant
Mediker Immortalizes Rural Kids As
Cartoon Characters

Kissan
Mediker Anti Lice Treatment
Naturals

Gillette Social Experiment

Gillette

Google Search On Print

Hit

Coco Ki Kahani, Kalia The Crow Ki

Zubaani

Kellogg's Chocos

Statement of Media - A-4. Best Use Of Outdoor

Sr.No.

Caption

Brand

Changing The Religion Of India

Indian Super League

Philips Air Fryer

Philips Air Fryer

Halonix Safer City Project

Halonix

Doodh Morning = Good Morning

Mother Dairy Milk

Statement of Media - A-5. Best Use Of Ambient Media

Sr.No.

Caption

Brand

Engage - CCD & Multiplex

Engage Deo Spray

India's First Branded Sand Art

Hit

Give In To The Dark

Cadbury Bournville

Vodafone Cookies

Vodafone India Limited

Oculus Rift: The In-Showroom Test Drive

Audi A3

Creating Life Long Conversations In Rural Mediker Anti Lice Treatment

India
Naturals

U Can

Nerolac

Breakfast Express Machine

Kellogg's

This World Heart Day, Take The First

Step Towards Her Heart Health

Saffola Life

10

Shower Of Purple Hearts

Cadbury Dairy Milk Silk

Statement of Media - A-6. Best Use Of OutdoorBest Use Of Experiential

Including Large Events
Sr.No.

1
2
3

Caption

Breakfast Champs Scp

India's Largest And Coolest College
Connect Platform
MTV Sent The Youth In India To Polling
Booths

Brand

Kellogg's
MTV Campus Diaries
MTV

Zest For Stardom, Stardom For Zest

Zest From Tata Motors

KF - Virtual Cheer Meter

Kingfisher Beer

Wills India Fashion Week : The 360 cam

Wills Lifestyle

Experiantial Key

Zest From Tata Motors

Theatres Become Farmland

Kissan

Statement of Media - A-7. Best Use Of Special Events & Stunts/Live

Advertising
Sr.No.

Caption

Brand

Empowering A Billion

Microsoft

Going Wider Than Anyone Before

Samsung - Grand Prime

Maxximo Minivan - A Guardian To Our

Children

Mahindra Maxximo Mini Van

(MMV)

The Great India Collectors' Ride

OLX.in

Vodafone Cookies

Vodafone India Limited

Alto K10 Orange Army At ISL

Maruti Suzuki Alto K10

Give In To The Dark

Cadbury Bournville

Statement of Media - A-8. Best Use Of Radio

Sr.No.

Caption

Brand

One Brand - One Week - 101

Commercials

Castrol Magnatec

Khwaabon Ka Safar !

Hero Pleasure

Le Chalo Khushiyan To Indian Army

Cadbury Celebrations

Statement of Media - A-9. Best Use Of Sponsorship

Sr.No.

Caption

Brand

Making Bollywood's Biggest Celebrities

Our De-facto Endorsers

Idea

Snapdeal amongst Bigg Boss

Snapdeal

Look Who's Talking

OLX.in

Super Minute

Fevikwik

Kalyan Dresses Up Bengaluru .. The

Kannadiga Style

Kalyan Silks

Empowering A Billion

Microsoft

Statement of Media - A-10. Best Use Of Branded Content Including In-Film/On

Screen, In Serial, Integration
Sr.No.

1
2
3
4
5

Caption

Brand

PO49 : The Media Movement That

Changed The Role Of Women In Indian
Tata Tea Gold
Elections
Changing The Canvas - From A 30 Sec To
Kellogg's Chocos
68640 Sec
Radio Ki Pheli Picture
Jab Closeup Antakshari Ne Loota UP,
Bihar aur Jharkhand
Hindustan Unilever Entertainment
Presents ...

Clinic Plus
Closeup Toothpaste
Sunsilk, Pond's, TRESemme,
Lakme, Close Up

Statement of Media - A- 11(a). Best Use Of Digital Search

Sr.No.

Caption

Brand

EasyCabs Weather API

Carz On Rent

Snickers - Misspell Search Campaign

Snickers

Game of Torrents

Tata Sky VOD

iLive Inventory Checker

Koovs

There's Always A First Time With

eBay!

Ebay.in

Travel Guru - Real Time Dynamic Ad

Travelguru.com

A Statistical Approach To SEM

Tata AIG Travel Insurance

The Power of Real Time Marketing

Tata Sky Mobile: Everywhere

TV

Statement of Media - A- 11(b). Best Use Of Social Media

Sr.No.

Caption

Brand

CEAT MTV Chase The Monsoon 2

Ceat 2 Wheeler Tyres

Cherished Memories #Speechless

Asian Paints - Royale Aspira

MTV Sent The Youth In India To Polling

Booths

MTV Rock The Vote

Vim Snapdeal #epicmoment

Vim

Social Real-time Marketing Builds Brand

Love

Coca-Cola

#Protect Her Heart

Saffola Life

Bladey Confessions

Philips India

Statement of Media - A- 11(c). Best Use Of Digital Display Advertising

Sr.No.

Caption

Brand

Phone Bana Sellphone

OLX

Make Every Yard Count

Nike

Vodafone Amplify, India's First Social TV Vodafone India

Spark The Rise Campaign

Mahindra Group

MTV Webbed

MTV

Mavshack's Surrogate Marketing (AntiPiracy) Campaign

Mavshack

Blink to Click Campaign

Eluga S

Mavshack's Online Premier & Gurudwara

Targeting (Geofencing)

Mavshack

TV And Mobile Make Friendship

McDowell's No.1

10

The Mimic That Clicked!

Crocin Advance

Statement of Media - A- 11(d). Best Digital Content Creation Stratgy

Sr.No.

1
2

Caption

Shaadi Ke Side Effect - Marriages Are

Made In Heaven. Saved In Polo
PepsiCo- A Company Who Stopped
Speaking Brand Language & Started
Telling Consumer Stories

Brand

Volkswagen
PepsiCo

10X Power In Your Hand

Duracell

Durex MTV RexTalk

Durex

Nikon Cheatsheet

Nikon

Godrej Appliances - Sinometer

Godrej Appliances

How We Created 4000+ Social Celebrities

!

Kotak Junior Account

Statement of Media - A-11(e). Best Use Of Digital As A Medium

Sr.No.

Caption

Brand

Life Changing Deals

Women In Need

Superbabies Onboard

Nestle Start Healthy Stay

Healthy

Nutrition an Fun - All In One

Chocolate Horlicks

Bladey Confessions

Philips India

Statement of Media - A-11(f). Best Use Of Mobile Media

Sr.No.

Caption

Brand

Change,Not Charity

Nihar Shanti Amla

Live Talk From BJP and VivaConnect

Bharatiya Janata Party (BJP)

#Drive Safe Dad

Ceat Tyres

Hangout With Internet

Google India Pvt Ltd

Bolt - 1 Minute Voice Race Challenge

Bolt From Tata Motor

Snickers - Misspell Mobile Campaign

Snickers

Tilt for Xtreme Play

Hero Motocorp-Xtreme

Consumer 360

Hindustan Unilever

Statement of Media - A-12. Best Use Of Integrated Campaign

Sr.No.

1
2

Caption

Brand

Mediker's Journey From Lice Negative To Mediker Anti Lice Treatment

Life Positive
Naturals
This World Heart Day, Mark Your
Saffola Life
Attendance Where It Matters The Most

"Unshaven Is Unbathed"

Gillette

Zestigrated

Zest from Tata Motors

Shade Selection Simplified

Happy New Year - Integrated Marketing

Campaign

Asian Paints - Tractor

Emulsion
Happy New Year - A Farah
Khan Film

Halonix Safer City Project

Halonix

PO49: The Media Movement That

Changed The Role Of Women In Indian
Elections

Tata Tea Gold

Shower of Purple Hearts

Cadbury Dairy Milk Silk

10

Durex - Do The Rex

Durex

11

Power When You Need It

Volkswagen Polo

Statement of Media - B-13.Youth Marketing

Sr.No.

Caption

Brand

YES!! PRIME MINISTER-The India

Story

Bhartiya Janta Party

Askme Anything

Askme.com

Gillette - "Unshaven Is Unbathed"

Gillette

Game Of Torrents

Tata Sky VOD

Ungli Uthao

IAA - International Advertising

Association

Statement of Media - B-14.Pro Bono Marketing

Sr.No.

Caption

Brand

Share A Broken Toy Spread Some Joy

Fevikwik

Mission For Nutrition

Horlicks

Statement of Media - C-15.South Asia Category (Excluding India) : Special

Award-Best Use of Integrated Campaign
Sr.No.

Caption

Brand

Closeup - Stories of Getting Closer

Closeup

Lifebuoy Rallies Sri Lankan Mothers To A

Lifebuoy
Guinness World Record

'Anchor Newdale Kiri Charikawa'

Anchor Newdale

Lighting Up My Nation

Sunlight

Airtel Alpona Event "Ankbo Amra,

Dekhbe Bishwa"

Airtel

A Missed Call That Bonds The Nation

Laojee