Relationship between Gender and Influencing factors for purchasing Maruti Zusuki

Null Hypothesis (H0) : There is no significant relationship between gender and influencing
factors for purchasing Maruti Zusuki
Alternative Hypothesis (H1): There is a significant relationship between gender and influencing
factors for purchasing Maruti Zusuki

Influencing Factors
Gender

Good
Affordab
performan
le price
ce

Better
Milea
ge

Male

13

51

12

Female

18

60

18

Total

Bran
Easy
d
maintenan
nam
ce
e
34

10

Observed

Expected

5
30

39
Total

120

15
150

(OE)2
E

13

14.4
0.136111

3.6
0.544444

51

48
0.1875

12
0.75

12

14.4
0.4

3.6
1.6

34

31.2
0.251282

7.8
1.005128

10

12
0.333333

3
1.333333
2 -

Calculated Value 2

(OE)2
E

6.54113

6.54113

Degree of freedom

= (c-1) (r-1)
= (2-1)(5-1)
= 1 4=4
= 9.49

The calculated value is less than the table value at 5% level of significance. So null
hypothesis is accepted, that is, no significant relationship between gender and influencing factors
for purchasing Maruti Zusuki.

Relationship between place of living and selecting television as effective Medium of

advertisement in product awareness
Null Hypothesis Ho : Place of living and selecting television as effective medium of
advertisement are not related in product awareness
Alternative HypothesisH1: Place of living and selecting television as effective medium of
advertisement are related in product awareness.
Type of media
Television
Others
12
8
60
20

Place of living
Rural
Semi Urban
Urban
Total

32
104

18
46

Total
20
80
50
150

Calculation of chi-squire test

(O-E) 2

(OE)2
E

12
60

13.87
55.46

3.4969
20.6116

0.252119683
0.371648035

32
8
20
18
Total

33.7
6.13
23.54
15.33

7.29
3.4969
20.6116
7.1289

0.210086455
0.57045677
0.8399185
0.465029354
2.709258797

(OE)2
E
= 2.709258797

Degree of Freedom

= (r-1) (c-1)
= (3-1) (2-1)
=21
= 2

Level of Significance = .05

Table Value

= 5.991

Here table value is higher than the calculated value, so Ho is accepted and H 1 is rejected.
So there is no relationship between place of living and selecting television as effective medium
of advertisement in product awareness.