Beth MacLellan

6369 Coburg Road Halifax, NS B3H 4J6

Tel: (902) 220-3921 Email: mary.maclellan@msvu.ca

Education
Bachelor of Public Relations (Co-operative Education)
Mount Saint Vincent University (MSVU)
GPA 4.01
Bachelor of Public Relations (International Exchange Program)
Institut des Stratgies et Techniques de Communication (ISTC)
High School Diploma
Riverview Rural High School (French Immersion)

September 2011 Present

Halifax, NS

January 2014 June 2014

Lille, France
September 2008 June
2011
Sydney, NS

Public Relations Work Experience

Marketing and Communications Coordinator
May 2015 Present
Cabot Links (Co-op III)
Inverness, NS
Developed a content calendar and managed Cabots Facebook, Twitter and Instagram account
Created a PowerPoint presentation and speaking notes to be used by the Managing Director at
multiple marketing conferences
Managed the website and Cabots blog through writing a new piece each week to be shared
over social channels
Analyzed social and online channels using google analytics and other tools to create reports and
draw conclusions for future use.
Marketing and Communications Coordinator
September 2014 January 2015
Harbinger Communications Inc. (Co-op II)
Toronto, ON
Wrote pitches and pitched media for a variety of client accounts including Dove, Molson
Canadian, Truvia, Gay Lea, Excel, Nexxus and Hellmanns
Succeeded in securing coverage in the Toronto Sun for two different accounts
Conducted daily media monitoring, tracked results in MRP and updated the earned media team
Assisted with planning and executing major events for the Canadian Cancer Society, Unilever
Canada, Wrigley and the Toronto Santa Claus Parade
Planned and executed internal social events as a member of the Harbinger social crew
Communications Assistant (Atlantic Canada)
April 2013 August 2013
Nature Conservancy of Canada (NCC) (Co-op I)
Halifax, NS
Assisted Communication Director in spreading NCCs message across all Atlantic Provinces
Wrote and edited web stories, letters to the editor, news releases, backgrounders, articles and
emails for various NCC events and announcements in Atlantic Canada
Updated NCCs website using Citrix, provided content for social media and created Prezi
presentations for the organization
Contacted the media, pitched stories and secured interviews for NCC events
Planned and executed two conservation volunteer events in Nova Scotia
Community Communications Facilitator
United Way Cape Breton (UWCB)

June 2012 August 2012

Inverness, NS

Managed, oversaw and developed strategies to enhance UWCBs public image

Built relationships with companies, volunteers and members of the media
Founded the first annual United Way Cape Breton Beach Volleyball Tournament

Leadership Work Experience

Resident Advisor
August 2012 April 2013
Mount Saint Vincent University (MSVU)
Halifax, NS
Interpreted policy and brought the concerns, needs and interests of students living in residence
back to administration
Fostered an environment that promoted personal and academic growth in the residence
Planned and delivered activities based on criteria approved by the housing office
Maintained regular, open communication with the housing office and attended weekly staff
meetings to discuss any issues

Customer Service Work Experience

Server
June 2012 September 2012
Cabot Links Bar and Restaurant
Inverness, NS
Served and recommended food and beverage items to customers
Provided information about local sightseeing, dining and entertainment attractions
Housekeeper
Inverness Beach Village
Worked on a team with 12 other staff members to clean cottages

July 2008 September 2011

Inverness, NS

Volunteer Experience
Association Member
January 2014 May 2014
Hatch-ISTC
Lille, France
Worked with eight ISTC students to promote an up-and-coming artist of the Nord Pas-de-Calais
region
Met weekly to discuss goals and resolve issues, communicating only in French
Planned a photo gallery event where the artists work was displayed for public viewing
Promoted the event via Facebook, flyers and face-to-face communication
Daycare Volunteer
Fountain Play Centre (MSVU)
Cared for five children for three to five hours a week

September 2012 Present

Halifax, NS

Charity Day Entertainment Head

October 2012 April 2013
Mount Saint Vincent University
Halifax, NS
Met with various departments and decided upon and organized entertainment for the annual
Charity Day fundraiser

Accomplishments

Maintained a renewable scholarship with a 4.01 GPA for four years at MSVU (2011
2015)
Elected marketing and promotions executive of the MSVU PR Society for 2012 2013
Completed French Immersion Program Explore in May 2012
Graduated high school with French Immersion and Advanced Certificate in 2011

Won second place at French Public Speaking Provincials in 2011

Received MVP Award for Division 1 volleyball at Riverview High School in 2011
Received All-Star Award for MacArthur School of Dance in 2011

Beth MacLellan
6369 Coburg Road Halifax, NS B3H 4J6
Tel: (902) 220-3921 Email: mary.maclellan@msvu.ca

References
Sara Cook
Director, Project Management
Harbinger
Toronto, ON
(902) 960-5100
scook@harbingerideas.com
Andrew Holland
Communications and Government Relations Director
The Nature Conservancy of Canada (Atlantic Region)
Fredericton, NB
(877) 231-4400
andrew.holland@natureconservancy.ca
Andrew Alkenbrack
General Manager
Cabot Links
Inverness, NS
(902) 258-3930
aalkenbrack@cabotlinks.com