Informs the

viewer what the

upcoming
programme.

the themes
of the idents
reflects what
the channel
airs.
identifies the
channels
and the
target
audience.

Purpose of tv idents

promotes the channel and shows

the viewer what channel they are
currently on.
rebranding and
keeps viewers
updated with
technology trends.
To keep the
audience
entertained
for the next
programme
during the
small break.

gives the audience brief clues

based on whats going to
happen in the next programme.

brands the channel by the

competes with
logo.
the other
channels.

A purpose of tv idents is to reflect what the channel airs and to express the channels identity with the use of themes and
the design of the ident such as props, settings,colours,costumes and body language. These elements represent the target
audience of the channel. This informs viewers if the specific channel will entertain them or not and expresses their identity.
The mise-en-scene within the ident such as the giant lipstick and heel, pink/purple coloured tones, nightlife, dancing
animated people are very feminine which is significant towards the target audience as it reveals the target audience is
young women who like to go out partying in London and having a good time. These elements of mise-en-scene reflect the
channels overall identity and give the audience an insight to what the type shows the channel airs. For example fun,
energetic, feminine, exciting and lively.
The elements that suggest a night out in london are the moving black taxis, tall faint buildings in the background, night club and
animated people dancing which is symbolic to Londons nightlife. The dancing animations and moving taxis attract the audiences
attention to the road as they have been composed there. This is where the audiences focus is instantly drawn to. This can be a form
of escapism and make the audience feel as if they are there in person or would want to be there in person joining the night out in
London. This expresses the channel as a stimulating channel that takes the audience away from their day to day lives and makes
them feel generally entertained.
The Ident has been designed to be filled with luminous colours which is significant as it also resembles Londons nightlife and
clubbing which tells the audience the channel they are currently on is exciting and has an energetic vibe. Another element that tells
the audience that the channel is lively is the disco ball in the right corner mid ground. The disco ball is bright and pulsating which
reflects light onto the other buildings which draws attention finishes the party scene look off. The disco ball one of the main elements
that impacts the atmosphere in a lively positive way and expresses the channel as energetic and lively.
The BBC logo is designed fairly big but is presented clearly and fills up with neon pink substance which attracts the audiences
attention as it is triggered to animate. It is also lit up with spotlights from underneath. This design decision makes the logo stand out
against the background to promote the brand and let the audience know what channel they are watching. The logo is the key element
that expresses the channels identity as it brands the channel. Because the key element of the ident is pink and luminous it instantly
tells the audience that the channel is exciting and entertaining and aimed at the female gender.
The non-diegetic sound being played throughout the ident is techno and has been a choice of design to appeal to the young target
audience as it can be enjoyable for them to listen to. The music can also remind the audience about clubbing. Therefor the music can
express not only the channels identity but the target audience too.

branding

http://www.bbc.co.uk/commissioning/briefs/tv/browse-by-channel/bbc-three/

Another part of idents is to Brand the channel. The logo is the main element of the ident which brands the channel and promotes it. The logo visually appears
to be very feminine as the colour of the logo is electric pink and vibrant. The colour pink gives an aspect of femininity to the brand.The electric pink colour fills
up the logo at the start of the ident which impacts the colour has on the brands identity. The animation of the filling up of the logo instantly attracts the
audiences attention making the logo the most dominant part of the ident which is valuable for branding the channel. The logo has rounded edges rather than
sharp which shows us that the channel/brand doesnt take itself too seriously which brands the channel in a humourous way rather than serious. Another
factor of the logo which expresses the channel as less serious is the logo font, which appears to be lower case and looks handwritten. The logo in general
can appeal to a younger target audience of mainly women/ girls aged 16-34. Teenagers/women are able to associate with the brands identity. The only
serious and formal part of the ident is the BBC part of the logo above the vibrant handwritten three. The bbc part of the logo is presented in 3 white boxes
with the letters cut out in the center. The reason for this being in the ident is to brand BBC as a whole because it is the original channel and bbc3 is under the
influence of it. The overall look of the logo embodies the channel as modern and exciting.

The logo on the left is the original bbc logo which promotes the brand as one.
On the right is the Bbc 3 logo which brands the channel (bbc3) individually
based on how the logo is presented and how if embodies the channel identity.
The design of the black and white bbc logo is very formal and professional as
BBC as a whole brand take themselves very seriously as they are a high
The bbc 3 commissioning page states never afraid to try new things.
The logo
ties in who
with this
as it aisvariety
vibrantofand
stands which
out against
all other elements/
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aim quote
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channels
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mise-en-scene in the frame of the ident. Another quote from the commissioning
page
is
stand
out
which
is
significant
as
the
logo
is
the
brightest
part of the
multiple target audiences.
ident as it glows and fills up with neon pink paint, stands out and brands the channel successfully.

marketing and promoting channels

The BBC 3 tv ident markets and promotes the channel to both primary and secondary audiences. The primary audience being mainly young women aged
16-34. As the target audience is mainly young women. The ident appeals to them with the use of feminine props,colours,lights and music. The ident is for
filled with Bright girly colours such as pink and purple tones , for example the logo is animated to fill up with electric pink liquid which illustrates that the
channel is aimed at the female gender rather than the male gender as the logo is what promotes the brand and overall reflects the channels identity. The
props used within the ident such as a giant high heel and giant lipstick resemble womens belongings that they use to go out with (heel and lipstick). The
channel has inserted a disco ball in the ident which reflects bright pulsating light around the ident which will most likely result in the viewer returning to the
channel as it is eye catching and gives the audience a sense of lively fun that can remind them of clubbing and going on a night out in the city, preferable
London. This promotes the channel as very exciting and entertaining. Which can result in the viewer returning back to the channel to watch bbc 3s
programmes. The non- diegetic soundtrack throughout the ident is house techno which has a fast tempo and is appealing to the particular target audience
as it is a popular genre of music to the younger viewers. The soundtrack is the main element of the ident that remains stuck in the audiences head as it can
be memorable and can be representative to the particular channel. The soundtrack therefore markets the channel as young and promotes it as young as
well as fun. The voice over in the ident announces an upcoming programme which will air in 30mins which is dont tell the bride this shows that it must be
a popular programme which will keep viewers to remain on the channel and watch another programme in the mean time. This will increase viewing rates.
The bbc 3 commission page states never afraid to try new things this quote shows that the channel isnt afraid if some of their programmes fail because
another programme may be a success and gain lots of viewers. This could result to that particular programme being aired on bbc 1 which is a channel for
more popular programmes which get the most views. The commissions website also states the channel needs to be disciplined about focusing on the
young- its center of gravity will be 16-34 year olds: people who are young in spirit and mindset. This tells us that the channel is aimed at young people who
have young minds that are set to think in a more creative way in contrast with older people. This market and promotes the channel as young minded and
distinctive. The logo within the ident is very influential towards the channels USP. The channels unique selling point comes across as lively, entertaining, loud
and unique. The bbc 3 logo represents these points as it is fills up electric pink which instantly makes the logo unique from any other. The colour creates this

segmentation
In this part of the slideshow i am going to discuss segmentation and how it is useful towards idents. BBC 3 is a popular channel
which is aimed at mainly women aged 16-34. The ident is entertaining and exciting which is reflective towards the programmes
the channel air and the type of people that watch the programmes regularly. The type of people that watch bb3 are young women
who have an interest in other peoples ways of life, gossip, tv dramas and other general entertainment. The ident is good for
proving all of this as it is informative too and contains and continuity announcer. The continuity announcer reads out the
scheduling for the next few hours with the names of the programmes/ shows that are going to air soon or shortly. The BBC3
continuity announcer is an extension of identity as the ladies voice comes across informal and humorous which tell the audience
that bbc doesnt take itself too seriously. The continuity announcer states dont tell the bride in half and hour which can influence
the viewers to remain on the channel to watch both programmes, dont tell the bride and the programme that is playing before it
(next to air).This would increase viewers for the channel. The continuity announcer for bbc3 juxtaposes against the bbc4
announcer. The bbc4 announcer is very formal and speaks at one tone which can appeal boring to some people. This can reflect
the channel as boring and unentertaining to some as the ident doesnt exactly entertain them compared to the bbc3 one. This
proves that the continuity announcer of idents are elements of expressing the channels identity through their idents.
Segmentation and providing information to the audience are more important to include in an ident rather than including
entertaining elements. People normally do not remain on a channel because the ident was exciting and entertaining. They usually
remain on the channel because they have been informed about the upcoming programmes/ scheduling. Although scheduling is
one of the main factors to an ident which persuades the audience to remain hooked on the channel there are other easier and
quicker ways to find out the channels schedule rather than waiting for the ident to announce it. Most tv contain tv guides which
display the channels schedule instantly on the screen, there are tv guides in daily papers and magazines which is easy to access.
To summarise idents are starting to come across pointless and are only used mainly for branding. There are other easier factors
to access that reveal the channels scheduling which are easier than waiting for the continuity announcer in the ident to read them
out.

re brand the channel

The bbc 3 ident from 2003-2008 is very plain and dull. Another important purpose of idents besides entertaining
and informing is rebranding. Idents is where the rebranding of a tv channel occurs. Rebranding of idents should
take place every 1-2 years to keep up to date with new technology and trends. Without rebranding idents can
appear old fashioned and out of date against other channels if they have been around for too many years. The
kick step and turn ident is the improved rebranded ident from the 2008 slug ident. Many improvements have
been applied to the transition of the idents making the kick step and turn ident 10 times more entertaining with
the use more props, animations, lights and colours.
In the 2008 slug ident the colours are not very eye catching and appealing to the audience. The only colour that
seems to contrast strongly against the de saturated blue background is the orange slug animation as orange
contrasts against blue.The only part of the ident that is interesting and attracts the audiences attention is the
music in the background at the start as it give a touch of excitement to the ident. The 3D logo dominates the
screen as it is so large but very basic. The logo is the same colour as the background which isnt helpful
towards branding as it is not distinctive. There is a lot of empty negative space as there is less animations
occurring in the ident. This makes the ident seem slow as it is less busy unlike the kick step and turn ident
which is extremely busy and crowded as it has more props and animations. In order to rebrand the BBC3 ident
the channel has created a completely different ident with a different theme that is more electric, loud and
intriguring.
In the kick step and turn ident the logo is subtle and does not take over too much space within the frame and is
luminous pink therefor stands out against the background. The ident also obtains a variety of bright flamboyant
colours unlike the 2003-2008 ident. The music in the two idents are very different. The kick step and turn ident
plays techno- house music which is appealing to the young target audience throughout the whole ident, on the
other hand the 2003-2008 ident plays faint guitar music in the background at the start which isnt as appealing
and does not give of an electric vibe like the kick step and turn ident.

bbc 4 ident
The bbc 4 ident is a formal ident targeted at an older age range of people who are interested in gaining knowledge. I can tell this as the
ident overall is structured formally and limited in terms of animations and mise-en-scene. This lack of excitement promotes the channel
as a channel that educates improves peoples knowledge.The 1000 of books in the ident is the main element which suggests inquisitive
knowledge. These books reflect the audience as people who want to gain further knowledge through the programmes BBC 4 airs. The
colour of the books are pastel (unsaturated) which reflects the channel being subtle in contrast with BBC3 which uses colours such as
electric pink and purple.
The ident contains a Voiceover which is very formal and has not a lot of humour unlike the bbc 3 ident voice over. The voice over uses a
slight bit of humour as she uses alliteration such as fab and fantastic. She puts emphasis on the word fab as it is a slang word and is
commonly used by mostly younger people. This alliteration brings the ident an element of slight humour.
The music played in the ident is very subtle and does not take away the attention from the voice over. The music is appropriate for the
channel as its tempo is slow which is more appealing to the audiences ear as a majority of them are more older than the BBC3 audience
who are mainly young people.
The design of the ident is limited in terms of the amount of movement occurring. The movement comes from the transition of the ladder
and the slight changing of books and the librarians arranging them. In contrast with the BBC3 ident there is a big juxtaposition between
movement and amounts of animations both idents obtain. The BBC 4 ident in general is less entertaining due to lack of excitement.
Although it lacks in thrill the bbc 4 ident can be seen as a preferable ident towards a certain range of people who watch and are
interested in certain programmes.
The logo is composed in the center of the screen allowing the audience to identify it. By composing the logo in the center its lets the
channel brand itself well as it is very dominant. The colour of the squared logo is designed to be black and white which is the two main
contrasting colours. By the logo being black and white it makes it more visible against the variety of colours in the background. In
contrast with the bbc 3 logo the bbc 4 ones comes across flat and still as it is not animated. The logos are set out to be the most
dominant part of the ident and is achieved by both channel but in different ways. The logos express the channels identity. Channel 3
being Exciting and electric and channel 4 being subtle, educational and seen as boring. Because of these expressed identities the
channels are able to promote themselves to the audiences attracting their matching target audience.

escapism:
The bbc 3 ident is for filled with lively atmosphere creating a party like scene which attracts people to watch it and
takes them away from their current situations and lives. The bright colours and lights can makes the audience feel like
they are going out or part of the ident as it gives out a exciting vibe. Because there is a lot going on in the ident it
distracts you from your routine and entertains you.

personal identity:
As the ident is set in London piccadilly circus it can remind people who live in London of themselves when they go out.
Therefor the audience can see a part of themselves in the animated people who are dancing. The black cabs and the
scenery reflect these nights out as its a clich imagery of London.

social relationships:
The ident is a filler between programmes and is useful as they inform you about upcoming programmes. Therefor
people dont necessarily talk about idents as they arent that entertaining.

information and learning:

The ident provides information based on the upcoming programme to inform the audience about the channels
schedule. Information is the key in this ident

Sky 1 ident:
The sky ident overall design is serious giving of a tense vibe with the use of negative space and anxious actions from the lady presented in the
ident. As there is only one person in the ident the focus is drawn to her and her body movement which creates and gives off tension to the
audience. Another element that projects tension is the soundtrack promoting sky as a channel where drama is important. This helps the
audience identify the channels expressed identity which then promotes and markets the channel as mysterious.
The design of the diegetic sound of the travelling car at the start has a low bass which then fades into a soundtrack with an increasing tempo
which helps build up curiosity and tension for the audience which slowly fades towards the end of the ident which represents tension fading away
typical moods of dramatic thrillers illustrating skys identity as suspenseful and dramatic. The sound of the car is powerful as there is no
background sound. The scene is in silence until the car enters the scene. The sound in this ident is very different to the bbc 3 kick step and
turn ident. The bbc 3 tempo is a lot faster and has higher pitches and the soundtrack is much more energetic which remains stuck in the
audiences head as it is so catchy and becomes familiar clearly showing how the two channels market themselves differently via using their
differing identities.
The overall mise-en-scene within the ident is dark and gloomy. This is achieved by unsaturated, dull colours and dimmed light allowing no
brightness into the surroundings which make the ident come across serious but bold. The car in the ident is black and contains blacked out
windows which indicates secretism which contributes towards the feeling of anxiousness. The background is boring and grey which makes all
the other elements of mise-en-scene stand out and contrast against it. Unlike the bbc 3 ident which is for filled with vibrant colours which equally
stand out against one another. The ladys clothing in the ident coordinates well with the colours surrounding her so it takes the audiences focus
away from what shes wearing and focuses it on her body language. Her body language comes across both defensive and fearful as she checks
her surroundings and is holding a gun which is a symbol of defence. She walks slowly which builds up audiences curiosity as it gives the idea
that something may happen. There is also a closer shot of her face as soon as she gets out the car. Her facial expression is emotionless which
tells us that the ident is serious and has no humour just like the programmes the channel airs. There is a giant animated number 24 which is
electric blue. It is composed to the left side of the frame which flashes multiple times to add some thrill to the ident as well as becoming eye
catching. This number is significant as it embodies the upcoming programme. The animated number then transforms into the logo for sky 1 as a
number 1 to represent the channel and to brand and promote it. The logo also informs the viewer what channel they are currently on. The logo
is one of the main focus points of the ident as it stands out and is a lot more distinctive than any other element in the ident. The logo in the sky
ident is composed and presented in a better way than the logo in the bbc 3 ident as the bbc 3 logo is composed towards the back of the ident
(background). The colour also blends in with the rest of the ident unlike the sky logo as it contrasts against the dull grey walls.

The transformation comes across robotic which can express the channels identity and gives
clues to what sort of programmes the channel airs. The urban scene where the ident takes
place is also symbolic to the channels identity as it is set in a underground car park which is
empty which simulates the genre of the programmes.
The mise-en-scene within the ident expresses the target audience as both men and women
interested in action and drama influenced programmes. This promotes the channels identity
as mysterious yet thrilling.
There is no voiceover played in the ident unlike the bbc 3 & 4 indent. Therefor no useful
information is being outspoken to the audience informing them on a programming schedule
and what the upcoming programme is about this is not helpful towards promoting and
marketing the channel as the ident isnt helpful in terms of informing. The only clue given in
the ident about the next programme is the animated number 24 which is representative to
the action programme 24. Someone new to the channel who doesnt know the programme
24 would not be able to indicate or understand why the animated number is significant and
what its purpose is. To improve this a voice over should be played at some point throughout
the ident giving brief clues based on the approaching episode. The voice over should also
notify the viewer about the programme scheduling for the next few hours. This will help
improve the channels promoting and marketing.
Overall the sky 1 ident is played to entertain rather than inform. The ident is a lot different in
contrast with the bbc3 ident as it comes across serious and has a different genre. There is
less animation which infers the programmes being shown on sky use real life people as cast
instead of animated cartoons which reveals the channels identity and promotes its identity
successfully.. Mise-en-scene throughout the ident forms a fearful atmosphere surrounding the
actress which generates curiosity towards the audience and makes them fearful for the
actress.

5 tv idents
niche:
https://www.youtube.com/watch?v=dJz83YMp5tM&safe=active - viva ident 2012.
This ident comes across cheap due to the lack of animations and other elements in the video. The only focus in the video is
aimed at the giant electric pink logo as it is the only element in the logo apart from the scattered glitter which circulates the logo.
The background is black which makes every other colour become vibrant and stand out. I know Viva are limited due to their low
budget based as the ident is basic and animated which includes less work and no camera crew as it is created on a computer
normally by 1 or 2 people. The reason for this is because its a niche channel with a smaller audience which leads to less views
and income which decreases their chance of opportunities .

https://www.youtube.com/watch?v=MgrvXCppm4I&safe=active - dave ident 2011

This ident tells me that it has a high budget as a lot of work and filming has been used to create the overall ident. The ident is
animated and contains real life actors and props within the mise-en-scene. This would make the creation of the ident be
expensive as the company would have to pay actors and for the props used throughout the ident. Alot more work has been put
into the crafting of the ident as filming would take up a lot more time and money. The race cars in the ident are significant to
certain programmes that have a racing background which are aired on the channel dave. Because this channel has a larger
budget the are able to to use it as an opportunity to create a higher quality ident in contrast to others. By the ident being at a high
quality standard it allows the channel to show off and imply to the audience that the channel is of high quality.

https://www.youtube.com/watch?v=C4-D8U3oTBw - 4music ident 2012

This ident also has a higher budget as it has been designed to contains real life elements
rather than animation created on a computer. Money would be spent on cameras and
camera crew as well as actors, sets and props. The reason for the amount of effort being
put into this ident is to attract more viewers and increase the channels income which is
good for marketing. There is an obvious colour scheme and theme running through the
ident which is reflective of the channels identity and appeals to younger female audiences
which will attract them back to the channel. The high budget the channel with holds gives
them the opportunity to produce high quality idents which can imply a high quality
programmes on the channel. The channel is slightly limited in terms of how they can
explore new ideas for idents as the channel only airs certain shows which include music
and dance.

https://www.youtube.com/watch?v=Lhp_Y2fycDA- e4 ident 2014

Alot of money and time appears to be put into this ident. The ident has been designed to
include both real life and animated elements. To create the ident the channel needed to
rent a location (caravan site) and hire people to appear in the ident. 1 camera has been
used to film this ident as it gives you a pan shot of a section of a caravan site. Therefor it
saves money and time on another camera.This shows the channel may be limited in
terms of budget as the can only afford one. Away from that point overall they have put a
good amount of money into this ident as gives the channel opportunity to gain more
viewers which increases viewing rates and makes the channel more successful in terms
of how they promote and market it. The channel has opportunities as they are able to use
a variety of ideas for upcoming idents as they have the money to do so and a variety of
many genre programmes.

mainstream
https://www.youtube.com/watch?v=9rSMAdQOBbc- BBC one (the voice) ident 2013.
BBC one is a mainstream channel there for their ident is not limited in terms of budget. The ident is
revolved and focused around a programme bbc one airs- the voice. To make this ident successful bbc
one used the four famous judges from the show which instantly draws the audience attention as they
may be fans or just find them generally exciting to watch. This would of cost the channel more money
to feature the celebs. They are not limited, infact they are the complete opposite as their popularity
allows them to expand on great ideas as they have the money and viewers to do so.

part A
Comparison of bbc one ident and viva ident.
The main comparison between these two idents is within the way its created and the type of channels they are. Viva is a
niche channel whereas bbc one is a mainstream as its very popular and airs a vast majority of shows. Viva airs programmes
that entertain mainly female teenagers (primary audience). The programmes consists of music, reality and general
entertainment shows that can be relatable to teenagers in this day and age. Viva doesnt have a diverse range of target
audiences as it caters for teens, this results in less viewers and less income for the channel. Therefor Viva can only afford to
create a limited animated ident instead of filming a real life one with actors,props and camera crew. I know this as the viva
mise-en-scene only includes the 3D logo and glitter surrounding it which is fairly dull and doesnt for fill the screen. On the
other hand BBC one is a diverse channel with airs multiple popular shows the public are eager to watch and bring up in
general conversations. The bbc one commissioning page states Our vision for BBC One is to become more distinctive,
diverse and ambitious whilst proudly fulfilling the BBCs founding values: to inform, educate and entertain. Bbc one have
achieved this goal by airing the news fairly often which informs the public about the country and the world they live in. Bbc
one airs soaps and game shows which entertain a variety of people.This channel also airs educating programmes that
include specific topics and matters which gives the audience a chance to learn something new and interesting in a visual
way. As BBC one is so successful they have the advantage to produce better and more entertaining idents due to a large
income they receive as they have a lot of views. The channels popularity allows them to not be limited in terms branding
themselves and lets them expand on ideas. BBC one idents are always unique and each ident is individual as it reflects the
many genres the channel obtains. On the other hand viva idents are all very similar because it caters for a narrow target
audience and only has 1 main genre. Although bbc 1 has completely different idents you are still able to identify it due to the
distinctive logo and circle that surrounds it. The bbc one ident
(https://www.youtube.com/watch?v=9rSMAdQOBbc) is inspired by the their popular show the voice. This would of cost bbc
one alot of money due to the celebrities featured in the ident as they are at a high cost along with the voice studio and set as
it is very professional. The channel use their top programme to show off to the audience and compete against other
channels. The celebrities on the ident will attract viewers to return to the channel as they may be fans on the show or the
celebrities that have a role with in the show. This increases viewers for the channels which impacts the marketing making
bbc one successful amongst other channels.

section B
niche:
https://www.youtube.com/watch?v=Lhp_Y2fycDA- e4 ident 2014.
Another opportunity for ident is to make set the mood and the tone for the channel through a series of idents. This e4 ident is created for a
mixed target audience of both male and female 16-34 year olds. The reason for this is down to the shows the channel airs such as The big bang
theory, How i met your mother and Made in chelsea. These shows are the most popular on the channel attracting large proportions of teenagers
and young adults. Therefor the ident must be suitable for this set target audience and must be significant to the age range its entertaining to.
The tone and mood of the ident is unsettled and excitable whilst some parts are slightly calmer which are soon taken over by loud diegetic
sound of characters. For example there is a caravan party occurring which projects noise onto the rest of the caravan site which then becomes a
disrupt to anything calm and the rest of the scene. The caravan party may also be significant to teenagers and young adults as it can remind
them of their personal identity and how they go to parties. It can also be a form of escapism for other people in the audience as the party may
take them away from their daily lives that could be currently boring in a sense.This can then influence the audience to remain interested in the
channel and watch the next programme this is called brand loyalty. Children running around the caravans and screaming within the ident are
also another factor of disruption and a reminder of their personal identity if they are a parent.

The E4 logo is presented as an animated robot which is cooking food on a bbq which
shows the logo is part of the scene (mise-en-scene). It stands out as it is the only
unrealistic thing that has been inserted into the ident. Plus the colours purple and white
for the logo has been the same for years and is used in every ident therefore it easy to
identify the channel by its unique logo. This also shows the channel is slightly limited in
terms of changing how the logo is presented. Every setting of e4 idents are different
which resembles they do have the money to expand on some ideas but not enough to
completely change how the logo is presented.

part B- another E4 ident. - annotations.

E4 use a witty silly sense of humour

within their idents which is cutting
edge.. For example i done a fart
suggests immaturity which is
representative towards the younger
target audience which can be seen
as funny.
This scene reflects humour in a
challenging and sexual way. This
humour is challenged to
represent and be significant
towards the tv shows E4 airs.
One of them being inbetweeners
which is a popular comedy show
which reflects sexual humour. "
Shows like the inbetweeners
and skins are very popular
towards the teens within the
target audience. These shows
become brought up within social
discussions. The E4
commissioning page backs this
up with the statement. E4
viewers are predominantly
young and upmarket, but they're
also fashion conscious,
sociable, connected, heavy

The E4 commissioning page

states "E4 is the
entertainment destination for
a cutting edge young
audience
Its eccentric and witty
persona and strong branding
make it a massive talking
point" They channel have
succeeded this by designing
their logo as a animated robot
character. The robot appeals
to the younger target
audience as they may like the
character and the way it
reflects humour.

cafe mingalot suggests a

juvenile sense of humour to
appeal to the teen target
audience - and to also
reflect the
tone/mood/identity of E4
which is also shown by the
programmes it airs such as
inbetweeners, misfits and
skins.

niche 2:
http://theidentgallery.com/player.php?id=4M-2012-ID-CLUBENTRANCE-1 - 4 music ident.Another reason for idents is to aim to give the
channel opportunity to express their identity and appeal to their target audience.This 4 music ident is very similar to the other 4 music idents.
This is because 4 music only has 1 genre which is pop music which is aimed at teenagers, mainly girls. I can tell the channel is mainly aimed at
girls as the colours are very feminine using pinks and purples tones to highlight the scene. Within the ident there are two characters dancing
along to a techno song which is appealing to the teenage ear and instantly attracts teenagers to the screen which is called brand loyalty. There
are pink lights shining above the the two small buildings which are a club and fish and chip shop. These lights instantly make these two basic
places more interesting and come across more eye catching and girly which indicates the channel is mainly aimed at the female gender. The
two buildings are also significant as they represent a young adult/teeangers night out; clubbing and grabbing food afterwards. This can also
remind teenagers/young adults of their personal identity and their lives. This can then lead to the audience remaining on the channel to then
watch the upcoming programme which will be aired next. The dancing in the ident performed by the male and female dancers indicate that the
channel airs music videos as most music videos obtain dancers and music in the background. The two dancers grab the audiences attention as
dance is incredibly popular in this generation and interests a lot of people, especially those who dance. The ident is a form of escapism for a
majority of people watching it as it takes them away from their lives and focuses it on the exciting dancing that is taking places on their screens.

At the end of the ident the 4 music theme tune plays and the pink vibrant logo appears. This
instantly advices what channel the audience is on as the logo is recognisable alongside the
theme tune which is played in every 4 music ident. The animated logo has stayed the same
throughout loads of years as the channel is limited in terms of money and expanding on
ideas. The theme is resistant to change 4 music only airs one genre of programmes; pop
music. Therefore the channel only gets a limited amounts of people watching the channel
as it doesnt interest a wide range of people. The logo is designed in a graphical way which
isnt part of the mise-en-scene therefore it interacts with the ident and has been
superimposed onto the ident and slowly fades at the end. On the other hand the colour and
design of the logo matches the scene of the ident and the variety of colours maintained in
the ident.

mainstream: (bbc1)
https://www.youtube.com/watch?v=TNBhzenKF4M- 1 surfer ident.
This ident is designed in an incredibly unique and astonishingly diverse way in contrast with other bbc 1 idents. As bbc one
contains many genres they try to input into their programmes somehow into their idents. BBC 1 is one of the most popular
successful channels which isnt limited in terms of how they present their idents and expand on expressive ideas. They have the
power to go to extreme limits and measures to pursue a creative ident. The ident above would cost a lot of money as they would
need expensive camera and camera crew to film the surfers at different angles and at such good quality. Although each bbc 1
ident is diverse to reflect different genres and programme you are able to identify the channel through the logo and the circular
motion that surrounds it.
Every bbc one ident obtains the same simple
logo which is bold and stands out against any
scene that the ident contains. Some form of
animated always circulates it at one point to be
significant to the O in one. For example the
image on the right is another version of the logo
in the ident circulated by actual props interested
of an animated motion.
Unlike the other two idents that are copies of recent idents within their channel bbc one manages to come up with something new for
different seasons and other events. BBC commissioning page states Our vision for BBC One is to become more distinctive, diverse
and ambitious whilst proudly fulfilling the BBCs founding values: to inform, educate and entertain. BBC one have achieved this by
airing multiple programmes from eastenders which entertains and is brought up in social conversations to documentaries that educate
and inform the viewers in a visual way. The idents reflect these visions in short ways which keep the viewers remaining on the channel
to then watch the upcoming programme

part c
http://theident.gallery/player.php?id=ITVBE-2014-ID-BALLOONS-1

- itvbe ident comes across fairly boring as it is

24 seconds but feels much longer due to the lack of animations and entertainment the ident contains. This limits the channel as most
people would find it generally boring and non- entertaining as it is mainly floating balloon animations. This could have an effect on
the audience to switch channel as they find the current one dull. This will affect the promoting of the channel in a negative way
alongside marketing for the channel. On the other hand the ident is informative as the voice over tell the audience some background
information on the upcoming programme and makes little jokes based on events and people in the next programme the only way is
essex. This is an opportunity for the channel to promote themselves as a channel that airs fun, entertaining and relatable
programmes. The channel have aimed to do this by stating it on their commissioning page ITVBe's strategy to offer our viewers fun
and interesting insights into real people and their lives and also take a peek into the world of some more extraordinary lives. As the
itvbe ident in general is not moving that much apart from the animated balloons and intro animation the ident the logo stays put. The
logo is the main focus and gives the channel opportunity to brand themselves and i influences people to remember the logo as it
stands out amongst the minimum animations.
The logo is designed and presented on screen for the full 24 seconds and is the most dominant
element within the ident. The itv part of the logo changes from purple to green during the start
of the ident as a circular ripple motion takes over the screen. This contributes towards branding
of the channel as the logo is representative of it and is the most powerful part of the ident.
The voice over (non diegetic-sound) speaks with a variety of tones which is an opportunity for
the channel as it keeps the audience connected with the ident. The voice over comes across
cheerful which is key as the audience have to listen to her throughout the entire ident and
therefor would get unsatisfied if she talked with one boring tone. This gives the channel
opportunity to come off as a intriguing channel which is set to entertain.

Part c
http://theident.gallery/player.php?id=SYFY-2010-IDENT-CARNIVAL-HD-2 - syfy ident (7seconds)
This syfy ident is overall short but extremely entertaining due to high amounts of animations the ident incorporates within its
design. Unlike the itvbe one this ident isnt boring as it is bursting with colours and movement that keep the audience occupied
because so much is taking place within the ident at once. Within the short amount of time the ident embodies various sounds and
multiple angle shots which does not limit the channel in any form. In fact its giving it opportunity to attract more viewers to remain
on the channel as the ident is eye catching and does not last long and bore the audience. The idents limitation is down to the fact
it doesnt obtain a voiceover which informs the audience about the upcoming programme or any information about it or the
channel in general. This could limit the channel as it could influence people to stop watching as they are not sure what type of
programmes are aired or if they will interest them. As there is no voiceover the ident is automatically an entertainment led ident
unlike the itvbe ident which is an informing ident rather that entertaining.
The length of the ident doesnt give it enough time for the ident to brand the logo which is an opportunity for the channel to
promote themselves. The logo appears for 4 seconds and changes formation within them 4 seconds. Although the logo is not
presented for long the whole ident is concentrated on the logo even at the very start when it shows a close up shot of the logo at
different angles.
The formation changes from a burst of colourful shapes and
materials to a subtle, slightly lighted logo in the center of the
frame with the slogan imagine greater. The slogan indicates
the channel for being open minded and creative. The slogan is
presented for most of the ident which gives the viewers time to
read it and figure out its significance to the channel. This
promotes the channel successfully and gives the channel the
opportunity to gain viewers and improve their marketing and
income.

part D
bbc3- https://www.youtube.com/watch?v=hqRDBcNV9_Y This ident appears visually at a high standard as the whole
ident is presented through animation. The animation is not limited as lots of movement is taking place and the whole
frame is covered with various animated buildings, people and lights which brighten up the whole party scene which
gives the channel opportunity to brand themselves well and at a high quality.. The whole ident in one appears to be up
to date as the creating of the animations is more complicated in contrast with the 2003 bbc 3 ident.
http://theident.gallery/player.php?id=BBC3-2007-STING-SHOWER-1. This bb3 ident from 2003 juxtaposes against the
2008 ident mainly due to the lack of animation and sounds. The old 2003 ident consists of dull boring colours that
arent so appealing to the audience rather than rich vibrant ones that catch the audiences attention. There is also no
logo visible in the ident for the audience to identify. Without the logo the channel is not branding themselves well and
some viewers would not be able to locate what channel they are currently on. Comparing the two idents together there
has been a satisfying change which includes improvements after the channel re-branded. The improvements included
a voiceover, more colours, animations and movement, a logo present, non-diegetic sound (music) and overall better
quality. These changes keep the channel up to date as well as keeping the viewers entertained and remaining on the
channel. Although idents rebrand every few years the audience are only on the channel to watch programmes rather
than watch a 6-30 second ident. Tv in general can be a limitation as the people in this generation would prefer to watch
programmes online, netflix or iplayers on other technology devices. Only iplayers display a short ident to show
identification of the brand.
This is a screenshot of bbc3 ident that is played for brand
identification before watching a show on bbc iplayer. Some may
argue that re-branding is not majorly important for this sort of
ident as it is only shown for around 5 seconds and its made on
the computer and is limited in terms of quality.

itv- http://theident.gallery/player.php?id=ITV-2013-ID-BEACH-1 This ident has a high quality and is

visually at an up to date standard. This ident is very different in contrast with both of the bbc3 idents
as it is not animated and films real life people. This ident has been created with a high definition
camera capturing a defined shot of 2 people laying on surf boards on a beach. The shots focus
increases as the ident goes on which maintains the audiences focus to the screen. The ident
contains a camouflaging logo on the left hand side of the screen.This brands the channel but in a
creative and smart way. The logo has improved drastically due to rebranding and the development of
technology.
http://theident.gallery/player.php?id=ITV1-2006-ID-BLUE-1-This is an old itv ident created in 2006.
The juxtaposition between these two idents is that one is animated and the other one isnt. The 2006
ident is distinctively old fashioned and out of date as the animations are at a low quality with the use
of dated backgrounds and dated font. When rebranding the channel have improved the quality and
definition of their idents by filming real life moments and being creative with how they present thier
logo as it is the main element of branding the channel.