POTENTIAL ENTRANTS

1. Due to a lot of government plans like

Operation Flood, and other initiatives, possibility
of new entrants is quite high.
2. But still there exists the biggest challenge of
a strong supply chain from cattle owners to
SUPPLIERS
consumers and given the nature of the product,
1. Suppliers have a
it is very essential to build this robust channel
bargaining power a
and hence seasoned players have a better say
he number of
here.
companies are
huge.
INDUSTRY RIVALRY
2. Mother dairys key
1. Regional co-operative
supplier is
2. Age old brands like AMUL, Nestle,
Pradeshik CoDanone etc.
operative Dairy
3. Small vendors who directly
federation
supply milk to households.
3. Mother Dairy
enjoys up to 3/4th
of the price of sale
price where as
SUBSTITUTES
other private
1. Milk in India is a non-substitutable
players dont.
commodity not only for its nutrient
content but also the religious and
cultural aspects associated with it.

BUYERS
1. Milk is essentially
interwoven into the
culture of India
population and hence
the market to which
this can be sold is
huge.
2. Given the fact that
there are also
international brands in
milk and milk
products, it becomes
seemingly tough to sell
to a customer,
specifically urban
population, who wants
to taste the
international brands.
3. But Mother dairy has
the advantage of LIC
as Indian consumers
have a strong belief