Professional Documents
Culture Documents
Bookshop
Business Plan
Principals:
NUAMAN ZAHID
NADEEM AFZAL
SHAHID NAWAZ MUGHAL
EXECUTIVE SUMMARY
Books n Books will be a general partnership type of
business. The shop will be jointly owned by Nuaman Zahid,
Nadeem Afzal and Shahid Nawaz Mughal. Books n Books will
be establishing its shop in citytowers main university road
Peshawar. This area is well known for every sort of shopping.
Our facility is a 5,500 square ft. shop which allows us to stock
a large amount of inventory.
Our start-up expenses come to Rs 25 million, which are
single time fees associated with opening the shop. These
costs are financed by a bank loan and our investment as well.
We have divided the market into three segments of
potential customers. They include casual shoppers, hard to
find shoppers and specific category shoppers.
We will provide our customers a relaxed atmosphere for
reading the books by the arrangement of comfortable chairs
and tables.
EXECUTIVE
SUMMARY(continued….)
We will be having a buyback program to lower inventory
acquisition costs and allow the customers to discard unwanted
literature and music.
Books n Books will offer a wide range of every kind of books
and music CD’s and DVS’s on low prices.
Our main competitors are London Book Shop and Saeed Book
Bank and also local bookshops
Our competitive edge will be the lower prices we will charge
our customers and the larger selection we can offer.
One of the most critical elements of Books n Books’ success
will be its marketing and advertising.
Our sales forecastYearfor
1 the first three
Yearyears
2 is estimated
Year 3to be as
under:
Rs.1,304,000 Rs.1,357,000 Rs.1,428,000
NATURE OF THE BUSINESS
Nadeem Afzal
BBA in progress
Have served in a local book shop as a salesman.
Expenses
Cash Received
Break Even
Analysis
Monthly Revenue Break-even Rs.90,541
Assumptions:
Weaknesses of the
business
Though two of the
partners have experience of
sales in bookshops but are
not having the experience to
manage such a large scale
shop. The local community is
not that much attracted
towards reading and studying
books other than their text,
so this may also be a
weakness of our business.
MISSION
These are the goals for the next three years for Books n Books:
Achieve profitability by the mid of Year 2.
Earn approximately Rs.200,000 in sales by Year 3.
Pay owners a reasonable salary while running at a profit.
KEYS TO SUCCESS
In order to survive and expand, Books n Books must keep the
following issues in mind:
We must attain a high level of visibility through the media,
billboards, and other advertising.
We must establish rigid procedures for cost control and
incentives for maintaining tight control in order to become THE low-
cost leader in books.
In order to continually attract customers, we must be able to
keep the maximum amount of inventory available and achieve a
high level of customer service.