A Study on CRM in Indian Pharmaceutical Industry:A Case

Study of Mankind Pharma

RESEARCH PROJECT REPORT
Submitted to
VEER BAHADUR SINGH PURVANCHAL UNIVERSITY, JAUNPUR

In partial fulfillment of the requirements for the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by:

Under the Supervision of:

Arun Kumar
BBA 6thSemester
Roll No. 5460013
Enrollment No. PU12/1957

Arif Sultan
Assistant professor
Dept. of Business Administration

2015

Technical Education & Research Institute

Post-Graduate College, Ravindrapuri
Ghazipur-233001

Certificate
This is to certify that Arun Kumar, pursuing BBA 6th Semester from
this institute, has prepared the research project report entitled A
study on CRM in Indian Pharmaceutical in India:A Case Study of
Mankind Pharma in partial fulfillment of the requirements of the
degree of Bachelor of Business Administration from Veer Bahadur
Singh Purvanchal University,Jaunpur during the session 2014-15
This report is based on research project undertaken by Arun Kumar
under my supervision during the course of sixth semester and fulfills
the requirements of regulations relating to the nature and standard of
BBA course of V.B.S. Purvanchal University.
I recommend that this project report may be sent for evaluation.

Rahul Anand Singh

Arif Sultan

Associate Professor & Head,

Assistant professor

Dept. of Business Administration

Dept. of Business Administration

Declaration
I Arun Kumar, hereby declare that this research project report
entitled A study on CRM in Indian Pharmaceutical in India:A
Case Study of Mankind Pharma has been prepared by me on the
basis of research done during the course of my sixth semester of the
BBA programme under the supervision of Mr. Arif Sultan, Assistant
Professor, Department of Business Administration, TERI, Ghazipur.
This research project report is my bonafide work and has not
been submitted in any form to any University or Institute for the
award of any degree or diploma prior to the under mentioned date. I
bear the entire responsibility of submission of this project report.

1 June 2015

Arun Kumar
BBA 6th semester
Department of Business Administration
Technical Education & Research Institute
Post-Graduate College, Ghazipur

TABLE OF CONTENTS
I:-Preface
II:-Ac knowledgement
CHAPTER1:
1. Introduction
Objectives
Importance of the study
Scope of the study
CHAPTER2:
Research Methodology
CHAPTER3:
Data Analysis &Interpretation
CHAPTER4:
Findings &Recommendations
CHAPTER5:
Conclusion & Limitation
Bibliography