UIDesignBriefSubmission1

Group:
AdenMurray-S2947680
AdrianPalenzuela-S2894057
BlakeGibson-S2935986
DanielBlakesley-S2918742

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TaskAllocationandCompletion

Date
Date
Ver.
Assigned Completed

Author

Addition/Alteration

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0.1

aden

Section2

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adrian

Section3-3.2

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blake

Section4

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daniel

Section1

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aden

Section5.3-5.4

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adrian

Furtherresearchforsection3

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blake

Section5-5.2

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daniel

Section3.3-3.4

27.3

01.04

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aden

Ensuregoalisproperlydefined

27.3

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adrian

Ensuregoalisproperlydefined

27.3

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blake

Checkreportforconsistent
grammar,correctuseoftensesand
spelling

27.3

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daniel

Ensurecorrectreferencesare
distributedthroughthereport

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daniel

Submitfirstassessmentitem

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TableofContents

Introduction
PurposeofthisDocument
Scopeofthisdocument
Background
Targetaudience
Audiencebeliefs
Audiencelevels
Audiencedemographics
Audienceexpectations
ProblemStatement
Goals
UsabilityObjectives
Singlemessage
Mandatoryelements
Deliverables
AlphaDesign
StructuralDesign
VisualDesign
Prototypes
Testing
TestPlan
TestResults
FinalDesign

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1. Introduction
Date

Author

TimeSpent

18/03

DanielBlakesley

1h

19/03

DanielBlakesley

1.5h

23/03

DanielBlakesley

0.5h

01/04

BlakeGibson

0.5hours

1.1.PurposeofthisDocument
Thisdocumentisintendedtooutlinethedesignchoicesmadeintheplanning
ofapotentialappfortheQueenslandPoliceForce.Theintendeduseofthis
appwouldbetoeducatechildrenaboutusingtheInternetsafelyand
appropriately.Theappisintendedtobuildupontheexistingmaterial
suppliedbytheQueenslandPoliceForce,includingcharacters,keywords
andthemesthathavebeendevelopedwithatheaudienceinmind.
Thisdocumentwillexaminetheprojectandgiveacompleteevaluationof
howthedesiredappwouldbedesignedandimplementedtogiveitappealto
awiderangeofchildrenfromasimilaragegroup.Thisdocumentwill
thereforepresentfindingsonhowdesigninganappforchildrendiffersfrom
designingforanolderdemographic.
Thedocumentscontentsareintendedtopresentourfindingsofhowthe
appshouldbedesignedandtojustifythesedesignchoicesandhowtheyare
beingusedtoappealtothetargetdemographic.

1.2.Scopeofthisdocument
Thisdocumentisintendedtojustifythedesignofanapptobedevelopedfor
theQueenslandPoliceForce.
Thisdocumentwillincludeadetaileddescriptionofthereasonwhythisapp
isbeingcreatedandwhattheintendeduseshallbe.Itshallalsoexplorethe
demographicasitstandscurrentlybyidentifyingkeyfeaturesthatare
specificallyusedinothermediatoincentivizeandencourageuseofa
product.Thedocumentwilladdresstheproblemsthatarepresentedinthe
designofthisappandwillproposewaysinwhichtheycanbeovercome.
Theintendedoutcomeofthisprojectwillalsobeconsideredsothatthe
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designstagewillhaveadefinedgoalwhichcanbedesignedtowards.Details
onthecreationofaprototypewillbeshownandwillimplementthefeatures
thathavebeenresearchedfortheproject,suchasdesignchoicesmadeto
appealtoaspecificdemographic.
Thisdocumentwillnotdetailanyaspectsthatwouldberequiredtodevelop
suchanapp.Thisincludesbutisnotlimitedtoitemssuchasresourcesand
technicalexpertiserequiredfordevelopment,detailsoncreatingor
maintainingafunctionalapp,informationregardingcopyrightandtrademarks
relatingtocharacters,andestimatesregardingthetimerequiredforthe
creationofanapp.

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2. Background
Date

Author

TimeSpent

19/03

AdenMurray

2hours

01/04

BlakeGibson

0.25hours

TheBackgroundoftheprojectrevolvesaroundthefuturedesignofan
applicationissuedbytheFraudandCyberCrimeUnitwithintheQueensland
PoliceService.ThereasoningbehindthiswastoaddressFraudandCyber
Crimewithindesiredtargetaudiencesandhavingthemlearnandunderstand
thesafetyimplicationswhenventuringonline.Thisisalltoleadchildren
downapathwheretheycansafelyusetheinternetwhilediminishing
negativeinfluencessuchascyberbullyingwhilstsimultaneouslyincreasing
theamountofknowledgesothattheycaneventuallyeducateadultsandwe
canexperienceacyber-safeculturetheQueenslandPoliceForcehas
envisioned.Thevaluetotheclientcomesintheformoftheappitselfbeing
abletoconveyitsmessageacrossmultipledifferentplatformsthatincluding
Android,Appleandwindowsphones.Manyyoungerchildrenhaveeasy
accesstothiskindoftechnologyandsincetheQueenslandPoliceForce
wishtogetamessageacrossratherthansimplymakingaprofititiseasierto
accomplishthis;especiallyinthisdayandagethroughthisparticular
medium.Thevaluefortheusercomesintheformofentertainmentand
knowledge,beingabletolearnwhileenjoyingtheappisveryusefulandwill
showgreatresultforbothpartiesinvolved.

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3. Targetaudience
Date

Author

TimeSpent

19/3

Adrian

1h

22/03

DanielBlakesley

2h

23/3

Adrian

2h

26/04

DanielBlakesley

0.5h

01/04

BlakeGibson

1.5hours

FiscaltheFraudFightingFerretCyberSafetyProgramisprimarilyaimed
towardsconveyingitsmessagetoprimaryschoolchildrenagedbetween
5-12yearsold.
Oneactivityusedtoresearchthisparticulartargetaudiencewasthrough
face-to-faceinterviewswithprimaryschoolstudents.Anotherwasthe
researchandanalysisofstatisticaldatagatheredbytheAustralianBureauof
Statistics.Lastly,theanalysisofthemarketofpopularchildrensmobile
applicationshadbeenundertakenforagreaterunderstandingtowhatmay
bepopularapplicationfeaturesamongourtargetaudience.
ByanalysingthedatagatheredthroughtheABSsurveysandothersources
therehavebeennotablestatisticsthatwillbeusedtohelpensureanappeal
amongtheprimaryaudience.

3.1. Audiencebeliefs

Theresearchgatheredshowedthatthoughchildrendidhavesomeinterestin
theideaofthecybersafetyprogram,amajorityofchildrenhavebeenfound
tonotreallycareforsuchaprogram.Howeveritwasfoundthatgirls
demonstratedamuchbetterattitudetowardstheprogramduetomany
youngboystryingtoexemplifyabadboypersonawhichIfoundtobevery
puerile.Whenaskedforthoughtsonparticularmobileappspresentedto
them,itwasfoundthatthisaudiencepreferredchildrensappswithmore
color,interestingimagesandinteractivity.
IntheABSsurvey,SquareEyesandCouchPotatoes(2012)[1],itwas
discoveredthatatleast80%ofbothboysandgirlsaged5-14inAustralia
participatedinwatchingTVorotherscreen-basedactivities(including

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mobilesandtheinternet).Thismeansthattheaudiencewillmostlikelybe
usedtoconsumingalargeamountofcontentthroughappsorwebsites.
Anothersourcerevealedthat90%ofchildrenaged5to14yearsaccessed
theInternetinthe12monthspriortoApril2012[2].Inaddition,95%of
children8-11havehadaccesstotheinternetinthepast4weekswith
nearlyeverychildhavingaccesstotheinternetatsomepointoftheirlives[3].
Thismeansthatourappshouldnothaveissuesbeingusedbyourprimary
audienceastheywillmostlikelyhavepriorexperiencewithsimilardesign
concepts.
AsofApril2013,35%ofAustralianchildrenhavemobilephones,anumber
ontheconstantrise[4].Thisbodeswellfortheprogramastherewillbegreat
coverageoftheapplicationbythetargetaudience.

3.2. Audiencelevels

ThePrimaryLevelaudiencebeingtargetedareprimaryschoolchildrenaged
between5-12yearsofage.Thisisbecausethetargetoftheentireprogram
hasbeendirectedtowardsthisagegroupduetotheprogramhavingthe
greatestpredictedrateofsuccesswiththisdemographic.
SecondaryLevelaudiencesareadultssuchasparentsandteacherswhocan
recommendtheapptotheirchildren/studentsthatmakeupourprimary
audience.
Themobileapplicationlookstoconsolidatetheexistingclient-basebutaims
toreachagreaternumberofpotentialclientswithinthattargetgroup.

3.3. Audiencedemographics

Astheuserisexpectedtobebetweentheagesof5and12thisappwillbe
designedprimarilyforstudentswhohavecommencedprimaryeducationand
havenotmovedpastgrade6.Theappmustappealtobothgendersequally
andmustnotshowbiastowardsanyspecificgenderordemographic.Asthe
appisintendedtobeinstallableontheSamsungGalaxyseriesofphones,it
isassumedthatthebasicknowledgerequiredtousethephone(i.e.tapping
thescreentoselect/usesomething)isalreadyavailabletotheprimary
audience.Thisappisnotintendedtodirectlyappealtoculturesand
demographicsthatarelocatedoutsideofQueenslandandthereforethe
contentoftheappshouldnotmakereferencesthatwouldrequire
backgroundknowledgeunavailabletotheprimaryaudience.Theappmust
notusewordsorterminologythattheprimaryaudiencewouldbeunfamiliar
withorthatwouldrequireadditionalresourcestounderstand.

3.4. Audienceexpectations

Itisassumedthatthisappwillbeusedwiththeexpectationofeducation
throughinteractiveorvisualbasedcomponents.Theeasiestwaytoachieve
thisisthroughaconsistentandclearuseofdesignthroughouttheapp,with
clearwaysofnavigatingtheappsmultiplecomponents.
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Theappmustalsobeaccommodatingtoallowfortheprimaryusers
(children)undertheexpectationthattheymaynotknowthepurposeofthe
appwheninitiallyopeningtheapp.Thismeansthattheappmustofferclear
visualidentifierswhichcanbeunderstoodquicklyandwithminimalorno
readingrequiredbytheusertoaccesstheeducationalcontent.Toachieve
thiscolourschemesanddesignoftheuserinterfacemustbesimpleand
allowforuserstoquicklyidentifyandholdobviousmeaning.
Astheaudienceisexpectedtobeyoung,itmustbeassumedthattheywill
reactbettertoshortformcontentandfeedbackintensivecomponents.This
meansthattheappshouldeducatemostlythroughthingsthatwillnottakea
largeamountoftimetoconveyanideaandthattheappwillalwaysrespond
toinputfromtheuserwithfeedbackthatwillmakesensetotheuser.
Itisalsoexpectedthatthedifferentcomponentsoftheappshouldalways
feelconsistentindesignandinthewaythattheyreacttouserinput.Theapp
shouldalwaysconveytheideathatitisasingleapplication,andthereforeall
componentsoftheappmustbelogicallyconnectedinthesimplestway
possible.
Whenitcomestoactualapplicationusage,60%ofappsforkidsareinthe
categoryofeducation,with46%ofthatnumberalsobeinginthegame
category[5].Thiscanindicatethatquiteanumberofeducationalappsarein
facthighlyinteractiveasitwillbemoreappealingandenjoyableforyoung
children.

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4. ProblemStatement
Date

Author

TimeSpent

19/03

BlakeGibson

1.5hours

01/04

BlakeGibson

0.25hours

Ourclient,theFraudandCybercrimeUnitoftheQueenslandPoliceService,
isfacingtheproblemofarisingnumberofcasesinvolvingcybercrime.In
responsetothisissue,theclienthasdevelopedtheFiscaltheFraud
FightingFerretCyberSafetyProgramasstatedabove.Thisprogramaimsto
encourageschoolchildrentolearnaboutcybersafety,onlinethreatsand
responsibleonlinebehaviourandtosharethisinformationwiththeirfamilyso
thattheytoocanbenefitfromtheapplication.Wehavebeentaskedwith
developingauserinterfacedesignforamobileappthatprimarilyfocuseson
primaryschoolagedchildrenastheyaretheapplicationsprimaryaudience.
TheQueenslandPoliceForcerequiresthatthedesignbecompletebyFriday,
June5thandincludestheexistingcharactersandartworktheyhave
providedtopresentFiscalsfivetipstohelpprotectyouridentity.This
placesaslighttimeconstraintuponusjoiningthelowbudgetconstraintwe
arealreadyfacing.

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5. Goals
Date

Author

TimeSpent

20/03

BlakeGibson

2.5hours

23/03

Aden

45mins

25/03

Aden

2hrs

01/04

BlakeGibson

1hour

5.1. UsabilityObjectives

Ourapplicationwillrequireanextremelyhighlevelofusabilityasitsprimarytarget
audienceareveryyoung;primaryschoolagedchildren.Duetotheexpectedage
oftheprimaryaudiencewemustassumethatthesechildrenonlyhavebasicweb
andmobilenavigationalskillsandsoitmustbeaseasyaspossibletouse.
Successinachievingthiswillbemeasuredbytheeaseinwhichchildrenareable
tonavigatetheapplicationandfindwhattheyarelookingforwithaminimal
amountofeffort.

5.2. Singlemessage

Ifwecanensurethechildrenusingourapprememberonethingitwouldbeto
takethestepsyouneedtoprotectyouridentityonlineandstaycybersafe.
Hopefullytheywillalsorememberthattheycanuseourapptofindoutthe
necessaryprecautionsthatshouldbetakentoachievethismessage.Inorderto
guaranteetheaudiencerespondstothegiveninformation,theywillhaveto
believethatthetipswegivethemcanensuretheirsafety.Wemustmakethem
incontrovertiblytrustFiscalandhisfriendsandbelievetheyknowwhattheyare
talkingabout.Thisway,thechildrendon'tfeelasiftheyneedtofollowthefive
stepsbutinsteadthattheywantto;resultinginafarhigherpercentageof
success.

5.3. Mandatoryelements

Thereareanumberofmandatoryelementstobebuiltintothedesignofthe
application.Amajorityofthesearestraightforwardandareissuedbythe
organisationitself.ThisincludestheQPFlogoaswellastherelevant
informationlinkingthemtothemessageconveyedintheapp.Contact
informationinsituationsofcybercrimeandsuchbehaviouraswellaslinksto
thewebsitearealsonecessaryduetotheirgreatimportance.Another
mandatoryelementisartworkofFiscaltheferretandallthesupporting
charactersasrequestedbytheclient;thesewillbeusedthroughouttheapp
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toemphasiseandreinforcethemessage.ThefivetipsofFiscalwillalsobe
whattheappwillrevolveitselfaroundandthuswilltakeonadominatingrole
inmanyscreens.Itismandatorythattheappisappealingtoboththe
parentsandtheirchildren.Itissaidthatparentswouldbetheonesto
downloadtheappforthechildrenandthereforeitsveryimportantthatthe
apphasqualitymaterialandeducationalvalue.Educationalcontentiswhat
drivesparentstodownloadandpurchasespecificapps.Nearly80%ofthose
surveyedbyPBSKIDSreportedthateducationalcontentwassomething
theyconsideredwhenselectinganappfortheirchild.[6]

5.4. Deliverables

OncompletionwewilldelivertotheQueenslandPoliceForceafully
functionalapplicationthatshowcasesanintuitiveandcolourfuluserinterface
designthatmeetstheirstandards.Theapplicationwillcomewithanumber
ofimportantdocumentswhichincludethingssuchasasetofinstructionson
howtoproperlyusetheapp,aswellasmaintainingtheapp.Inadditionto
thosethingsallthesupportingfileswillbegivenincludingimage,videoand
soundfiles.Thisincludesthingssuchascopyrightpapersandother
necessaryformsthatareinvolvedinthemakingofthisapp.
Theunderlyingmessageoftheappwillbetheeducationofchildrenonthe
importanceofcybersafetythroughtheapplicationmediumsubtlyhighlighted
throughthemesandgames.Howthiswillbeaccomplishedisthroughthe
implementationofactivitiesthatwillkeeptheretentionofourselected
audienceinthiscasebeingschoolagedchildrenbetween5-12.Throughthe
useofawidearrayofinteractiveelementsthathouseacartoonstyle,wewill
encouragethechildrentohavefunandhaveavaluablelearningexperience.

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6. References
[1]Abs.gov.au,.(2015).4156.0.55.001-PerspectivesonSport,June2013.
Retrieved26March2015,from
http://www.abs.gov.au/ausstats/abs@.nsf/Products/4156.0.55.001~June+20
13~Main+Features~Square+eyes+and+couch+potatoes:+Children's+particip
ation+in+physical+activity+and+screen-based+activities?OpenDocument

[2]Abs.gov.au,.(2015).Error400.Retrieved26March2015,from
http://www.abs.gov.au/ausstats/abs@.nsf/Products/4901.0~Apr+2012~Main
+Features~Internet+and+mobile+phones?OpenDocumen

[3]KidsMatter,.(2015).Kidsonline:Thestatistics.Retrieved26March2015,
from
https://www.kidsmatter.edu.au/health-and-community/enewsletter/kids-onlin
e-statistics

[4]NewsComAu,.(2015).RiseinnumberofAustraliankidswithsmartphones.
Retrieved26March2015,from
http://www.news.com.au/lifestyle/parenting/rise-in-number-of-australian-kids
-with-smartphones/story-fnet085v-1226630247931

[5]Backtoschool:Appsforprimaryschoolchildrenandyounger.(2014)(1st
ed.).Instanbul,Berlin,SanFrancisco.Retrievedfromhttp://www.adjust.com
Retrieved27March2015

[6]MarketingYourAppsToKids|AppDeveloperMagazine.2015.Marketing
YourAppsToKids|AppDeveloperMagazine.[ONLINE]Available
at:http://appdevelopermagazine.com/1964/2014/10/1/Marketing-Your-AppsTo-Kids?-Here%27s-What-Parents-Think-Is-Important-/.[Accessed29
March2015].

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