Sergio Mariscal

Fun Case
Executive Summary
The Very Helpful Fun Case
Company Background
Business Description: Fun Case is a sole proprietorship that
sells cases made for Apple products that have a side for
anyone to write notes on, or to play with when there is no
battery on phone.
Business Model: Fun Case will benefit customers in the idea
that they can write quick notes on the case if they need to.
They can also have fun drawing without the usage of a
battery. It will also protect the Apple device.
Mission Statement: This Fun Case business will be a sole
proprietorship that I will run myself because it will be easier
than a partnership and corporation. It is easier because you
dont have to deal with many people and their problems.
Market Opportunity
Opportunity: Many occupied people can forget pens and
may not always be prepared. With the Fun Case, people can
always write notes on the case without having to take out a
pen or paper, and without using the phones battery life.
Target Market: Teenagers from ages 13-19. Busy teens and
teens that like to draw and play games.
Industry Overview:
Market Research: There are roughly 300,000 iPhones sold
every day giving me a wider range of customers with my
website.
Leadership
Sergio Mariscal: Sergio Mariscal has experience selling many
things because he helps his brother sell hats. His brother has
taught and showed him many tips to sell more efficiently.

Contact
Information
Sergio Mariscal
650-636-3875
Fun.case@hotmail.co
m
Fun Case
1185 Gardner Blvd
San Leandro Ca.
94577
Year Founded
2013
_____________
Investment
Opportunity
$470
Annual Operating
Costs*
$1,612
Annual Sales*
7,800
Annual Profit*
$2,727
Return on Sales*
35%
Return on
Investment*
580%
Breakeven
Units/Month*
21 units

*Projected

Sergio Mariscal
Styner 3
2/1/13

Opportunity Recognition & Business Structure

1.1 Business Opportunity
Fun Case is a unique case that comes with an enjoyable design board that anyone can
play with, draw on, and write notes on! This case is for Apple devices only. Fun Case
fills both a need and want. People would like to protect their Apple devices and at the
same time appreciate what they paid for. This idea can work because many people have
iPhones and iPods nowadays. The price that will be placed on this item will be a
reasonable amount to get what you paid for.
1.2 Type of Business
Fun Case is a manufacturing business that will provide customers protection for their
Apple product, and include an entertaining to play with or write notes on.
1.3 Type of Business Ownership
This Fun Case business will be a sole proprietorship that I will run myself because it will
be easier than a partnership or a corporation. It is easier because you dont have to deal
with many people and their opinions.
1.4 Mission Statement
The Fun Case will provide customers with an enjoyable case to protect their phone or
iPod meanwhile playing on the case without using the devices battery life.
1.5 Social Responsibility

Fun Case will be a safe case that will be provided for all ages to play with. It will be a
useful item that anybody could use.
1.6 Qualifications
I have the time to make this product and the determination to make it. Ive had
experience customizing many things, and this will just be another. I really enjoy doing
this type of work, and I feel good about this product.

Market Research
2.1 Market Research
In my research, I did not find much, but I found that nearly 385,714 iPhones are sold each
day, giving me a wider market to sell to once I get my website up and running.
2.2 Target Market
Demographic information: Teenagers, ages 13-19.
Geographic Information: San Leandro, California, area
Psychographic information: Has an Apple device and needs protection for it and would
prefer a case for it and someone who also likes to play entertaining games or likes to
write little notes.
Buying patterns: Buys cases for their Apple product, but would like to have a game to
play with also.

2.3 Competitors
Direct competition: I currently have no direct competitors.
Indirect competition: The indirect competitors would be businesses who sell cases,
mainly, cases with funny designs or with decorations. This is not like the Fun Case, but
will provide some attention which Fun Case will have to compete for.

2.4 Competitive Advantage

Fun Case has three major competitive advantages:

1. Will provide a pen with pad for a customers case which can be used as a useful to or a
game
2. It will help save battery life by using the game on the case instead of the games on the
device
3. It will provide protectiveness for the device.

2.5 Business Growth

Short-Term Business Goals: Make a good amount of profit which would be thousands in
my first years. Also, achieving a new range of customers.
Long-Term Business Goals: I hope to make a website, ads, etc. which will help me sell
my product all around the world

2.6 Challenges
Short-Term Business Challenges: The big challenge will consist of the customers getting
bored of the case after a short period of time.
Long-Term Business Challenges: The long-term business challenge is to get the word out
about my product, so people all around the world could see and buy the product.

Promotional Sales

3.1 Marketing Plan

Fun Case plans to market to customers with any Apple product. Games have a tendency
to kill a phones battery life. The marketing plan will highlight the following customer
benefits:
1. The convenience of playing a game whenever you want.
2. Not having to use your phones battery life.
3. Having a unique product that will make you stand out.
4. Get a fun game without any cables or batteries.

3.2 Promotion
This business, Fun Case, will have four types of promotions. The promotions are company
website, promotions at local events, business stickers, and business cards.
1. Company Website: Fun Case will have its own website which will provide the
opportunity for customers to buy cases from their computers. This website will offer
promotions, such as giveaways to potential buyers.
2. Promotions at local events: This company will be going to local events such as
sports tournaments, where a good amount of people are gathered at. I will put my own
stand with a tent to sale my product.
3. Business stickers Fun Case will provide business stickers to customers, so the business
name will go out to the public.
4. Business cards: Having business cards to give to customers will also be effective
because the customers will be reminded of this business whenever they need another
case.
3.3 Sales Methods
Steps a consumer follows to purchase my product or service:
1. Customers can go on my website and look through it.
2. If they choose to buy it on the website, they can pay with Paypal.
3. They can also contact me directly if they want a case.
3.4 Sales Estimates
Factor
Market
Analysis
Maximum
Capacity
Break Even Units
Seasonality
the .

Influence on sales
From all the people in my target market, I have to at most sell to .20 %
of them to meet my estimated sales.
I have a maximum capacity of 18 units a week, (20 hours). I will be able
to sell to around 20 customers per week.
My business is not affected by seasons because people need cases all
time
Month
January
February
March

Units
70
73
68

Revenue
$700
$730
$680

April
May
June
July
August
September
October
November
December
Annual Total

4.

68
69
68
69
75
75
69
69
75
780

$680
$690
$680
$690
$750
$750
$690
$690
$750
$7,800

FINANCIAL INFORMATION & OPERATIONS

Financial Information & Operations

4.1 Definition of One Unit

One unit is defined as one case for an IPhone.
4.2 Variable Expenses
Materials
Bulk
Bulk
Quantity
Price
Quantity per Unit
$3.32
1
1
Total Material Costs per Unit

Material Description
IPhone Case

Cost per
Unit
$3.32
$3.32

Cost of Labor per

Hour
$0

Labor
Time (in hrs) to make
one unit
0 hours

Total Labor Costs per

Unit
$0

Material Costs
$3.32

EOU
Labor Costs
$0

TOTAL EOU
$3.32

4.3 Economics of Unit

Selling Price per Unit
Variable Expenses per Unit

$10

Costs of Goods Sold

Materials
Labor
Total Cost of Goods Sold
Other Variable Expenses
Commission
Packaging
Other
Total Other Variable Expenses
Total Variable Expenses
Contribution Margin per Unit

$3.32
0
$3.32
$0
.50
0
.50
$3.82
$6.18

4.4 Production Process

Description of Step

Time

1. Consult with customer to see what color and case

they need.
2. Sell product to customer

3
3

Cost
$0.25
$0.25

4.5 Fixed Expenses for One Month

Expense Type
Advertising
Utilities
Rent
Total Fixed
Expenses

Monthly
Cost
$57.50
$3.06
$73.80

Explanation
The time I spend on my website,
The money I would pay for internet,
PG&E, and phone.
The money I pay for rent monthly divided
into 25% of my room

$134.36

4.6 Income Statement for First Year of Operations

REVENUE
Gross Sales

$7,800
$7,800

Sales Returns
Net Sales
VARIABLE EXPENSES
Costs of Goods Sold
Materials
Labor
Total Cost of Goods Sold
Other Variable Expenses
Commission
Packaging
Other
Total Other Variable Expenses
Total Variable Expenses

0
$7,800

$2,589.60
0
$2,589.60
$0
$390
0
$390
$2,979.60

CONTRIBUTION MARGIN
FIXED OPERATING EXPENSES
Advertising
Utilities
Rent
Total Expenses

$4,820.40

690.00
36.72
885.60
$1,612.32

PRE-TAX PROFIT
Taxes (15%)

$3,208.08
481.21

NET PROFIT

4.7

$2,726.87

Startup Investment

Item
Main Product (Fun
Case)

Why Needed
It is my main
product

Folding Table

To use in Flee
Markets

Vendor
http://www.banggood.c
om/

www.Costco.com

Cost
$3.32
$67.99

Canopy

To use in Flee
www.Costco.com
Markets
Total Startup Expenditures

Emergency Fund (1/2 of startup expenditures)

Reserve for Fixed Expenses (covers 3 months of fixed expenses)
Total Startup Investment

4.8

$62.99
$134.
30
$67.15
$403.0
8
$470.
23

Financial Ratios

Return on Sales (ROS):

Annual Net Profit
Total Annual Sales

$2,726.87
$7,800

35%

$0.35

Return on Investment (ROI):

Annual Net Profit
Total Startup
Investment

$2,726.87
$470.23

580%

$5.80

Breakeven Units (Monthly):

Fixed Monthly
Expenses
Contribution Margin

$134.36
$6.18

21.74

21 units