EmBrace

1. This company will sale a product for special-needed

individuals

2. It helps comfort certain people with walking problems

3. This product is unique because its specially designed
for special needed people

4. They should care because my product will make a lot

of money.

EmBrace
[Logo]
[Breanna Stovall]
[3/16/15]
[17]
2

Mission Statement

Mission Statement
My mission is to ensure great comfort

and good

quality shoes to all my customer's.

Opportunity
My product

is shoes. The customers will receive

good comfort, longer walking ease, low price and
great quality.

Business Profile

Type of Business

My business is both retail and a

manufacturing company.
Its a shoe that helps special needed people
walk better.

Insert an
image of your
product
or service
here.

Legal Structure

Sole Proprietorship
Not for profit because I'm trying to help
people not take there money.

Qualifications
Im qualified to run this business because:

Because I'm one of them people

I know about what's going on

I have good money making skills

Market Analysis
Industry Name

Store Retailers

Industry Size

3,793,621

Total Population

I plan to market it in Chicago, South

side

Total Population

[?]
Target Market

Im talking in all genders, Im targeting

all ages, any income

Target Market

[?]
Potential
Market

Potential Market

[?]

Target Market
Segment

Demographics

Im talking in all genders, Im

targeting all ages, any income

Geographics

Psychographics

I plan to market it in Chicago,

South side

Its a shoe that helps special

needed people walk better.

Buying Patterns

This is an everyday shoe they

can wear (No Repercussions),
using cash or credit card.

Competitive
Advantage
Factors
Factors

Embrace
Embrace

Payless
Payless

Nike
Nike

Price

100

50

100-300

Quality of
Product/Service

excellent

fair

excellent

Location

Chicago

Nation wide

World wide

Reputation/Brands

embrace

Nike

Etc..

Unique Factors/
Knowledge

Nonprofit

Women/kids

athletic

Marketing Mix
I will be
broadcasting it to on
all local television,
billboards, flyers ect.

South side of
chicago

PowerPoints and
Graphs

Funraisers

Supply and
Demand

Promotional Mix
Promotional
PromotionalExpense
Expense

Advertisi
ng
Publicity
Public
Selling

Monthly
Monthly
Amount
Amount

local television, billboards, flyers

local television, billboards, flyers
local television, billboards, flyers

Sales
Promotio
n
Other

local television, billboards, flyers

local television, billboards, flyers

Total Monthly Promotional Expense

10

Cost of Materials/Labor
Materials
Material Description

Cost/Total Quantity

Cost per Unit

[Description]

[$]

[$]

[Description]

[$]

[$]

[Description]

[$]

[$]

[Description]

[$]

[$]

Total Material Cost per Unit

[$]

Labor
Labor Cost per Hour

Time (in Hours) to

Make One Unit

[$]

[Time]
Total Labor Cost per Unit

COGS (per Unit)

Labor Cost per Unit

[$]
[$]

[Total Materials Cost per Unit +

Total Labor Cost per Unit]

11

Economics of One Unit

Description of One
Unit of Sale:

[Describe a unit of sale. What is the

customer actually buying from you?]

Selling Price (per Unit)

100

COGS (per Unit)

100

Other Variable Expenses (per Unit)

Total Variable Expenses (per Unit)
Contribution Margin (per Unit)

100
100
100

12

Average Monthly Fixed

Expenses
Fixed Expense

Average Monthly Expense

Insurance

500

Salaries of Employees

8.50/hr

Advertising

500

Interest

300

Depreciation

100

Utilities (Gas, Electric, Telephone)

1,000

Rent

1,000/month

Other Fixed Expenses

200

Total Average Monthly Fixed Expenses

3,608.5

13

Time-Management
Plan
Schedule forTotal
a Typical
Week
Hours in a Week
= 168

14

Monthly Sales
Projections
First Year

Total Units
Total
SoldUnits
Sold
[500]

15

Monthly Break-Even
Units
1,000

25

[4,000]

In an average month, the company will begin

25units.
to make a profit after selling

16

Projected Yearly Income

Statement
First Year
A

Selling Price per Unit

100

Number of Units Sold

2 pairs

Total Sales

D
E
F
G
H
I

Variable Expenses

200
100
100

Contribution Margin
Fixed Operating Expenses

1,200
1,100

Pre-Tax Profit
Taxes @ 15%
Net Profit

165
935

17

Start-Up Investment
Start-Up Expenditures
Item

Where Will I Buy This?

Cost

soles

china

.15

leather

china

.10/yard

metal

china

.25/sheet

Shoe laces

china

.5/pair

fabric

china

.10/unit

Total Start-Up Expenditures

Cash Reserves

$.85

Emergency Fund

1,000B

Reserve for Fixed Expenses

5,000C

Total
Total Start-Up
Start-Up Investment
Investment

6,000.85

18

Financing Strategy
[$2,000]

Total
TotalStart-Up
Start-UpInvestment
Investment
Source

Amount

Debt

Equity

Personal Savings

5,000

Relatives/Friends

Investor

300

100

Partner(s)
Totals

1,000

0
5,300

Gift

0
1,100

19

Business
Responsibility
& Philanthropy

Business Responsibility
Philanthropy
[My business giving

back to the commity because its

helping old and youngs with their disablets and
making a propose in people lifes.]

20

Short-Term
Short-Term

Business & Personal

Goals
Business
Personal
Business
Personal

local television, billboards,

flyers

[Take

needed choices in
school.]

Interacting

with my
potential customers

[It

can get big as I want it

to be because its my
business.]

Long-Term
Long-Term

[I
[I would have

to get a bacler
degree and be in school for
more then 3 years.

[My

Doctors.

plan to ran my business

for a very long time maybe
even pass it down to
genarayson. Describe your
exit strategy, if you have
one.]

[The

business is my career
but I well learn newer and
better things as a grow
with the company.]
21

[Enter your slogan ]

Thank
Thankyou
youfor
foryour
yourconsideration.
consideration.

[EmBrace]
[EmBrace]

22