Sample New Product Launch Questionnaire

Name of the Participant: _____________________

Date of Birth: ____/____/____
Address: ____________ City: ___________ State: ___________ PIN: _____________
Phone Number: ______________
Email Address: _____________________
Are you aware about the launch of our new product?
a) Yes
b) No
If the answer to the above written question is Yes then please let us know the source of this
information
a) Hoardings
b) Newspaper
c) Magazine
d) TV Commercial
e) Word of Mouth
f) If others, please specify?
Have you ever tried a similar product? If yes, then since how long?
a) Yes
b) No
Are you satisfied with the product you are using currently? (Please put a tick mark against the
right option)
a) Yes
b) No
c) May be
If the answer to the above mentioned question is No then please mention the shortcomings in
the product, as per you.
____________________________________________
Would you like to replace this product with a better one?
a) Yes

b) No
What is that one thing that you wish to change about your existing product or that would
motivate you to buy product of another brand?
_____________________________________________________
Where do you generally buy your products from?

a)

General Store

b)

Super Market

c)

Nearest shop

d)

Nothing specific

e)

If others, please specify?