Professional Documents
Culture Documents
Presented By:
Aziza Crowder,
Diogo Holanda,
Albert Felix
BACKGROUND
Established
in 1950 by
Russ
Salyards at
2825
MacArthur
Blvd
People came
from all over
the Bay to
have some
home-made,
creamy
confection
1952, won
gold at
San Leandro
Community
Demographics:
31.3%of the
population were
never married,
50.2% are married,
and 11.1% are
divorced.
46% some
community college
education to an
Associates degree;
54% have
bachelors degree
or higher
Socioeconomics:
Young techs: 20-27,
make around $50,000
annually, always online
Business Professionals:
30-57, no children,
annual income $80,000$82,000
RESEARCH METHODS
USED IN STUDY
Primary Research:
Interview with current owner,
Brian Tam
Interview with Nubi
63 count survey distributed
Secondary Research:
Research databases
Online review sites
Marketing textbook
Social media sites
P r i m e Ta r g e t M a r k e t : M a i n t w o t a r g e t m a r ke t s ; t h e y o u n g
t e c h s , a n d t h e f a m i l y g r o u p . Po t e n t i a l c u s t o m e r s
M a r ke t i n g S t r a t e g i e s : o n l y d i r e c t s e l l i n g t o c u s t o m e r s b y
t e l l i n g t h e m s p e c i a l o ff e r i n g s a n d d i s c o u n t s w h i l e o r d e r i s
b e i n g t a ke n
Promotional Activities: Has donated to various charities,
yet no one in community has noticed
PROPOSED REBRANDING
PLAN
Objective #1:
Develop a
Promotional Plan
Objective #2:
Develop a Social
Media Presence
Improved Sales
&
Expanded
consumer base
1st Quarter
2nd Quarter
3rd Quarter
4th Quarter
Objective
#1
Social
Media
Making
an
Instagram
Continue
to monitor
and
update
page
Continue
to monitor
and
update
page
Continue
to monitor
and
update
page
Objective
#2
Promotion
al
Activities
Create
community
event for
an
organizati
on
regularly
donate to
Attend
community
event
Create
pocketsized
menus
Objective 1: Make ig
Time: an hour
hourly pay: $50
=
$50
Monitoring and
Maintaining ig:
10 minutes per month
120 minutes per year
$25,000