Entrepreneurship Participating Event - 2015

Franchising Business

Mission Statement
We earn the loyalty of the people we serve by first anticipating, then fulfilling their needs
with our superior-quality products, a unique shopping experience, customer-focused
service and continuous innovation, while generating long-term profitable growth for our
shareholders.

Albert Felix

Introduction of Company / Overview

Safeway is a franchise known very well in America, it offers almost everything needed for life

They have available three convenient departments; Deli, Bakery, and Meat

"Safeway offers a dynamic, fast paced and energizing environment. We have talented
employees who tackle unique challenges and who are offered substantial opportunities that,
together, produce fulfilling and exciting careers in a wide variety of fields." - Russ Jackson Sr.
Vice President,Human Resources

Research Conducted
High population
No safeway in SLC
Middle class people
(The whole perfect target place)

Self- Analysis
Past Successes, Achievements and Experience:
Customer service and sales professional: excellent people skills; team player
Sales and Marketing, retail / fundraising sales; Organized and efficient
Development of marketing plans, advertising campaigns and special event
coordination
Experience in all types of outdoor landscaping installation and maintenance
Enthusiastic and innovative problem-solver; Responsible, hardworking &
thorough
Dependable and prompt, mature time management
Excellent public speaker to small and large groups; Trade/ event experience
through DECA/ BA Club.
Work Experience:
Safeway : For the past couple of months I have been a safeway employee and
doing multiple tasks of a Courtesy Clerk

Analysis of the Safeways Business Customer

Demographic Information
ages of 29-70
Geographic Information
Salt lake City, UTAH
The Psychographic Information
Groceries

Analysis of the Business Opportunity

Safeway Community Data
Salt Lake City Utah

Salt Lake City, often shortened to Salt Lake, or SLC is the

capital and the most populous city in the state of Utah. With an
estimated population of 191,180 in 2013, the city lies in the core
of the Salt Lake City metropolitan area, which has a total
population of 1,140,483 as of the 2013 estimate. Salt Lake City
is further situated in a larger urban area known as the
Salt Lake City-Provo-Ogden, UT Combined Statistical Area.

Safeway Product (s) / Service

Lucerne
Signature Cafe
Safeway select
Safeway kitchens
Organics
Pantry essentials
Fresh decor

Safeways
Corporate Organization & Initial Staffing Plan
30 employees including myself
Various payrolls for each
When franchise is bought, franchisor will give me
booklet on proposed income for each individual
employee.

Safeways Proposed Product / Service

(Lots of products and services)

We earn the loyalty of the people we serve by first

anticipating, then fulfilling their needs with our
superior-quality products, a unique shopping
experience, customer-focused service and
continuous innovation, while generating long-term
profitable growth for our shareholders.

Monthly
Cash Needed to
Source of
Safeways
% of Total
Expenses
Start
Estimate
Proposed Pricing Policies of Product / Service
Monthly Costs

Salary of owner-manager
All other salaries and wages
Rent
Advertising
Delivery expense
Supplies
Telephone
Insurance
Interest
Miscellaneous

$4,800

$57,600

$30/PH full time

$varies

$varies

400 H for O/em

$4000

$48,000

S.L.C

Varies

varies

Varies

varies

Safeway has
delivery

$220,000

_____________

1 * cost

$ 200

$2400

At&t

$400

$4800

Allstate\progressi
ve

Varies

varies

$500

$6000

3.5%

Promotion

N/A
electrical devices
etc.

Safeways Personal Promotion

Plan

Developing a good customer outlook

Word-of-Mouth advertising
Refer a friends
Talked about to family

Positive Expected Plan Outcomes

Earn the trust of our customers

Safeways Non-Personal Promotion

Plan

Business Cards/
Stickers
Email Blast
Social Media
Website
Radio Station MPR Ad
Positive Expected Plan Outcomes
More publicity

Safeway Projected 3 Year Sales

Year 1
Estimated Total Units
_________ x $______ =
$__________ in total sale
(Varies)
Estimated Annual Gross
Revenue = $500,000
Estimated Annual Net Profit

$410,769.24

Y
e
a
r

4
1
,
6
6
1 7

4
1
,
6
6
7

4
1
,
6
6
7

4
1
,
6
6
7

4
1
,
6
6
7

4
1
,
6
6
7

4
1
,
6
6
7

4
1
,
6
6
7

4
1
,
6
6
7

4
1
,
6
6
7

4
1
,
6
6
7

4
1
,
6
6
7

5
0
0
,
0
0
0

Y
e
a
r

5
0
,
0
0
0

5
0
,
0
0
0

5
0
,
0
0
0

5
0
,
0
0
0

5
0
,
0
0
0

5
0
,
0
0
0

5
0
,
0
0
0

5
0
,
0
0
0

5
0
,
0
0
0

5
0
,
0
0
0

5
0
,
0
0
0

6
0
0
,
0
0
0

5
0
,
0
0
2 0

Year 2
Estimated Total Units
_________ x $______ =
$__________ in total sale
(Varies)
Estimated Annual Gross
Revenue = $600,000

Year3
Estimated Total Units
_________ x $______ =
$__________ in total sale
(Varies)
Estimated Annual Gross
Revenue = $700,000

Estimated Annual Net Profit $

Estimated Annual Net Profit

$510,769.24

$610,769.24

Safeway Proposed Income / Cash Flow

Year 1

Year 2

Year 3

Estimated Total Revenues

$500,000
Estimated Total Expenses
$80,000

Estimated Total Revenues

$600,000

Estimated Total Revenues

$700,000

Estimated Total Expenses

$80,000

Estimated Total Expenses

$80,000

Estimated Total Tax

(Federal & State)
$7.50%+37%

Estimated Total Tax

(Federal & State)
$7.50%+37%

Estimated Total Tax

(Federal & State)
$7.50%+37% = $9230.77

Year 1
Estimated Net
Income
$410,769.24

Year 2
Estimated Net
Income
$510,769.24

Year 3
Estimated Net
Income
$610,769.24

Cash Needed to

% of

Source of

Total
Estimate
Safeways Start Up CapitalStartSummary
One-Time Costs

Fixtures and equipment

Decorating and remodeling

$100,000

registers, dollys

$50,000

Remodeling
business

Installation charges
$30,000
$120,000

___________
food, meats,
produce,
products

$5000

PG&E, Water,
gas

$100,000

licences, permits,
education, ect.

$826

city licences, &

permits

Starting inventory

Deposits with public utilities

Legal and other professional fees
Licenses and permits
Advertising and promotion for opening
Cash
Other
Subtotal

$ varies

3.5%

$varies

$20,000

A fund for
accidents

$ 35,000-45,000

In case Fund

$591,426

Safeways Capital Repayment Plan

1. Chase business loan

2. Annual Percentage rate of
interest
3. Annual percentage rate of 10%
from profit

Safeways Investment Offering

Asking price: $591,426

30% Equity
Limited liability

Closing / Final Thoughts

A lot of my information was done to the best of
my abilities and as accurate as possible.
THANK YOU FOR YOUR TIME IT IS
GREATLY APPRECIATED AND ANY
COMMENTS OR SUGGESTIONS WOULD BE
EVEN MORE SO