Amelia Cox

E amelialouisecox@hotmail.com
INTRODUCTION
I have passion public relations, social media, events and journalism. Through internships and work experience I have
developed skills are various areas that enable me to complete tasks to a high degree. I have a deep understanding of
the requirements for developing plans and strategies, creating content and conducting research in order to achieve
organisational goals and objectives. Event management interests me and I believe I have a great understanding of the
aspects involved and am eager to continue to learn.
E D U C AT I O N
2013 - 2016

Deakin University
Bachelor of Communication (Public Relations)
Distinction average results (Transcript available upon request)
Expected completion: October 2015
Warrandyte High School

2006 - 2011
S K I L L S U M M A RY

COMMUNICATION: PITCHING TO JOURNALISTS RESULTING IN MEDIA COVERAGE, COMMUNICATING TO OTHERS WITHIN

THE ORGANISATION TO DEVELOP IDEAS AND FORMULATE DISCUSSIONS, BUILDING RELATIONS THROUGH NETWORKING
ORGANISATION: BEING ABLE TO PRIORITSE SERVERAL TASKS GIVING AT ONCE TO ENSURE EVERYTHING IS COMPLETED
TO A HIGH STANDARD

INITIATIVE: TAKING ON TASKS I KNOW NEED TO BE DONE WITHOUT HAVING TO BE ASKED

TEAMWORK/INTERPERSONAL: WORKING WITH SEVERAL TEAMS/CLIENTS TO REACH DESIRED OUTCOME

PROFESSIONAL WORK EXPERIENCE/INTERNSHIPS

2015

PESEL & CARR STRATEGIC COMMUNICATIONS ONE MONTH FULL TIME INTERNSHIP
Desktop research, content analysis and compilation of presentations using PowerPoint for
clients
Pitching to journalists resulting in print coverage in The Age newspaper
Media monitoring and development of monthly coverage reports for clients to mitigate issues
and highlight sentiment
Face to face client meetings
Contribution to communication strategy plans

2015

UNCLE JACK WATCHES MEDIA COORDINATOR

Media release development and pitching to media resulting in print and online coverage
Secured coverage in Fashion Journal April 2015 print (p42), online and Facebook page

2015

BUSINESS CHICKS EVENT VOLUNTEER

Assisted in back of house duties for event with Tara Moss presenting
Construction of goodie bags, setting up and pack down, assisting guests

2014

COUTURING.COM CONTRIBUTING ONLINE WRITER

Research and development of fashion and beauty articles for website

2014

TWO BIRDS TALKING PR INTERN

Daily media monitoring of print, online and social media
Updated media databases using Excel and MediaNet

Assisted with event preparation for the Target Toy Sale including; venue and product research,
invitation formatting, compiling databases for guest information and invitation distribution

2 0 11

MELBOURNE SPRING FASHION WEEK WORK EXPERIENCE

Event coordination; pre-show at fittings and preparing garments and dressing models on the
show evenings

2 0 11

VOYAGER DISTRIBUTING CO WORK EXPERIENCE

Construction of story boards for season fashion trends and forecasting
Sorted out samples and shipping products and created garment patterns
Participated in fittings at Myer head office

E M P L O Y M E N T H I S T O RY
Nov 2014
Current

WINK MODELS BRAND AMBASSADOR

Representing clients in a professional and reliable manner on various activations
Hosting corporate events; setting up registration desk, distribution of invites, event bump in and
out, managing guests and ensuring the event runs to provided schedule

Oct 2013
Current

WINDSOR SMITH SALES ASSISTANT

Management of stock in and out of stores
Excelled in product knowledge, accurately providing customers with information helpful to their
purchases
Visual Merchandising in store to maximise sales

Sep 2012
Apr 2014

HOYTS CINEMA - TRAINER

Reconciled cash taking at close, accounting for refunds and complimentary items
Provided a high standard of customer service in all areas of the Hoyts complex
Took a leadership role, supporting new employees through explanation of policies,
demonstrations and providing ongoing guidance through evaluations and by offering additional
feedback for improvement
Achievements:
Employee of the month January 2013
Promoted to Crew Trainer June 2013

Nov 2010
Sep 2012

BONDS, SPORTSGIRL and COTTON ON (Various retail roles) CASUAL SALES ASSISTANT
Excelled in product knowledge to offer outstanding customer service
Worked directly with head office to assist in opening up the first Bonds store in Australia
Management of stock
Visual merchandising

REFEREES
Richard Liistro
General Manager
Pesel & Carr Strategic Communications
Tel: 0407 664 232
Email: richard.liistro@peselandcarr.com.au
(See attached)
Other referees available upon request

March 6, 2015
To Whom It May Concern:
I had the pleasure of working with Amelia Cox who completed an internship placement with Pesel & Carr, an
independent, award-winning communications firm that manages issues that matter, as part of her public relations course
at Deakin from February 2 27, 2015.
During her time with us, Amelia was exposed to a range of clients and industries. She worked on a number of initiatives
and was involved in media relations, strategy sessions, creative brainstorms, client and planning meetings.
Amelia was very keen to learn and took direction well. She never hesitated in taking on unfamiliar tasks, but always
asked if she was unsure.
She has shown creativity and enthusiasm working with others and professionalism liaising with the media and clients.
Amelia has a positive personality that she brings to work and her communicational skills allow her to easily develop
relationships with others. She maintained a high standard and was thorough in her dealings.
Amelia learned a great deal during her placement and no doubt she will learn much more about communications and
public relations before graduating from her course.
She made great contributions to Pesel & Carr during her time here and I am sure she would be an excellent addition
any organisation that is lucky to hire her.
I strongly believe that Amelia will excel in her chosen field and has the potential to become a great PR practitioner of the
future. She is personable, intuitive and high attuned to making sure she continues to learn at her best.
I have no hesitation in acting as a reference for Amelia and wish her every success for the future.

Regards,
Richard Liistro
General Manager, Pesel & Carr