Professional Documents
Culture Documents
PART THREE
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CHAPTER
12
Basic Approaches
to Leadership
LEARNING OBJECTIVES
After studying this chapter, students should be able to:
1. Define leadership and contrast leadership and management.
2. Summarize the conclusions of trait theories.
3. Identify the central tenets and main limitations of behavioral theories.
4. Assess contingency theories of leadership by their level of support.
5. Contrast the interactive theories path-goal and leadermember exchange.
6. Identify the situational variables in the leader-participation model. .
7. Show how U.S. managers might need to adjust their leadership approaches in Brazil, France, Egypt, and
China.
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discover in the next chapter, however, more recent theories have shown even more promise in describing
effective leadership.
The chapter opens introducing William Perez, first CEO of Wrigley without the Wrigley
name. Perez was formerly with Nike and S.C. Johnson. Similar to Wrigley, S.C. Johnson
also had generations of family leadership. This unprecedented move at Wrigley is all about
leadership and identifying those individuals who are the right fit with the right stuff. The
chewing gum company is banking on Perez and his ability to lead Wrigley in the future..
Definitions
o
John Kotter feels that management is about coping with complexity.
o
Robert House of Wharton basically concurs: We define leadership as the ability to
influence a group toward the achievement of goals.
o
Organizations need strong leadership and strong management for optimum
effectiveness. Leaders must challenge the status quo, create visions of the future,
and inspire organizational members.
II.
III.
The most comprehensive and replicated of the behavioral theories resulted from
research that began at Ohio State University in the late 1940s. These researchers
sought to identify independent dimensions of leader behavior.
Leadership studies were undertaken at the same time as those being done at Ohio
State, with similar research objectives. They discovered two dimensions of
leadership behavioremployee-oriented and production-oriented.
D.
The Managerial Grid
Blake and Mouton proposed a managerial grid based on the styles of concern for
people and concern for production, which essentially represent the Ohio State
dimensions of consideration and initiating structure or the Michigan dimensions of
employee-oriented and production-oriented.
Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall
CHAPTER 12
40
E.
IV.
The grid has nine possible positions along each axis, creating 81 different
positions.
Summary of Trait Theories and Behavioral Theories
CONTINGENCY THEORIES
A.
Fiedler Model (PPTs 127 to 1211)
1.
Introduction
The essence of the new theory is that stress is the enemy of rationality. It is
difficult for leaders to think logically and analytically when they are under
stress.
Paul Hersey and Ken Blanchard developed a leadership model that has gained a
strong following among management development specialists. This model
Situational Leadership Theory (SLT)has been incorporated into leadership
training programs at over 400 of the Fortune 500 companies, and over one million
managers a year from a wide variety of organizations are being taught its basic
elements.
Hersey and Blanchard identify four specific leader behaviorsfrom highly directive
to highly laissez-faire. The most effective behavior depends on a followers ability
and motivation.
SLT has an intuitive appeal. Yet, research efforts to test and support the theory
have generally been disappointing.
Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall
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C.
D.
E.
F.
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In contrast to Fiedler, House assumes leaders are flexible and can display
any of these behaviors.
The model is far too complicated for the typical manager to use on
a regular basis.
Vroom and his associates have provided us with some specific, empiricallysupported contingency variables that you should consider when choosing your
leadership style.
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42
People-oriented style
D. Contingency Theory
Situational Factors
o Task structure
o Stress
o Support
o Leader intelligence
o Follower Personality
WHAT IS LEADERSHIP?
Definitions
o
John Kotter feels that management is about coping with complexity.
Not all leaders are managers, nor, for that matter, are all managers
leaders.
II.
TRAIT THEORIES
The media has long been a believer in trait theories of leadership. They identify leaders by
focusing on personal qualities and characteristics such as charisma, enthusiasm, and
courage.
The search for attributes that describe leaders and differentiate them goes back to the
1930s.
Research efforts at isolating leadership traits resulted in a number of dead ends. A review
of 20 different studies identified nearly 80 leadership traits, but only five of these traits were
common to four or more of the investigations.
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o
o
o
o
III.
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to leader emergence than to leader effectiveness.
Conscientiousness and openness to experience strong, consistent relationships to
leadership
Agreeableness and emotional stability werent as strongly correlated with
leadership.
Recent studies suggest that Emotional Intelligence (EISee Chapter 8), may be
associated with leadership. Empathy is the key. There needs to be more rigorous
investigation in this area.
Traits do a better job at predicting the appearance of leadership than in actually
distinguishing between effective and ineffective leaders.
BEHAVIORAL THEORIES
A.
Introduction
Researchers began to wonder if there was something unique in the way that
effective leaders behave. The behavioral approach would have implications quite
different from those of the trait approach.
The most comprehensive and replicated of the behavioral theories resulted from
research that began at Ohio State University in the late 1940s. These researchers
sought to identify independent dimensions of leader behavior.
Initiating structure refers to the extent to which a leader is likely to define and
structure his/her role and those of employees in the search for goal attainment.
o
It includes attempts to organize work, work relationships, and goals.
o
The leader high in initiating structure could be described as someone who
assigns group members to particular tasks, expects workers to maintain
definite standards of performance, and emphasizes the meeting of
deadlines.
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44
D.
E.
IV.
Leadership studies were undertaken at the same time as those being done at Ohio
State, with similar research objectives. They discovered two dimensions of
leadership behavioremployee-oriented and production-oriented.
Blake and Mouton proposed a managerial grid based on the styles of concern for
people and concern for production, which essentially represent the Ohio State
dimensions of consideration and initiating structure or the Michigan dimensions of
employee-oriented and production-oriented.
The grid has nine possible positions along each axis, creating 81 different
positions.
The grid shows the dominating factors in a leaders thinking in regard to getting
results.
Based on the findings of Blake and Mouton, managers were found to perform best
under a 9,9 style, as contrasted, for example, with a 9,1 (authority type) or 1,9
(liaises-faire type) style. Unfortunately, the grid offers a better framework for
conceptualizing leadership style than for presenting any tangible new information.
Summary of Trait Theories and Behavioral Theories
CONTINGENCY THEORIES
A.
Fiedler Model
1.
Introduction
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3.
4.
5.
Fiedler states the better the leader-member relations, the more highly
structured the job, and the stronger the position power, the more control
the leader has.
Given Fiedlers findings, you would seek to match leaders and situations.
Because Fiedler views an individuals leadership style as being fixed, there
are only two ways to improve leader effectiveness.
o
First, you can change the leader to fit the situation.
o
The second alternative would be to change the situation to fit the
leader.
Evaluation
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46
6.
B.
C.
There are problems and the practical use of the model that need to be
addressed. The logic underlying the LPC is not well understood and
studies have shown that respondents LPC scores are not stable.
Also, the contingency variables are complex and difficult for practitioners to
assess.
Cognitive resource theory
The essence of the new theory is that stress is the enemy of rationality. It is
difficult for leaders to think logically and analytically when they are under
stress.
Paul Hersey and Ken Blanchard developed a leadership model that has gained a
strong following among management development specialists. This model
Situational Leadership Theory (SLT)has been incorporated into leadership
training programs at over 400 of the Fortune 500 companies, and over one million
managers a year from a wide variety of organizations are being taught its basic
elements.
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D.
E.
The term path-goal is derived from the belief that effective leaders clarify
the path to help their followers achieve their work goals.
2.
Leader Behaviors
The theory proposes that early in the history of the interaction between a
leader and a given follower, the leader implicitly categorizes the follower as
an in or an out and that relationship is relatively stable over time.
o
How the leader chooses who falls into each category is unclear.
o
The leader does the choosing on the basis of the followers
characteristics.
o
The theory and research surrounding it provide substantive
evidence that leaders do differentiate among followers.
Contingency Variables and Predictions
1.
Introduction
The directive leader lets followers know what is expected of them, etc.
The supportive leader is friendly and shows concern for the needs of
followers.
The participative leader consults with followers and uses their suggestions
before making a decision.
In contrast to Fiedler, House assumes leaders are flexible and can display
any of these behaviors. (See Exhibit 12-4).
CHAPTER 12
2.
F.
V.
48
Evaluation
Leader-Participation Model
The model was normativeit provided a sequential set of rules that should be
followed in determining the form and amount of participation in decision making, as
determined by different types of situations.
The model was a decision tree incorporating seven contingencies and five
leadership styles.
More recent work by Vroom and Arthur Jago revised this model.
o
Retaining the same five alternative leadership styles but adds a set of
problem types and expands the contingency variables to twelve.
The model is far too complicated for the typical manager to use on
a regular basis.
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PART THREE
o
o
o
Support
Leader intelligence
Follower Personality
Text Exercises
Myth or
Science?
Class Exercise
1.
Give each student several sheets of post it notes or 3 5 cards. Ask each student to write an idea
of how he or she is developing leadership experience, or can develop leadership experience while
still in school. Each student should try to come up with two-to-three ideas.
2.
When the students have finished, collect the cards and begin by reading an idea and then grouping
them on the board under a like categoryask students for help with the categorizations. For
example, service organizations, clubs, church, etc. The categories should become apparent as
ideas are read.
3.
Discussion: Ask how these skills will transfer to being a manager or other positions of responsibility
in the future. How might they explain this experience in a job interview? Do they think this
experience will help them when looking for a professional position in the future? Why? What have
they learned about leadership? What style of leadership do they use? Are some categories more
likely to provide leadership skills than othersand if so, do they plan to spend time developing
skills in those activities? Which leadership theory seems to make the most sense based on their
personal experiences and why? Have they experienced stress when participating in a leadership
activity and how did it affect their experience? And finally, what have they learned about being a
follower?
Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall
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50
IN THE
Class Exercise
Separate students into teams. Provide the students with materials to build a small structure. Building sets,
blocks, paper cups, and sticks are just a few ideas, but every group must have the same materials. The
task will be to build the tallest free-standing structure with the materials provided in the time permitted. Ten
minutes should be the maximum amount of time allowed. Give a two minute warning as time wraps up.
1.
Select a leader/manager. The manager is responsible for bringing the group to goal, which is to
create a structure. Explain that everyone, except the manager, will get paid (for example, a piece
Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall
51
2.
3.
4.
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of candy). However, the manager will get twice (two pieces of candy) what the group members do if
they get to goal or nothing if they do not. The winning group (the group with the tallest structure) will
also receive a bonus (for example, two pieces of candy). The winning manager will also receive a
bonus of twice the amount (for example, four pieces of candy).
Once time has elapsed, select a winner and reward the team members and managers who got their
teams to goal. Award the bonuses to the winning team. (If no team can complete the task you must
decide whether or not to allow more time or to repeat the exercise.)
Debrief with the students asking them to describe what happened. Did the managers attitude
change as time drew near? What worked and what did not? What could have helped them to be
more successful in completing the task? What was a barrier? Were they satisfied with the result?
Would they work for this manager again? Ask the manager how it felt to have the pressure on him
or her to perform knowing a bonus was at stake. Did it seem fair to be singled out? What would he
or she do differently if the exercise were repeated?
This exercise is usually fun and creates a lot of noisy activity among the students. However, as time
draws to a close, the managers often get more autocratic in their decision making as they try to
complete the task. Monitor that students are respectful of one another in their remarks.
International
Cultivating an International Perspective: A Necessity for Leaders
Accounting and consulting firm PricewaterhouseCoopers (PwC) is serious about expanding the
world-view of its up-and-coming leaders. So the company started the Ulysses Program, which
sends the companys potential leaders to foreign countries to gain knowledge and experience in
cultural diversity.
For example, PwC sent one group of managers on an 8-week consulting assignment in the
Namibian outback. Their job? To help village leaders deal with the growing AIDS crisis. Without
PowerPoint presentations and e-mail, the managers quickly learned to communicate in a more
traditional wayface-to-face. The managers were forced to rely less on quick technologies and
more on forging connections by cultivating relationships with diverse clients. By experiencing
diversity first-hand at what is perhaps its extreme, PwC hopes that its managers will be betterequipped to handle issues in any culture in which they conduct business. The company says that
the program gives its future leaders a broad, international perspective on business issues and
makes it more likely that they will find creative, unconventional solutions to complex problems. In
addition, participants can realize what they are able to accomplish when they do not have access to
their usual resources. In essence, they are forced to become leaders.
The jury is still out on whether the program is effective at increasing the global leadership
skills of those who participate. Nevertheless, participants of the Ulysses Program tout its benefits,
and other companies have taken noticeJohnson & Johnson and Cisco Systems are just two of
several companies that have adopted similar programs.
Source: Based on J. Hempel, and S. Porges, It Takes a VillageAnd a Consultant, Business Week,
September 6, 2004, p. 76.
Class Exercise
Instructors may wish to engage students in a discussion concerning how leaders are trained to work in
other cultures.
CHAPTER 12
Point
52
Counterpoint
Point
In the United States, people are socialized to believe they can be whoever they want to beand that
includes being a leader. While that makes for a nice childrens tale (think The Little Engine That CouldI
think I can, I think I can), the worlds affairs and peoples lives are not always wrapped in pretty little
packages, and this is one example. Being an effective leader has more to do with what youre born with
than what you do with what you have.
That leaders are born, not made, isnt a new idea. The Victorian-era historian Thomas Carlyle wrote,
History is nothing but the biography of a few great men. Although today we should modify this to include
women, his point still rings true: Great leaders are what make teams, companies, and even countries great.
Can anyone disagree that people like Abraham Lincoln and Franklin Roosevelt were gifted political leaders?
Or that Joan of Arc and George Patton were brilliant and courageous military leaders? Or that Henry Ford,
Jack Welch, Steve Jobs, and Rupert Murdoch are gifted business leaders? As one reviewer of the literature
put it, Leaders are not like other people. These leaders are great leaders because they have the right stuff
stuff the rest of us dont have, or have in lesser quantities.
If youre not yet convinced, there is new evidence to support this position. A recent study of several
hundred identical twins separated at birth found an amazing correlation in their ascendance into leadership
roles. These twins were raised in totally different environmentssome rich, some poor, some by educated
parents, others by relatively uneducated parents, some in cities, others in small towns. But the researchers
found that despite their different environments, each pair of twins had striking similarities in terms of
whether they became leaders.
Other research has found that shared environmentbeing raised in the same household, for example
has very little influence on leadership emergence. Despite what we might like to believe, the evidence is
clear: A substantial part of leadership is a product of our genes. If we have the right stuff, were destined to
be effective leaders. If we have the wrong stuff, were unlikely to excel in that role. Leadership cannot be for
everyone, and we make a mistake in thinking that everyone is equally capable of being a good leader. 1
Counterpoint
Of course, personal qualities and characteristics matter to leadership, as they do to most other behaviors.
But the real key is what you do with what you have.
First, if great leadership were merely the possession of a few key traitssay intelligence and
personalitywe could simply give people a test and select the most intelligence, extraverted, and
conscientious people to be leaders. But that would be a disaster. It helps to have these traits, but leadership
is much too complex to be reduced to a simple formula of traits. As smart as Steve Jobs is, there are
smarter and more extraverted people out therethousands of them. That isnt the essence of what makes
him, or political or military leaders, great. It is a combination of factorsupbringing, early business
experiences, learning from failure, and driving ambition.
Second, great leaders tell us that the key to their leadership success is not the characteristics they had
at birth but what they learned along the way.
Take Warren Buffett, who is admired not only for his investing prowess but also as a leader and boss.
Being a great leader, according to Buffett, is a matter of acquiring the right habits. The chains of habit are
too light to be noticed until they are too heavy to be broken, he says. Buffett argues that characteristics or
habits such as intelligence, trustworthiness, and integrity are the most important to leadershipand at least
Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall
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the latter two can be developed. He says, You need integrity, intelligence and energy to succeed. Integrity
is totally a matter of choiceand it is habit-forming.
Finally, this focus on great men and great women is not very productive. Even if it were true that great
leaders were born, its a very impractical approach to leadership. People need to believe in something, and
one of those things is that they can improve themselves. If we walked around thinking we were just some
accumulation of genetic markers and our entire life was just a vessel to play out gene expression, who
would want to live that way? People like the optimistic story of The Little Engine That Could because we
have a choice to think positively (we can become good leaders) or negatively (leaders are predetermined),
and its better to be positive.
Class Exercise
1.
Lawrence of Arabia
Hoosiers
12 OClock High
9 to 5
2.
Preview the video and note points where the leadership abilities of the individual are demonstrated.
Lawrence of ArabiaAbout 30 minutes into the film, Lawrence convinces the Arabs to
cross the desert. Start with his discussion of the idea, and go all the way up to the attack on
the coastal city.
HoosiersShow the clip where the coach explains his coaching style to the team, and then
go to the end of the movie, when, in the last minute of play during the championship game,
the team leader asserts himself.
12 Oclock HighUse the clip where General Savage takes over command from chewing
out the clerk through his meeting with each member of his new staff. It ends when he asks
his adjutant for advice and is rejected.
9 to 5Show the clip where Violet leads the other women into the scheme of tying up the
boss in his own home. Then show the closing scenes of the film, when she is leading the
owner of the company through the firm showing him all the changes that have been made.
The Memphis BelleBegin with the plane in flight on its last mission. For the sake of time,
stop when the plane finally drops its bombs. This film is especially useful to generate
discussion about others beside the formal leader demonstrating leadership.
Saving Private RyanBegin with the patrol searching for Ryan and coming upon the
German machine gun nest. Stop after they decide to let the German go. This is an excellent
clip for showing leadership with followers also having power (guns) and of followers leading
the leader (the soldier who intervenes in the killing of the captive).
3.
4.
5.
Ask students to note leadership dimensions, elements, or behaviors as they watch the selected clip.
Record on the board those elements the students noted.
Lead a discussion as to whether those are traits, behaviors, etc., and whether or not someone
could be trained to duplicate them.
Does this lead them to agree more with the POINT or COUNTERPOINT position?
6.
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Position powerThe degree of influence a leader has over power variables such as hiring,
firing, discipline, promotions, and salary increases
Considerable evidence does support the model especially when the original eight situations are
grouped into three but the logic behind the LPC scale is not well understood.
5. What are the main tenets of path-goal theory? What about leadermember exchange theory?
Answer: The contingency variables in path-goal theory are extracted from the key elements of
initiating structure and consideration from the Ohio State studies and the expectancy theory of
motivation. It says that the leaders job is to help followers in attaining their goals and to provide the
necessary direction and support to ensure their goals are compatible with the overall objectives of
the organization.
Directive leadership leads to greater satisfaction when tasks are ambiguous or stressful
than when they are highly structured and well laid out.
Supportive leadership results in high employee performance and satisfaction when
employees are performing structured tasks.
The participative leader consults with followers and uses their suggestions before making a
decision. Employees with an internal locus of control will be more satisfied with a
participative style.
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Achievement-oriented leadership will increase employees expectancies that effort will lead to high
performance when tasks are ambiguously structured
The leader-member exchange (LMX) theory argues that because of time pressures, leaders
establish a special relationship with a small group of their followers. These individuals make up the
in-groupthey are trusted, get a disproportionate amount of the leaders attention, and are more
likely to receive special privileges. The theory proposes that early in the history of the interaction
between a leader and a given follower, the leader implicitly categorizes the follower as an in or an
out and that relationship is relatively stable over time. How the leader chooses who falls into each
category is unclear. The leader does the choosing on the basis of the followers characteristics.
Research to test LMX theory has been generally supportive. The theory and research surrounding it
provide substantive evidence that leaders do differentiate among followers and that these
disparities are far from random.
6. What are the predictions of the leader-participation model?
Answer: Yroom and Yettons model says that how a leader makes decisions is as important as
what is decided.
Premise:
Leader behaviors must adjust to reflect task structure
Normative model: tells leaders how participative to be in their decision-making of a
decision tree
Five leadership styles
Twelve contingency variables
Research testing for both the original and modified models has not been encouraging, since the
model is overly complex
7. How specifically might an American leader need to adapt to the Brazilian, French, Egyptian, and
Chinese cultures?
Answer: Leaders need to take culture into account. Based on GLOBE study findings Americans
need to be aware of the following information to be effective in these countries:
Brazilian teams prefer leaders who are high in consideration, participative, and have high
LPC scores
French workers want a leader who is high on initiating structure and task-oriented
Egyptian employees value team-oriented, participative leadership, while keeping a highpower distance
Chinese workers may favor a moderately participative style
Questions
1.
What is more important in judging a leader-his or her actions or the outcomes? Which should be
more important?
Answer: Leaders should be evaluated on the means by which they achieve the ends. That is, the
various styles, techniques, tactics, and strategies employed need to be considered when rendering
an evaluation of effective leadership. Means and outcomes are important but the means need to be
ethical.
2.
How much of leadership success is due to luck or other factors beyond a leaders control?
Answer: There is some luck involved in terms of timing or other factors but effective leaders often
appear lucky when they make leadership look easy. Good decisions made at the right time may
appear fortunate but it is more likely well planned. A leader influences his/her followers but the
leader does not have control over everything.
Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall
CHAPTER 12
3.
56
Are employees, shareholders, and society too quick to excuse leaders who use questionable
means if they are successful in achieving their goals?
Answer: Students should debate whether or not society, employees, stakeholders, etc. place more
emphasis on the ends rather than the means. You may wish to use contemporary examples from
the political realm and from business experiences to generate discussion.
4.
Source: Based on C. E. Johnson, Meeting the Ethical Challenges in Leadership (Thousand Oaks, CA:
Sage, 2001), pp. 45.
Case Incident 1
MOVING FROM COLLEAGUE TO SUPERVISOR
Cheryl Kahn, Rob Carstons, and Linda McGee have something in common. They all were promoted within
their organizations into management positions. And each found the transition a challenge.
Cheryl Kahn was promoted to director of catering for the Glazier Group of restaurants in New York
City. With the promotion, she realized that things would never be the same again. No longer would she be
able to participate in water-cooler gossip or shrug off an employees chronic lateness. She says she found
her new role to be daunting. At first I was like a bulldozer knocking everyone over, and that was not well
received. I was saying, Its my way or the highway. And was forgetting that my friends were also in
transition. She admits that this style alienated just about everyone with whom she worked.
Rob Carstons, a technical manager at IBM in California, talks about the uncertainty he felt after
being promoted to a manager from a junior programmer. It was a little bit challenging to be suddenly giving
directives to peers, when just the day before you were one of them. You try to be careful not to offend
anyone. Its strange walking into a room and the whole conversation changes. People dont want to be as
open with you when you become the boss.
Linda McGee is now president of Medex Insurance Services in Baltimore, Maryland. She started as
a customer service representative with the company, then leapfrogged over colleagues in a series of
promotions. Her fast rise created problems. Colleagues would say, Oh, here comes the big cheese now.
God only knows what they talked about behind my back.
Questions
1. A lot of new managers err in selecting the right leadership style when they move into management. Why
do you think this happens?
Answer: This happens for several reasons. Typically, managers adopt a style that is most
comfortable to them; one that is consistent with their personality. They fail to assess the
environment and/or the maturity (skill level) of their employees. Also, research has shown that
some managers may adopt the style of their most recent (or respected) manager. This may or may
not be a good fit for the organization and/or situation that the new manager is in.
2. What does this say about leadership and leadership training?
Answer: The case illustrates that leadership can be developed (learned) and that training can
improve leadership effectiveness.
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3. Which leadership theories, if any, could help new leaders deal with this transition?
Answer: Students should discuss the various leadership theories (situational, leader-member
exchange, etc).
4. Do you think its easier or harder to be promoted internally into a formal leadership position than to come into
it as an outsider? Explain.
Answer: Students will provide varied answers. However, it is typically more difficult to be promoted
from within (supervising former peers); while coming in from the outside does pose challenges as
well (i.e., different culture, expectations, etc.).
Source: Based on D. Koeppel, A Tough Transition: Friend to Supervisor, The New York Times, March 16, 2003, p.
BU12.
Case Incident 2
THE KINDER, GENTLER LEADER?
The stereotypical view of a CEOtough-minded, dominant, and hyper-aggressivemay be giving way to a
more sensitive image. Nowhere is this shifting standard more apparent than at General Electric. There may
be no CEO more revered for his leadership style than former CEO Jack Welch, a tough guy in his own
words. Yet, his handpicked successor, Jeff Immelt, is remarkable for his very different leadership style.
Whereas Welch was intense, brash, and directive, Immelt was described by Financial Times as
unshakably polite, self-deprecating and relaxed.
Of course, Immelt is only one leader, and his success at GE is hardly assured. But hes far from alone
in the set of seemingly sensitive CEOs. Colgate-Palmolive CEO Reuben Mark says of his leadership credo:
I have made it my business to be sure that nothing important or creative at Colgate-Palmolive is perceived
as my idea. The president of Toyota of America, Jim Press, embraces servant leadership and says one of
his main functions is to get out of the way and support those who work with him.
A recent study of CEOs seems to suggest that this trend is spreading. The CEOs in its sample scored,
on average, 12 points below average on tough-mindedness. Yes, thats below average. As one observer of
the corporate world concludes, The Jack Welch approach appears to be on the wane.
You might think a kinder, gentler approach works only for Fortune 500 CEOs, whose very job security
might rely on glowing press coverage. In the United States, though, you dont get much further from Wall
Street than the Hanford, Washington, nuclear cleanup site, and theres evidence that the nice approach to
leadership is taking hold there, too. Jerry Long, VP of operations for CH2MHILLs cleanup of the Hanford
site, argues that a central part of his job is showing them you care.
Consider the meteoric rise of Barack Obamaall the way from state senator to serious presidential
contender in just 3 years. While a student at Harvard Law School, Obama was famous attorney Laurence
Tribes research assistant. Tribe said of Obama, Ive known senators, presidents. Ive never known anyone
with what seems to me more raw political talent. He just seems to have the surest way of calmly reaching
across what are impenetrable barriers to many people. Although some have argued that Obamas
campaign represents an emphasis of style over substance, it may be that after years of acrimonious
political wars, people consider the how as important as the what. Regardless of whether Obama makes it to
the White House, it seems clear that part of his incredible rise reflects peoples desire for a kinder, gentler
leader.
Questions
1. Do you think the kinder, gentler leader image is just a fad?
Answer: No, it is not a fad. More recent generations want to be treated differently in the workplace
and with the skills shortages and job changes, companies will need to adjust. The movement away
Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall
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from coercion and control techniques and the application of a servant leadership style is more prevalent
today.
2. Do you think the kinder, gentler leadership approach works better in some situations than others? It is
possible that Welch and Immelt are both effective leaders?
Answer: Yes, it may work better in some situations than others. The basic tenet should be Theory Y as
it pertains to people. Both Welch and Immelt are both effective leaders. There is no one style that is
effective and Welch has even softened his approach over the years.
3. Do you think the leadership style of people like Immelt and Obama is a result of nature, nurture, or
both? What factors can you think of to support your answer?
Answer: It may be nature, nurture or just evidence of the respective personality. Intelligent leaders will
adapt the style necessary to succeed in the respective scenario. Rudy Giuliani showed a softer
empathetic style in his leadership after 9/11.
Sources: Based on J. Hollon, Leading Well Is Simple, Workforce Management, November 6, 2006, p. 50;
A. Pomeroy, CEOs Show Sensitive Side, HRMagazine, August 2006, p. 14; P. Bacon, Jr., Barack
Obama, Time, April 18, 2005, p. 6061, J. Marquez
ENDNOTES
R. D. Arvey, Z. Zhang, and B. J. Avolio, Developmental and Genetic Determinants of Leadership Role
Occupancy among Women, Journal of Applied Psychology, May 2007, pp. 693706.