Executive

Summary

I have learned so much during my spring public relations internship at Van Eperen
and Company, aided by Van Eperens best practices, which help interns learn the
ropes fast. My new mantra? Know the best practices, love the best practices, live by
the best practices.

The Public Relations Internship
Best practices helped to guide my learning, providing a rulebook for everything
from drafting press releases to answering phones. During my spring public relations
internship at Van Eperen and Company, I worked to support clients media relations
and digital communication efforts, in addition to assisting with internal marketing
and new business development work.

Client Work
Some of my daily client tasks included checking listserv emails from Help a Reporter
Out (HARO) for client-specific media opportunities, crafting individual tweets and
Facebook posts to highlight client events, writing press releases, crafting pitches for
reporters, and building media lists. I also devoted time to researching reporters
beats and conducting competitor audits for clients. Some of my long-term
assignments included drafting contributed articles for clients, and researching,
interviewing and writing a features story for a clients monthly publication.

New Business Development and Marketing
I supported Van Eperens new business development throughout my internship by
crafting social media content, researching potential clients industries, and proofing
new business materials. I also assisted in researching communication theories and
cases studies for a crisis communications presentation. Van Eperens Vice President
Steve Simon presented my research alongside his insights at a spring conference for
local government officials.

Van Eperen and Company
Van Eperen is an award-winning public relations firm based in Rockville, Md. The
agency serves clients in the healthcare, technology, marketing, real estate and
government sectors. Founded in 2004, Van Eperen is committed to surpassing client
expectations.