Professional Documents
Culture Documents
The rational side (the Rider). Noting that we often think that the
Rider controls the Elephant, but it is usually the other way
around.
both the Rider and the Elephant. The traditional way managers initially
address change is to focus on the strategy, structure, culture and
system trying to change behavior.
Shrink the change
To reach a goal we need to gain smaller ones in steps.(ei. Car wash
coupon book). With each step the Elephant starts to feel change and
building confidenceat the same time change is shrinking and the
elephant is growing.
Tweek the environment
Ei. Late for class close the door
Build habits
People are sensitive to environment.the norms and expectations. We
try to fit in with our environment. (ei. Opium/Vietnam)
Rally the herd
This chapter discusses situations about looking around to see what
others are doing verses what you think you should do in a particular
situation.---if someone is not sure of something or does not feel
comfortable, they tend to look at others for answers.
Keep the switch going
This chapter talks about taking step by step to reach a goal. It
reinforces that taking smaller steps will assist in getting further than
overwhelming those with giant steps. The authors emphasize the
importance of celebrating the first step. And by reworking who we
motivate change we can direct the Rider, motivate the Elephant, shape
the path and now the team or person is moving.