Exercises

Reading / 100

1 - market leader
2 - market share
3 - market challenger
4 - market followers
5 - market segmentation
6 - niche
7 - differentiated
8 - unique selling proposition (USP)

[1]

Vocabulary / page 101

1 - patent
2 - landlord
3 - entrepreneur
4 - headhunter
5 - attorney
6 - vulnerable
7 - cluster
8 - dominate
9 - disrupt
10 - address a tackle

[2]

Ex. 1 (vocabulary) / page 124

1 - flexible labour market

2 - downsizing
3 - outsourcing or contracting-out
4 - job sharing
5 - relocation or delocalization
6 - delayering
7 - rationalization or restructuring
8 - contract work
9 - casual work
10 - rightsizing
Ex. 2 / page 125

appoint - to employ someone

engage - to employ someone
hire - to employ someone
make redundant - to dismiss someone
[3]

recruit - to employ someone

sack - to dismiss someone
take on - to employ someone

Ex 1 (vocabulary) / page 137

1 - mean
2 - to bear
3 - stemming
4 - crucial question
5 - discounted
6 - GDP per capita
7 - in a nutshell
8 - investing
9 - poorest nations
10 - welfare

[4]

Exercise 1 (vocabulary) / 138

1 - d (albeit although it is)

2 - a (at threat repetitive or recurring)
3 - j (decouple to disconnect or separate)
4 - i (desertification the process by which land becomes dry and vegetation is destroyed)
5 - e (hindrance something which makes it more difficult for something to happen)
6 - h (inertia the physical force that keeps something moving in the same direction)
7 - c (iterative likely to become endangered in the future)
8 - b (on a par with at the same level as something else)
9 - f (political will strong government intentions)
10 - k (reticence unwillingness to do something)
11 - g (timeframe the period during which something is projected to take place)

[5]

Ex. 2 / page 138

1 - bear costs
2 - benefit policies
3 - cut poverty
4 - discount
5 - fight
6 - help
7 - implement
8 - redistribute
9 - reduce

[6]