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A STUDY AND ANALYSIS OF CONSUMER BEHAVIOUR

TOWARDS DABUR PRODUCTS


Dissertation submitted in partial fulfillment of the requirements for the
Award of the Degree of
MASTER OF BUSINESS ADMINISTRATION
Of
UNIVERSITY OF MYSORE

By
CHAITRA V
13M12208

Under the guidance of


PROF. NEETHI K NAIR

Adarsh Business School [ABS]


Mysore University
2014-15

DECLARATION
I hereby declare that the dissertation A STUDY AND ANALYSIS OF CONSUMER BEHAVIOUR
TOWARDS DABUR PRODUCTS is the result of the project work carried out by me under the
guidance of PROF.NEETHI K NAIR in partial fulfillment for the award of Masters Degree in Business
Administration by University of Mysore.
I also declare that this project is the outcome of my own efforts and that it has not been
submitted to any other university or institute for the award of any other Degree or Diploma or
Certificate.

Place: Bangalore

Name: CHAITRA V

Date: ___/___/2015

Register Number: 13M122081

ACKNOWLEDGEMENT
The satisfaction and euphoria that accompanies the successful completion of task would be
incomplete without mentioning the name of the people who made it possible.
I sincerely regard my thanks to Dr. ANITHA RAMACHANDER, Director of ADARSH BUSINESS
SCHOOL, BANGALORE for her kind support.
I would like to thank, Prof.Sunitha Parameshwaran, Assistant Director of MBA department
for her continuous support throughout the entire project period.
I would also like to thank the staff members of our college who also have helped me in
completing this project.
Last, but not least, I would specially thank my parents, and friends for their moral support
and encouragement for completing this project successfully.

Place: Bangalore

Name: CHAITRA V

Date: ___/___/2015

Register Number: 13M12208

CERTIFICATE BY THE GUIDE

This is to certify that a project entitled CONSUMER BEHAVIOR ON DABUR PRODUCTS is


done by Ms.V CHAITRA bearing Register No. 13m12208. University of Mysore at Adarsh
Business School.
This study represents an independent work on the part of the candidate under my guidance.

Signature of the guide


Prof. NEETHI K NAIR