Mirna Moreno

General analysis outline- Assignment sheet

Rhetorical and writing studies 1302
Professor Justin Stone
Part One
Genre 1: Typography
Genre 2: Iconography
1. What is your topic off inquiry? My topic of inquiry is Cell Generation.
2. Why did you select these two specific genres? I have selected Typography and Iconography as
my genres because I will be getting my information from primary source documents, magazines
and websites which fall under typography. In addition, I am planning to obtain more information
via YouTube and television.
3. How does each genre communicate about your topic of inquiry? Typography will
communicate about my inquiry via websites and primary sources while Iconography will
Communicate information by introducing webcast and videos.
Part Two
Audience and Purpose
1. Who is/are the intended audience(s) and discourse community (ies)? The intendance audience
is general people.
2. What does the audience already know and what do they want to know? The audience already
knows medicine can make a difference. The audience wants to know how it is making a
difference now, the pros and cons of a certain procedure.
3. How much time will the audience spend with each genre? I expect the audience to spend a
significant amount of time in both typography and Iconography since both are sources that could
be acquired from the social web making it accessible and in a way popular.
4. What was the purpose (inform, persuade, and/or entertain)? The purpose is to inform.
5. How formal/informal is the language? The language is very formal.
6. What specialized vocabulary is used? Medical Vocabulary
7. What other language features do you notice (text, type, font, color, visuals, etc.)?

Mirna Moreno

Rhetorical Issues: Ethos, Pathos, Logos

1. How does this genre establish (or attempt to establish) its credibility with the audience? The
genre Typography establish credibility when one uses primary sources such as
investigations/analysis that are recorded as certain events happened. Providing facts and logic
(logos).
2. What emotions is the genre attempting to evoke from its audience? The genre is not attempting
any emotional evoke from the audience.
3. What types of evidence are used to support claims? Is it valid/reliable? If there is
No evidence, what is used to help support the information presented? The types of evidence use
to support claims are research and Experiments conducted by scientist.
Structure and Delivery
1. How is the information organized to covey its message? The information is organized to covey
its message chronologically.
2. Are there limitations placed on the information because of the genre? Does it have more
freedom to express what it needs to because of the genre? Since both of the genres involve social
media it is more free to express what it needs in terms of opinions.
3. How does the structure facilitate its purpose?! The structure facilitates its purpose because as a
medical research it is formed by facts.