Professional Documents
Culture Documents
QUESTIONING MOOD
https://www.youtube.com/watch?v=xNY0AAUtH3g
What is mood ?
Defined as a temporary and/or prominent state of mind or emotion.
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1CLAIM: COLOR EFFECTS MOOD GREATLY BECAUSE OF ASSOCIATION.
WHAT IS COLOR ?
IS A PRODUCT OF LIGHT
AN OBJECT ABSORBS EVERY COLOR IN THE SPECTRUM
EXCEPT THE COLOR/MIXTURE OF COLORS WE SEE.
Vision begins with light passing through the cornea, which does
about three-quarters of the focusing, and then the lens,
which adjusts the focus. The image is then sent to photoreceptors
called the retina, located at the back of the eye.
PROCEDURE
1.GATHER MATERIALS
- COLOR IMAGES
- GUIDED QUESTIONS
- PARTICIPANTS (FEMALES ONLY)
2. STABILIZE LOCATION
3. INSTRUCT PARTICIPANT TO TELL YOU WHAT
COMES TO MIND
4. REVEAL COLORS ONE BY ONE TO PARTICIPANT
5. IF PARTICIPANT DOES NOT MENTION AN
EMOTION ASK WHAT EMOTION DOES THE COLOR
CAUSE ?
6. IF THE PARTICIPANT DOES NOT MENTION AN
ASSOCIATION WITH THE COLOR, ASK IS THERE
ANYTHING/ANYONE THEY ASSOCIATE WITH THE
COLOR?
PARTICIPANTS
NAMES: ANONYMOUS
AGES: 17 TO 40
PROFESSIONS: EDUCATION, RETAIL, UNEMPLOYED,
INSURANCE
FAMILY STATUS: 1 OR MORE CHILDREN, NO
CHILDREN, MARRIED, SINGLE, DATING
BACKGROUND: MIDDLE CLASS, POOR
ETHNICITY: WHITE & AFRICAN AMERICAN
Black
White
Typical - 5
Typical - 6
Unusual - 1
Unusual - 0
GREY
Grey Scale
Funeral ( Grey as
well)
Silver ?
Grey
Typical- 6
Unusual- 0
BROWN
Brown Scale
Brown
Food ? Drink ?
Typical- 6
Sexual ?
Unusual- 0
Reminds me of sex
ORANGE
School
Orange
Orange Scale
Typical- 6
Fall ?
Unusual- 0
On task ?
PURPLE
Purple Scale
Purple
No response
Typical- 5
Forced response
Unusual- 1
GREEN
Green
Green Scale
No response
Typical- 5
Forced response
Unusual- 1
RED
Red
Red Scale
Typical-6
Wrapping Paper
Unusual- 0
Valentines ?
YELLOW
Yellow
Yellow Scale
Typical- 4
Unusual- 1
Sunflower ?
BLUE
Blue
Blue Scale
Typical- 5
Weird/ Emotional ?
Unusual- 1
Dark vs Light ?
PINK
Pink
Pink Scale
Typical- 3
Forced response ?
Unusual- 3
Barbie?
Gay
IMPROVEMENTS
DIVERSITY
SUPPORTING THOUGHTS:
HTTPS://WWW.YOUTUBE.COM/WATCH?V=NX0DHD
5QNS8
HTTP://WWW.FASTCOMPANY.COM/3028378/LEADERSHIP-NOW/WHAT
-YOUR-LOGOS-COLOR-SAYS-ABOUT-YOUR-COMPANY-INFOGRAPHIC
QUESTION:
HOW WILL ADDING IMAGES WITH VARIATION OF COLOR INFLUENCE
MOOD/EMOTION ?
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2
PROCEDURE
(ITALICIZED PORTIONS OF PROCEDURE HIGHLIGHT THE DIFFERENCE
BETWEEN PRESENT AND PRIOR PROCEDURE)
1.GATHER MATERIALS
- IMAGES
- GUIDED QUESTIONS
- PARTICIPANTS (FEMALES ONLY)
2. STABILIZE LOCATION (MAKE SURE THERE ARE NO OBVIOUS
DISTRACTIONS)
3. INSTRUCT PARTICIPANT TO TELL YOU WHAT EMOTION(S) THEY ASSOCIATE
THE IMAGES WITH, ENCOURAGE THEM TO ALSO SHARE WHICH ONE STOOD
OUT THE MOST
4. INSTRUCT PARTICIPANTS TO HOLD RESPONSES UNTIL THE START OF THE
SECOND PLAYBACK
5. PLAY SIDESHOW (APX 40SECS, 9-11 IMAGES) TWICE
6. RECORD RESPONSES OF PARTICIPANT
7. WAIT 2 MINUTES BEFORE PLAYING NEXT SLIDESHOW
8. REPEAT STEPS 5-7 FOUR MORE TIMES
LONELY/SAD
HAPPY/EXCITE
D
BORED/ SLEEPY
UNCOMFORTABLE/ SHY
PAIN
PARTICIPANTS
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CLAIM: MUSIC WILL HAVE AN NEARLY/COMPLETELY EQUIVALENT
INFLUENCE COMPARED TO COLOR AND IMAGES.
WHAT IS MUSIC ?
Is it that
simple??
music
myooozik/Submit
noun
1.
vocal or instrumental sounds (or both) combined in such a way as to
produce beauty of form, harmony, and expression of emotion.
"couples were dancing to the music"
a sound perceived as pleasingly harmonious.
"the background music of softly lapping water"
2.
the written or printed signs representing vocal or instrumental
sound.
"Tony learned to read music"
PROCEDURE
Mood
Music?
SOURCES
HTTP://WWW.FASTCOMPANY.COM/3028378/LEADERSHIP-NOW/WHAT-YOURLOGOS-COLOR-SAYS-ABOUT-YOUR-COMPANY-INFOGRAPHIC
HTTP://WWW.WHATS-YOUR-SIGN.COM/CHAKRA-COLOR-MEANINGS.HTML
HTTP://WWW.EMPOWER-YOURSELF-WITH-COLORPSYCHOLOGY.COM/CULTURAL-COLOR.HTML
HTTP://SCIENCE.HQ.NASA.GOV/KIDS/IMAGERS/EMS/VISIBLE.HTML
HTTP://WWW.HEALTHYBRAINFORLIFE.COM/ARTICLES/ABOUT-THEBRAIN/ABOUT-YOUR-BRAIN
HTTP://WWW.SCIENTIFICAMERICAN.COM/ARTICLE/WHY-DOES-MUSIC-MAKEUS-FE/
HTTP://WWW.LHCOLOR.COM/ABOUT_US.HTML
HTTP://WWW.INFORMEDESIGN.ORG/RS_DETAIL/RSID/1217
HTTP://WWW.COLOR-WHEEL-PRO.COM/COLOR-MEANING.HTML
HTTP://PSYCHOLOGY.ABOUT.COM/OD/SENSATIONANDPERCEPTION/A/COLORP
SYCH.HTM
HTTP://WWW.SMITHSONIANMAG.COM/SCIENCE-NATURE/HOW-DOES-THEBRAIN-PROCESS-ART-80541420/?NO-IST
IMPROVEMENT