Assessment

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East End Computing & Business College

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10562

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I declare that all the work submitted for this assignment is my own work or, in the case of group work, the
work myself and other members of the group in which I worked, and that no part of it has been copied
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I understand that if any part of the work submitted for this assignment is found to be plagiarised, none of
the work submitted will be allowed to count towards the assessment of the assignment.
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Assessment

Rules and regulations:

Plagiarism is presenting somebody elses work as your own. It includes: copying information directly
from the Web or books without referencing the material; submitting joint coursework as an individual
effort; copying another students coursework; stealing coursework from another student and submitting it
as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt
with according to the procedures set down by the Eastend College. Please see your student handbook for
further details of what is / isnt plagiarism.
Assignment Regulations:
1
Students are required to submit their assignment on-line through online e-learning system
http://e-shoppingbd.com/moodle/ .Detailed information about this is available in the student
handbook submission
2

Details of submission procedures and penalty fees can be obtained from Academic
Administration.

Late coursework will be accepted by Academic Administration Office and marked according
to the guidelines given in your Student Handbook for this year.

If you need an extension (even for one day) for a valid reason, you must request one, using
a coursework extension request form available from the Academic Administration Office. Do
not ask the lecturers responsible for the course - they are not authorised to
award an extension. The completed form must be accompanied by evidence such as a
medical certificate in the event of you being sick.

General guidelines for submission of Assignment:

a) All work must be word-processed and must be of good standard.
b) Document margins shall not be more than 2.5cm or less than 1.5cm
c) Font size in the range of 11 to 12 points distributed to including headings and body text.
Preferred typeface to be of a common standard such as Arial or Times New Roman for the
main text.
d) Any computer files generated such as programme code (software), graphic files that form
part of the course work must be submitted either online with the documentation.
e) The copy of the course work submitted may not be returned to you after marking and you
are advised to have your personal copy for your reference.
f) All work completed, including any software constructed may not be used for any purpose
other than the purpose of intended study without prior written permission from Eastend
Computing and Business College.

Assessment

Outcomes and assessment requirements

Centre Name
Programme Title
Unit No & Title
QCF Level:
Assignment No/Title

Eastend Computing and Business College

BTEC HND in Business
Unit 21: Human Resource Management
5
Credit: 15
K/601/1264
Enterprise Rent-A-Car

Tutor/Assessor
Written by
Assessment method

Rehana Khanam
Rehana Khanam
Written Report not exceeding 4000 words Covering: Tasks 1,
2, 3 and 4.

To meet LO 1
To meet LO 2
To meet LO 3
To meet LO 4
Learning Outcome
(LO)

Assessment
Criteria
1.1 M1

LO1 TASK 1
Understand the difference
between personnel
management and human
resource management

1.2 M3
1.3
1.4 D1

LO2 TASK 2
Understand how to recruit
employees

2.1
2.2 D2
2.3 M3
2.4 D1

LO3 TASK 3
Understand how to
reward employees in
order to motivate and
retain them

3.1
3.2
3.3 D3
3.4 D3

LO4 TASK 4
Know the mechanisms for
the cessation of
employment

4.1
4.2 D2
4.3 M1

In this assessment you will have the opportunity to present

evidence that shows you are able to:
Distinguish between personnel management and human resource
management
Assess the functions of human resource management of Enterprise
Rent-A-Car (For instance, how do these functions can contribute to
fulfilling organisational purposes such goals/objectives).
Evaluate the roles and responsibilities of line managers in the HR
department of Enterprise Rent-A-Car
Analyse the impact of the UK legal and regulatory framework on
human resource management
Analyse the reasons for Human Resources Planning for Enterprise
Rent-A-Car
Outline the stages involved in planning its HR requirements
Compare the recruitment and selection process of for Enterprise
Rent-A-Car with another company of your choice
Evaluate the effectiveness of the recruitment and selection
techniques of the two companies discussed above
Assess the link between motivational theory and reward at
Enterprise Rent-A-Car
Evaluate the process of job evaluation and other factors
determining pay
Assess the effectiveness of reward systems in two different work
contexts
Examine methods that are being used by businesses to monitor
employee performance
Identify the reasons for cessation of employment with Enterprise
Rent-A-Car
Describe the employment exit procedures of two different
organisations including Enterprise Rent-A-Car
Consider the impacts of the UK regulatory framework on
employment cessation arrangements

In addition of PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION
grades
Grade Descriptor
M1
Identify and apply
strategies to find
appropriate solutions

M2
Select/design and apply
appropriate
methods/techniques

Indicative characteristic/s

An effective approach to study and

research has been applied

A range of sources of information has

been used

M3
Present and communicate The appropriate structure and approach
has been used
appropriate findings

D1
Use critical reflection to
evaluate own work and
justify valid conclusions

Conclusion arrived at through synthesis of

ideas & justified

D2
Take responsibility for
managing and organising
activities

The importance of interdependence

recognised and achieved

D3
Demonstrate
convergent/lateral/
creative thinking

Innovation/Creative thought have been

applied

Contextualisation
To achieve M1 you must demonstrate that you have an effective approaches to study and
research has been applied in understanding the different between personnel management and
human resources management in Enterprise Rent-A-Car with example and relevant
citations(LO1.1)
To achieve M1 you have to shown effective judgements have been made in consider the
impacts of the UK regulatory framework on and knowing the mechanisms for the cessation of
employment with relevant citations (LO 4.3)
To achieve M2 you must select appropriate resource materials for the assignment with the use
of the internet, journals, publications and text. The bibliography must be presented in Harvard
Referencing format. (ALL 4 TASK)
To Achieve M3 you must assess the functions of human resource management of Enterprise
Rent-A-Car (For instance, how do these functions can contribute to fulfilling organisational
purposes such goals/objectives) with example and relevant citations (LO1.2)
To achieve M3 you must Compare the recruitment and selection process of for Enterprise RentA-Car with another company of your choice in business with example and relevant citations(LO
2.3)
To achieve D1 you must critically analyse the impact of the UK legal and regulatory framework
on human resource management with supporting evidence from the case study/own experience
and drawing a justified conclusion.(LO 1.4)
To achieve D1 you must evaluate the effectiveness of the recruitment and selection techniques
of the two companies discussed above with supporting evidence from the case study/own
experience and drawing a justified conclusion (LO 2.4)
To achieve D2 you must outline the stages involved in planning its HR requirements. You
analysis should be backed by appropriate research(LO 2.2)
To achieve D2 you must critically describe the employment exit procedures of two different
organisations including Enterprise Rent-A-Car (LO 4.2)
To achieve D3 you must demonstrated creative and innovative thinking on ways to assess the
effectiveness of reward systems in two different work contexts (LO 3.3)
To achieve D3 you must critically examine methods that are being used by businesses to
monitor employee performance with justification(3.4)

Assignment brief
Assignment title

Human Resource Management Enterprise Rent-A-Car

Purpose of this assignment

This unit provides an introduction to the concepts and practices of human resource management within
the United Kingdom and focuses on the management of recruitment, retention and employment
cessation.
By caring out this assignment learners will be equipped with the knowledge and understanding needed to
provide information about recruiting and retaining staff of the right calibre contributes to the achievement
of organisational purposes. Staff must make a valued contribution to the work of the organisation.
Eventually they will leave, more often than not because they find alternative employment or retire.
Occasionally, however, employment has to be terminated. This unit considers how human resource
management deals with these aspects of working. However, the focus of human resource management
has moved beyond personnel management towards a more proactive approach that, in addition to the
traditional roles associated with staff management, also considers how to get the best people and the
best out of people so that they work in roles and ways that are closely aligned to organisational
objectives. This often leads to the assertion by many senior managers that Our employees are our most
valuable resource.
Human resource management takes place against a background of organisational needs, policies and
procedures that are themselves shaped by legal and regulatory requirements. The unit therefore gives
consideration to the national and European legislation that has, for example, seen the introduction of a
range of anti-discriminatory legislation, the significance of which can be seen regularly in high profile and
often very expensive court cases. Organisations with effective human resource management policies,
processes and practices will have committed skilled employees who contribute effectively to the
organisation. In competitive business contexts this is a significant contribution to maintaining a
competitive advantage.
Scenario
You are one of the human resources managers for Enterprise Rent-A-Car, a leading UK provider of
specialist rent a car services. You have been invited to present a report to the Directors of the company,
focuses on the management of recruitment, retention and employment cessation as part of practices of
human resource management within the United Kingdom.
Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car
dealership in St Louis in the USA. The business began with only seven cars. Today, Enterprise is the
largest car rental business in North America with more than 7,000 offices in the USA and more than 900
in Canada, Puerto Rico, the UK, Germany and Ireland. In 2007, Enterprise had 728,000 rental cars in
use, employing over 65,000 people with an annual turnover of over 4.5 billion.
There are four operating units: Enterprise Rent-A-Car, Enterprise Fleet Management, Enterprise Car
Sales and Enterprise Rent-A-Truck. Whilst customers within each of these markets need different
products, all customers, whether business or private, need a speedy, convenient and reliable service.
The car rental market is increasingly competitive. Enterprise continues to expand its range of services to
meet customers' needs. In addition to business rentals at airport and city locations, it also provides
replacement cars for accident repairs, courtesy cars for garages and short-term holiday rentals for
breaks or special occasions. Enterprise also offers a collection service to take customers to their hire
cars.
Maintaining high levels of customer satisfaction is a key driver of growth for Enterprise. Enterprise
emphasises delivering first-class customer service, regularly winning awards for its efforts in this area.
Its small, local office structure and entrepreneurial team working means its employees are able to make
decisions independently to achieve their goals.
This case study explores how Enterprise ensures it has the right people and skills to achieve its business
aims and objectives.

Your report should cover and incorporate all the task and learning outcomes below (4,000 words)
You should refer to the assessment criteria and the relevant unit content, when preparing your evidence
of assessment.
You can access case study Rent-A-car at:
http://businesscasestudies.co.uk/enterprise-rent-a-car/recruitment-and-selection-at-enterprise-rent-acar/conclusion.html#ixzz3I2yi0nc9
or the condensed version of the annual report on VLE ; Assignment Pack Folder (Induction week)
Learning outcome 1(1.1,1.2,1.3,1.4)- PASS CRITERIA
1.1

Distinguish between personnel management and human resource management.

1.2

Assess the functions of human resource management of Enterprise Rent-A-Car (For instance,
how do these functions can contribute to fulfilling organisational purposes such goals/objectives)

1.3

Evaluate the roles and responsibilities of line managers in the HR department of Enterprise RentA-Car

1.4

Analyse the impact of the UK legal and regulatory framework on human resource management.

Learning outcome 2(LO 2.1, 2.2, 2.3, 2.4)- PASS CRITERIA

2.1

Analyse the reasons for Human Resources Planning for Enterprise Rent-A-Car.

2.2

Outline the stages involved in planning its HR requirements.

2.3

Compare the recruitment and selection process of for Enterprise Rent-A-Car with another

company of your choice

2.4
Evaluate the effectiveness of the recruitment and selection techniques of the two companies
discussed above
Learning outcome 3(LO 3.1, 3.2, 3.3, 3.4)- PASS CRITERIA
3.1

Assess the link between motivational theory and reward at Enterprise Rent-A-Car.

3.2

Evaluate the process of job evaluation and other factors determining pay.

3.3

Assess the effectiveness of reward systems in two different work contexts

3.4

Examine methods that are being used by businesses to monitor employee performance

Learning outcome 4 (LO 4.1, 4.2, 4.3)- PASS CRITERIA

4.1

Identify the reasons for cessation of employment with Enterprise Rent-A-Car.

4.2

Describe the employment exit procedures of two different organisations including Enterprise

Rent-A-Car
4.3

Consider the impacts of the UK regulatory framework on employment cessation arrangements

Unit Content
LO1 Understand the difference between personnel management and human resource management

Personnel management and human resource management: development of personnel management;

change in contexts leading to human resource management

Human resource management function: tasks (selection, recruitment, payroll administration, employee

motivation, reward management, employment termination); training and development; performance management
(planning, monitoring, recording, actioning); employee relations; working in partnership with functional areas;
involvement of line managers (selection, recruitment, training, coaching, mentoring, appraisal, grievance, discipline,
termination); ethical issues; equality of opportunity

Employment legislation: Sex Discrimination Act 1995/97; Race Relations Act 1992; Race Relations Amendment

Act 2000; Equal Pay Act 1970; Disability Discrimination Acts 1995 and 2005; European Working Time Directive;
Employment Act 2008; Employment Relations Act 2004; Work and Families Act 2006; national minimum wage; Data
Protection Act 1998; Employment tribunals
LO2 Understand how to recruit employees

Human resource planning: definition, links (organisational purposes, organisational strategy, senior

management); purpose (increased volume of business, changes to the required skills sets, employee turnover;
labour cost control); time horizon (short term, medium term, long term); internal planning factors (organisational
needs, demand for products and services, new products and services, new markets, technological change, location
of production); workforce profiles (age, gender, ethnicity, ability, skills); external planning factors (supply and
demand for labour (local, national international); government policy; labour market competition; changing nature of
work; impact of technology

Recruitment and selection: recruitment policies, recruitment procedures, aims and objectives of the selection

process; job analysis, job description (eg purpose, standard formats, responsibilities, scope of post, education and
qualifications, experience); person specification (purpose, standard formats, job title, location in management line;
essential and desirable attributes); recruitment methods (advertising vacancies, application methods including web
based methods, agencies, head hunters); interviews; assessment centres; tests (psychological, psychometric,
aptitude, practical); resums (CV); letters of application; references.
LO3 Understand how to reward employees in order to motivate and retain them

Motivation: theories of motivation eg F Taylor, E Mayo, A Maslow, F Herzberg, D McGregor, D McClelland, V

Vroom; relationship between motivation theories and reward; employee involvement techniques; membership of
work groups board, works councils, quality circles, intra-organisational groups (transnational, national, site specific);
devolved authority and responsibility; open communications; organisational culture (ethos, values, mission);
national accreditation (Investors in People (IIP), Charter Mark, International Standards Organisation (ISO)

Monitoring: probation; appraisal, feedback; performance indicators (achievement against targets); goal theory;

SMART (specific, measurable, achievable, realistic, time-constrained) targets (sales, growth, financial, waiting times,
pass rates, punctuality, attendance); benchmarking

Reward management: job evaluation; factors determining pay, reward systems; pay; performance-related pay;

pension schemes; profit sharing; employee share options; mortgage subsidies; relocation fees; bonuses; company
vehicles; loans/advances; child care; school fees; corporate clothes; staff discounts; flexible working; leave; health
care; extended parental leave, career breaks; cafeteria incentive schemes; salary sacrifice schemes; contracts of
employment
LO4 Know the mechanisms for the cessation of employment

Reasons: dismissal (wrongful, unfair, justified); termination of employment (resignation, retirement, termination of
contract); redundancy; redeployment; retraining

Management of exit: procedures (retirement, resignation, dismissal, redundancy); legal and regulatory
framework; counselling, training; employment tribunals (role, composition, powers and procedures)