Daniel Shaw RGB Magazine proposal

Contents:

Survey Choice
Mock Up Survey
Overview of Publishing and relatable studies
Content Research
Risk Assessment
Schedule
Budget
Vocal Pitch

Daniel Shaw RGB Magazine proposal

Evaluation of Survey Monkey results for choice on what to make

Within the survey I asked two questions: 1. which idea sounds most appealing, given my skill per idea? ; 2. Why
have you chosen that specific one? For the first question, there were 4 choices the user could have chosen:
Magazine on Design, Magazine on Gaming, Documentary on Dreamworks and Typography animation.
From the results shown, out of 14 survey users, we can view
that the most popular answer is magazine on design, by one
extra vote, which implies that more people are interested in
my product of a design magazine.
However, I would have been happy to choose the Typography
one if it was more popular, because that would be a new area
which I havent developed on yet.
Onto the details of the results,
there were 12 people out of 14 who
responded with honesty to how
they feel about choosing the choice
they did. There were very mixed
opinions, however there are two
patterns that come about in the
results. The first pattern is the
reasoning of choice for the
Animation: which follow around as suggesting that this would be the best choice as
because I am unaware of this field: if I could pull it off, I could impress my teachers in
the college as well as getting more knowledge on another subject, which I could use in
my portfolio at a later date. The second pattern is the choice of the
magazine development for Design: which suggests that this is the
better choice because it is a lot safer: as I know a lot about the
particular field, so an easy high mark, so long as I can bring in the
data to back it up.
Overall, my choice is the Magazine on Design, as not only is it the most chosen one out of the survey, but I have
a lot of knowledge on the subject, so it is a safe high grade, so long as I can bring in the data: as well, as it being
uploaded and the quality of the final development is appealing.

Survey results for Mockup

Daniel Shaw RGB Magazine proposal

In this mockup I structured the magazine to how I would want it to appear in the sense of form and presentability.
For each page, in rough, I made boxes which would detail the contents of said box, say the review or an image.
They were arranged specifically in order for it to be the most appealing.

So I did a survey on surveymonkey which would provide us, honest reviews on my mock up.
The reviews for it were quite interesting: as they all came out the same result in honesty, which was 'it's good
enough'. I would believe thisthe results to be the average opinion because the results came out like:
"...It's not Terrible"
"looks ok"
"...good rough sketch"
"pretty good"
"well thought out"
By those opinions of my rough mock-up we can identify that the mock up may need some tweaking in order for it
to be "excellent" but overall if I just used it as it is, it would be appealing enough.

Detailed study on Design Magazines

Daniel Shaw RGB Magazine proposal

http://www.advancedphotoshop.co.uk/
http://www.photoshopcreative.co.uk/
Both made by Imagine Publishing
http://www.cmykmag.com/
Advanced Photoshop; Photoshop Creative: magazines dedicated to involving themselves in the realm of
Photoshop CC to CS5. Analysing the magazines you can identify that it is with a high age group (18-40), or one
who is in University/ Higher Education, I think this is true due to numerous factors within the website alone, to
begin: the use of professional colours: black and white, these basic contrasted colours are used mainly with
business type magazine and upper class ones, you would find black and white on a childs magazine: as a childs
one is all about cartoon graphics and bright colours. The next factor is the use of broad layouts, what I mean by
this is that how the text is presented is very blocky and straight, which can relate to an older audience as this is
how professional magazines are presented. Unlike younger audience magazines: where the text is everywhere,
and WILD.
Going onto the subject of Gender, for a design magazine, it would not appeal more to either genders as this
magazine is about creative minds, furthermore, I can prove it by just looking at the colours: if the magazine was
gender specific or had more interest in one than the other, the colours would relate to that: say red/ blue: these
common colours are related to the male gender however, pink/ lighter colours would appeal more to female: this
study is due to common stereotypes of genders.
In the idea of socio-economic grouping, by analysing the use of language and form of these magazines, we can
identify that the use of language and form relates to people at or above C class which goes around professional
designers, to managerial Status in A. However, I would say that this magazine is around C class more as these
are designers and not managers: as well as the magazines being around 5.99, which is relatively expensive
compared to people close to a lower rank, school students, low end workers etc. Furthermore, the reason I
choose C class is because I have to further understand the income people like designers and College students,
as they both mainly go into part time/ full-time work, however for different reasons. This can be related here:
http://www.prospects.ac.uk/graphic_designer_salary.htm as it explains in detail that for people at around college
to junior designer, they are looking at around 15k to 19k per annum, so taking that into consideration, if you are in
that position, with very little money to spend on luxury items, this depends on how much your place of living is,
then you are going to want to/ need to buy things cheaper than normal. So that is why I say around C-Class,
where they can earn an average living but can still have some struggles.
In the sense of lifestyle, you can depict that these types of people would have a work based lifestyle: with a flat.
Or something close like that. Their life would be work based as they would usually be in a grouped office with
other designers around them.
Audience figures
http://www.magazinesabout.co.uk/magazines/view/Advanced+Photoshop
In relation to my magazine: we can expect that my circulation will be around 41,000, however it is likely to be a
lot less than that as it is a magazine just starting out, so the that depends on where we distribute and how much
we can, it would start very small unless a bigger publishing business: Imagine Publishing was to do so. In order
to reach the power that this magazine has, I would have to advertise as much as possible in the most
mainstream areas: TV, EDUCATION, INTERNET SITES, as these three would give the biggest head-turners.
Furthermore, my magazine would have to have a USP in order to be popular, so to keep it up with my
competitors, it will distribute on a 4-week basis as well as the magazine relating to lower end designers, instead
of the mainstream artists that adv.pho does.

Daniel Shaw RGB Magazine proposal

Marketing
In the sense of marketing, there should be more magazines like this: as there is still a limited amount of variety
for these magazines: as well as a variety of development. Distributing my magazine would help the limited
magazines grow and may even help produce more.
With digital magazines at the moment there are a few things that you can notice: A, is the limited amount of
magazine that are based around digital designs in the UK alone. Currently in the UK, personally I have only seen
only four magazines that are somewhat based on graphical design, all made by Imagine Publishing: Advanced
Photoshop, Digital Photographer, 3D Artist and Photoshop Creative. To put simply, my new magazine can easily
join in with the little group, as it cannot be hidden by the obviously 'large' variety of them. This is a very niche
market, as it a more sparse population of possibly interested readers than say the Gaming franchise, as the
gaming franchise is a heavily dense crowd, because anyone can be part of it, but a graphic-based magazine is a
lot more sparse as it is only a selected few people who would be fond of a Graphical magazine.
I.D. is another magazine that can relate to my one, as it goes through the same concept: to be a graphical
magazine as well as representing Adobe Products as well. The current circulation for this magazine can be found
here: http://www.mediaweek.co.uk/article/1164922/vice-acquires-style-bible-i-d-magazine at an annual
distribution of 89,000 in the UK. They are popular because of their much more in-depth reviews on Adobe
products as well as interviews on some of the employees at the branch, furthermore, they are able to obtain
much more exclusive content which informs readers of much more secretive upcoming plug-ins for current:
popular programs such as: Adobe products and MODO (3D Design Tool).
Another
competitor
is
DigitalArts
magazine.
With
a
circulation
of
15,000,
http://www.magazinesabout.co.uk/magazines/view/Digital+Arts, this magazine is a fair contestant in the world of
digital design magazines. The one reason why it sells so well is because of one thing that RGB does not supply:
it is an online magazine. What that means is that it is not distributed as also a physical copy, but purely a digital
magazine, which presents all of its content on the online website. There are benefits and easy reasons why this
would be a good contestant, as it is much easier to obtain the magazine, and there can be animations and
videos in the digital magazine, as well as it being cheaper, because you can remove publishing and delivery
costs to licensed shops.
Timescale
With timescale in the sense of a location shoot, I will be using the studio in The Henley College, just for the front
cover of the magazine: to make it appealing: everything else will be found via licence free photographs and facts
found at good sources from the web.

Relevant Legislation to follow

All in all, I aim to make my magazine treat everyone fairly and equally. To do so, I must ensure that any
information given out about someone has been verified by the person, so to withdraw any idea of privacy issues,
this also connects with the use of defamation, where we can also verify that there isnt any information that can
insult the person we are reviewing. Furthermore, to ensure that there is no discrimination on race or gender, we
will review people regardless of gender or race and with a fair review. Lastly, legal issues: to avoid that, we will
be using license free images, usually stock, so we can avoid any issues of copyright law.
Team Members involved

Daniel Shaw RGB Magazine proposal

With my project, I will just be producing it alone, even though I could get the help from others, I do not
have a big enough trust for anyone local to assist me in my magazine project as it always seems to fail,
with people not doing some work that they should of done. Overall, I will be completing this by myself,
as I believe this is the best decision in order to be sure that everything is complete by the end.
Health and safety
All health and safety issues are in the risk assessment sheet.
Programme Design Format
For my magazine, it will be on Weebly as well as it being printed once. It will be a formal magazine with
some relatively comic writing.

Media Dept : Studio Publishing

Production Studio, Photoshop Magazine
Daniel Shaw RGB Magazine proposal

RISK ASSESSMENT FORM

Programme title: RGB THE GRAPHICAL MAGAZINE

Client: Vibe Productions

Writer: Daniel Shaw
Producer: Daniel Shaw
Director: Daniel Shaw
Date: 23.04.15

Major issues:
1. Adobe files get corrupted
2. Photography Studio in use
3. Unable to access Photoshop or
Solutions:
1. Always have a backup on another hard drive
2. Ensure you have booked in a slot at the right time
3. I have a spare copy on two different Local computers
Contacts:
Daniel Shaw
Adobe USA/UK
Emergency services:
911
Police station and firestation close by the college

Media Dept : Magazine Publishing Studio

Daniel Shaw RGB Magazine proposal

PRODUCTION SCHEDULE

Monday

Tuesday

Wednes
day

Thursda
y

Friday

Saturda
y

Sunday

Resear
ch on
topic

Rehea
rsal
and
pitch
relate
d
event
s

Pitch
rehear
sal

Beginn
ing on
magaz
ine
produc
tion

Resea
rch on
good
storie
s

Rough
on
resear
ch
writing

Rough
on
resear
ch
writing

Refinin
g write
up

And
watchi
ng
pitche
s

And
watchi
ng
pitches

Rough
on
resear
ch
writin
g

Publis
hing
of
front
cover

Publish
ing of
front
cover

Publis
hing
of
secon
d

Publish
ing
second
cover

Publish
ing
second
cover

We
ek
1

Da
te
20
Ap
ril

We
ek
2

Da
te
27t
h

Ap
ril

We
ek
3

Refine
mockup of
magaz
ine on
Indesi
gn and
Photos
hop
And
watchi
ng
pitche
s as
well as
presen
ting

Refinin
g write
up

Resear
ch for
good
stories
to
input
And
watchi
ng
pitche
s

Refini
ng
write
up

Daniel Shaw RGB Magazine proposal

cover
Da
te
4th
Ma
y

We
ek
4

Da
te
11t

Publis
hing
secon
d
cover
and
startin
g third
cover

Publis
hing
third
cover

Publis
hing
third
cover

Publish
ing
fourth
cover

Publis
hing
fourth
cover

Publish
ing
fourth
cover

Intervi
ew
with
an
artist

Write
up of
intervi
ew

Publis
hing
fourth
cover

Publis
hing
fourth
cover

Publish
ing
fourth
cover

Publis
hing
fifth
cover

Publish
ing
fifth
cover

Publish
ing
fifth
cover

Publis
hing
fifth
cover

Publis
hing
sixth
cover

Publis
hing
sixth
cover

Publish
ing
sixth
cover

Publis
hing
sixth
cover

Refinin
g
overall
publica
tion

Printin
g

Ma
y

We
ek
5

Da
te
18t
h

Ma
y
We
ek
6

Da
te
25t
h

Ma

Daniel Shaw RGB Magazine proposal

We
ek
7

Printin
g

Last
overall
evalua
tion

Overal
l
check
up

Publica
tion
review

Handin

Da
te
1st
Jun
e

Budget:
The following services and products are what I would need if I was to produce this quickly and
professionally, in addition: these are the prices for one day.
Photographer
http://www.professionalphotographer.co.uk/Features/Business/What-s-Your-Day-Rate
350-400
Art Director
http://www.creativereview.co.uk/cr-blog/2014/january/major-players-salary-survey
250
Writer
http://theadventurouswriter.com/blogwriting/freelance-writing-pay-rates-how-much-money-dowriters-make/
100 minimum
http://www.thehireco.co.uk/pdfs/CompleteAV-Rates.pdf
Computers i7 win7
80
Bowens light
https://calumetrental.co.uk/bowens-gemini-500-pro-monolight
19
Umbrella
https://www.google.co.uk/search?
q=bowens+flash&aq=f&oq=bowens+flash&aqs=chrome.0.57j0l3.4177&sugexp=chrome,mod=11&sourc
eid=chrome&ie=UTF-8#q=photography+umbrella&tbm=shop
23
Studio
http://proimagestudio.biz/

Daniel Shaw RGB Magazine proposal

Full Day rough 140- 160

Vocal Pitch
Hello, my name is Daniel Shaw, I am a professional Graphic Designer and artist.
Today I wish to talk to all of you about this new; innovative idea of mine which will be a
huge success for you and I. To begin, my idea is about a design magazine. But we will get
more onto that in a little bit, but first I wanted to discuss about design itself. So you may
ask, what is design? In laymen terms: Design, especially design for businesses is artwork
that is meant to present the company in a good light, what their business is and to
attract consumers to the business. In other meanings, anything artistic is a design to
some means as design is something that is attractive one way or another: in art:
emotionally (possibly by the use of colors) or physically (by detail or presentation
methods, or texture if youre thinking in the real world).
With digital magazines at the moment there are a few things that you can notice: A, is
the limited amount of magazine that are based around digital designs in the UK alone.
Currently in the UK, personally I have only seen only four magazines that are somewhat
based on graphical design, all made by Imagine Publishing: Advanced Photoshop, Digital
Photographer, 3D Artist and Photoshop Creative. To put simply, my new magazine can
easily join in with the little group, as it cannot be hidden by the obviously 'large' variety
of them.
What are the generic contents of these design magazines? They usually contain the
current portfolio of mainstream designers as well as tutorials on how to produce work
equal to them, magazines like: Advanced Photoshop and Photoshop Creative, make this
their 'body of work'. They also include relative advertisement in the contents of their
magazine, mainly programs: which can improve workflow and design tools in order to do
the same job. Some advertisement include: Wacom Products: Cintiq, Intuos, computers,
Apple mac, Graphics cards: Titan X, GTX 980, and Modo and Z brush (3D Design
Programs).

Daniel Shaw RGB Magazine proposal

Now, my idea. My idea for my Design magazine: RGB. The name stands for Red, Green
and Blue which share the pallet of colours which you commonly use on such editing
brands like Adobe and MODO these are also the basis of your computer screens.
RGB, is an upcoming magazine which has the common relations of common design
magazines: or at least the core features such as tutorials and artist interviews. However,
unlike these mainstream magazines, I will distribute interviews and reviews of lowerthan-mainstream artists and designers, no only will this make my magazine unique but i
will assist in the support of these lower end artist who could really be excited for new
clients coming in for them.
The other creative thing about my magazine is that it also gives updates on new
programs and plug-ins for improved workflow for designers. Not only that, but we will
further include, websites as well to obtain stock images or streaming or anything that
could benefit a designer or artist.
We will start the magazine cheaper than the other artist magazines, average of 5.99,
which is 3.99 just so we have the extra benefit of artists choosing us because we are
cheaper. Next, we will distribute our magazine the same as Advanced Photoshop, the
circulation of 41, 000. We will keep it at this number just so we can be up-o-par with the
UK'S biggest artist publishing business: Imagine-Publishing TM.
With my project, I will just be producing it without the assistance of anyone in this class,
even though I could get the help from others, I do not have a big enough trust for anyone
local to assist me in my magazine project as it always seems to fail, with people not
doing some work that they should have done. Overall, I will be completing this by myself,
as I believe this is the best decision in order to be sure that everything is complete by the
end.
In the area of personnel, I will need the following people to ensure that this magazine is
of a high quality and can keep up with the (once every 4 weeks) promise.
Now in the sense of budgeting, I have worked out precisely how much I need in order to
get at least a start on the magazine. To begin our magazine, on one day: we would need
962 in order to cover everything from the computers to the photographers; to the studio
in London.
The details are as you can see here.
Thank-you for listening

Daniel Shaw RGB Magazine proposal

TOTAL: 3107 WORDS

Daniel Shaw RGB Magazine proposal