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  • Impact of Social Media Services

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    Social media has become one of the biggest shifts since the Industrial Revolution. It allows for highly accessible and scalable publishing that is disseminated through social interaction. Some key trends highlighted in the document include the growth of social media networks like LinkedIn and Facebook, the shift to mobile usage of platforms like Twitter, and the ability of social media to influence customers and brand perceptions through word of mouth recommendations. Social media has transformed how information and products are accessed, making it a powerful tool for businesses.

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    Impact of social media- Fad or biggest shift after industrial revolution.

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    Social media has become one of the biggest shifts since the Industrial Revolution. It allows for highly accessible and scalable publishing that is disseminated through social interaction. Some key trends highlighted in the document include the growth of social media networks like LinkedIn and Facebook, the shift to mobile usage of platforms like Twitter, and the ability of social media to influence customers and brand perceptions through word of mouth recommendations. Social media has transformed how information and products are accessed, making it a powerful tool for businesses.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    85 views18 pages

    Impact of Social Media Services

    Uploaded by

    kadamashishc
    Social media has become one of the biggest shifts since the Industrial Revolution. It allows for highly accessible and scalable publishing that is disseminated through social interaction. Some key trends highlighted in the document include the growth of social media networks like LinkedIn and Facebook, the shift to mobile usage of platforms like Twitter, and the ability of social media to influence customers and brand perceptions through word of mouth recommendations. Social media has transformed how information and products are accessed, making it a powerful tool for businesses.

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    of 18

    SOCIAL MEDIA SERVICES:

    FAD OR BIGGEST SHIFT


    SINCE INDUSTRIAL
    REVOLUTION

    Presented by : Ashish C.
    Kadam
    Where?
    • Hindustan Times, Dated: 1 January, 2010
    st

    • Hindustan Times, Dated: 21 January, 2010


    st

    Why?

    • Study the recent trends, impact of


    social media & benefit from them
    Social Media
    • Social media is media designed to be
    disseminated through social interaction

    • Created using highly accessible and


    scalable publishing techniques

    • LinkedIn first created the first social


    network application, year 2004
    Trend
    • Real updates & critics from writers & customers
    • Micro blogging websites giving tuff competition
    • Online students out performed
    • 1 out of 6 student is enrolled in online curriculum
    • 80% of the companies are using LinkedIn as primary tool to find
    employees
    • Fastest growing segment on Facebook is 55-60 year old females
    • Overtaken porn as #1 activity over the internet
    Years to reach 50 million
    users
    Added 100 million users in less
    than 9 months
    iPod Application downloads
    hit
    1 Billion in 9 months
    Ranking of the country in
    terms of members
    • China
    • India
    • United States
    • facebook
    • Indonesia
    • Brazil
    • Pakistan
    • Bangladesh
    Yet China’s Qzone is larger with
    over 300 million using there
    services
    i a
    M ed
    ia l
    oc
    t o fS
    pa c
    Im
    80% of Twitter usage is on mobile
    devices,
    people update anywhere, any time

    So what ?
    Imagine what that means for
    bad customer experiences?
    • 13 Million articles

    • More accurate than Britannica Encyclopedia

    • 78% non - English


    Rs. 50 earned for every article posted

    We would earn Rs.


    7800

    PER
    HOUR
    Useful
    • What are customer saying about your brand

    In a better way
    • People care for how there social
    graph ranks the product and
    services than
    How Google ranks them
    Advantages
    • Transformation
    • Democratization
    • Attention age
    • Capability to reach
    • Recent
    • Accessibility
    • Permanence
    Word of Mouth

    World of
    Mouth
    Conclusion
    • We no longer search for news, the news find us…

    • We no longer search for products


    and services
    They will find us
    via social media

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