Professional Documents
Culture Documents
06 questions
1 Which is a trade publication used by the female fashion industry?
.
A.
Seventeen
B.
C.
Womans World
D.
Vogue
B.
Huepoint
C.
Pantone, Inc.
D.
Forecasting.
B.
Merchandising.
C.
Producing.
D.
Retailing.
4 Which is known worldwide as a provider of color systems and technology used in the graphic design, printing, publishing,
. textile, and plastics industries?
A.
Color Portfolio
B.
Huepoint
C.
D.
Pantone, Inc.
B.
Huepoint
C.
Promostyl
D.
Trend Union
B.
C.
Popular colors.
D.
7 The owner of Ericas, a small boutique; visits another local boutique to view its
. merchandise selection. This is:
A.
Comparison shopping.
B.
Consumer research.
C.
Fashion forecasting.
D.
Sales research.
8 While shopping in Sears, Andrea is asked her opinion of the merchandise the store
. currently carries and what other merchandise she would like to see the store offer for
sale. Andrea is participating in a/an:
A.
B.
C.
Fashion show.
D.
9 When researching sales records, weak sales indicate fashion trends that are:
.
A.
Developing.
B.
C.
Rising.
D.
Widely accepted.
10 When researching sales, rising sales indicate fashion trends that are:
.
Developing.
A.
Not meeting consumer demand.
B.
Obsolete.
C.
Past their peak.
D.
11. A fashion forecaster would be interested in watching or attending award events such as
the American Music Awards, The Emmys, or The Oscars PRIMARILY to:
A.
B.
C.
D.
B.
Comparison shopping
B.
Consumer research
C.
Sales research
D.
Textile analysis
15 In predicting fashion trends Janae reviews fashion publications, catalogs, and websites.
. This type of marketing research is:
A.
Comparison shopping.
B.
Consumer research.
C.
Fashion shopping.
D.
Sales research.
B.
Labor union.
C.
Retail association.
D.
Trade association.
18 Studying market conditions, consumer lifestyles, current events, and the mood of the
. public are activities of:
A.
Customer profiling.
B.
Market research.
C.
Market segmentation
D.
Test marketing.
A.
Fashion extremes.
B.
Flops.
C.
Knock-off designs.
D.
Seasonal fads.
20 Cultural and religious customs, bad economic conditions, and government regulations
. are factors that:
A.
B.
C.
D.
B.
C.
D.
D. Styles that come into fashion rotate through all five stages.
24 Fashion acceptance or rejection is determined by:
.
A.
Advertisers.
B.
Consumers.
C.
Designers.
D.
Retailers.
Classics.
B.
Designs.
C.
Fads.
D.
Flops.
Classic.
B.
Fad.
C.
Flop.
D.
Trend.
27 At which stage of the fashion cycle is a trend considered dull and boring because the
. market is saturated?
A.
Decline
B.
Introduction
C.
Obsolescence
D.
Rise
28 At which stage of the fashion cycle is a style accepted and worn by the majority of
. consumers?
A. Decline
B. Introduction
C. Peak
D. Rise
29 Celeste typically purchases fashions when the prices are most expensive. In which stage
. of the fashion cycle is she buying?
A.
Introduction
B.
Obsolescence
C.
Peak
D.
Rise
Classics.
B.
Fads.
C.
Knock-offs.
D.
Staples.
31 Jeans, once worn by laborers as a work garment and later adopted by teens as
. streetwear, have now become popular among all ages and income levels. Which fashion
movement theory is illustrated?
A.
Horizontal flow
B.
Trickle-across
C.
Trickle-down
D.
Trickle-up
32 Leather jackets were first popular among lower income groups and then gained
. acceptance from the higher income groups. Which fashion movement theory is
illustrated?
A.
Horizontal flow
B.
Trickle across
C.
Trickle down
D.
Trickle-up
Decline stage
B.
Introduction stage
C.
Obsolescence stage
D.
Rise stage
B.
C.
D.
38 Fashion followers:
.
Are the first to purchase and wear new styles.
A.
B Like fashions that are unique and distinctive.
.
Make most of their clothing purchases during the introduction stage.
C.
Wear a new style only after it is widely accepted.
D.
39 The slang term for big jewelry worn with streetwear is:
.
Big time.
A.
Bling bling.
B.
King bling.
C.
Ring bling.
D.
Kimora Lee Simmons is known for launching:
40
.
A.
Apple Bottom.
B.
Baby Phat.
C.