Hari Haran Presentation on

Management Production &

Planning

Organisation
Structure

Ramakrishna Mandir Road,

P.O. Box no. 17411, Andheri (East),
Mumbai 400 059, India
Phone : 2835 7194 Fax(022) 6691 6377
Home Page : www.doctor-fixit.com

1959 : Pidilite started With

and

1965 : FEVICOL, established as carpenters preferred choice .

1973 : First company in India to start production of violet pigment.
1984 : Consumer Products Division is born. Plans to set up a nation-wide
distribution chain.
1993 : Pidilite makes a maiden public offering of equity shares.
1995 : Plants in Mumbai & Vapi acquire ISO 9001;
plant at Mahad acquires ISO 9002 certification

1997 : Fevicol ranked among the Top 15 Indian brands

(by FE Brandwagon Year Book, 1997)
2000 : "M-Seal", leading brand of epoxy compounds, acquired.

2001 : Dr. Fixit range of Construction Chemicals launched.

2002 : Cannes Awards, considered to be the Oscar of the

advertising world, Fevicol 'Bus' TV commercial wins a Silver in the
category for Household Maintenance Products.
2004 : Pidilite has acquired the Roff' brand of Construction Chemicals
2005 :The Company incorporated a wholly-owned subsidiary in Singapore ,
under the banner "Pidilite International Pte Ltd.", for its international
operations, encompassing the acquisition of overseas companies and
joint ventures.
2006 : Pidilite Establishes its R&D centre in Singapore under the banner
Pidilite Innovation Centre Pte. Ltd.

8.95%

3.8%

15.45%
71.79%

1197
Profit in Millions
887
730
521
373
273

476

480

593

614

M.D, B.O.D,
Chief Executive
Department Head

Foreman, etc
Worker

Top Level Management

Lower
Level

Middle Level

Distributo
r

ISR

ISR (Institutional Sales Representative)

Compa
ny

Distributo
r

{ Purchase a good in
Bulk Quantity }
Shop

Indirect
Relationship

ISR

Site Visit
Contracto
r

TSI - (Territory Sales Incharge)

{ Direct Relationship }

Compa
ny

TSI

Shop
Site Visit
Contracto
r

ISR

Distributor

S.TSI - ( Senior Territory Sales

Incharge)
{ Direct Relationship }

Compa
ny

S.TSI

Shop-inshop
Site Visit
Contracto
r

TSI

Distributor

ASM

- (Area sales Manager)

{ Manager Level start
for the company }

RSM

- (Regional sales
Manager)
RSM(Zone
)

{ RSM work as Zone }

{ one cluster}

RSM

- (Regional sales
Manager)

{ More than One Clusters}

ASM
ASM
RSM

ASM
ASM

RSM

ASM

ASM

ASM

ASM

{ For Example
Eight Clusters}

More than 80 product

More than 92 product