Group 6

•Pallavi Singh – 077 •Kunal Shukla – 110

•Shray Taneja – 089 •Shankar Gupta – 112
•Shivika Bansal – 089 •Nirav Kansariwala –
• 120
 Agenda
• Overview of FMCG Sector
• About Hindustan Unilever
• BCG Matrix
• Ansoff's Matrix
• PLC
• Segmentation, Targeting, Positioning
and Differentiation
•
 FMCG Sector : Overview
• The Indian FMCG sector is the fourth
largest sector in the economy
• It has a market size of US$13.1
billion and predicted to reach US$
33.4 billion in 2015
• Established distribution networks,
intense competition are
characteristics of this sector
• The FMCG sector has registered a
growth rate of 14.5 per cent for the
year 2008-09
 Major Companies
• Hindustan Unilever
• Dabur India
• I T C Ltd
• Marico
• Colgate Palmolive India
• Nestle India
 Composition Of FMCG
Sector

Source: Industry, KRC Research

 About Hindustan Unilever
• Heritage dates back to 1888
• Was formed in 1933 as
• Lever Brothers India Limited
• Earlier known as Hindustan Lever
Limited
• Is a part of the €40 billion Unilever
Group
• Headquartered in Mumbai
• Turnover for 2008-09 is Rs. 20, 239
crores
 About Hindustan Unilever
• Vision
•To earn the love and respect of India, by
making
•a real difference to every Indian

• Mission
•Add Vitality to life and meet everyday
needs for
•nutrition, hygiene, and personal care with

brands
•
75 Year History & Strong
Leadership
 An Unmatched Brand
Mega Portfolio
Brands – More than $ 200 mn each , 52 % FMCG Port
 Segmental Revenue

Source: HUL Annual Report 2008

 HighRelative Market Share
Low

Fair & Lovely, Ponds

Market Growth RateHigh

Close up,
Pepsodent
Surf
Sunsilk, Clinic Excel, Wheel

Red Label, Lipton

Lifebouy, Lux, Dove
Low

Kissan Ketchup,
Kisaan Jam, Knorr Soup
New Market Existing Market Existing products New products
Product Life Cycle

Dec
e
l
th

in
ow
Gr

n t h
t io o w
du
c Gr
r o
I nt
Product Life Cycle

wth
Gro
 Product Life Cycle
Maturity

Dec
lin
e

th
ow
Gr
on
ti
uc
od
tr
In
Lifebuoy
Lux
Fair & Lovely
Axe
What is Good for India
is
Good for HUL