Professional Documents
Culture Documents
Christopher ONeill
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Christopher ONeill
Contents page
1. Quantitative Research (page 3-5)
2. Qualitative research (page 5-6)
3. Methods of research (primary/secondary
research) (page 6-8)
4. Purpose of research (audience) (page 8-9)
5. Purpose of research (market) (page8-9)
6. My research (page 10)
7. Conclusion (page 10)
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Quantitative Research
Quantitative research is about gaining peoples honest
opinions by asking them specific questions in order to gain
hard facts and statistics, its important that the survey has a
large amount of people in order to make sure that the people
are a representable sample of your target market. These
surveys are usually done by businesses or firms that are trying
to improve their product.
Source: http://www.marketingdonut.co.uk/
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www.barb.co.uk
Box office:
www.boxofficemojo.com
Readership circulation figures
This would be a great way to find out what magazine or
newspaper is the most popular, this would be very similar to
box office.
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http://www.washingtonpost.com/
Qualitative research
Qualitative research is whenever you take the figures and
research and try and understand it.
www.rottentomatoes.com
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www.gamespot.com
Methods and sources of research
Primary Research:
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http://www.gopixpic.com/
Secondary Research
This is research that has already been collected as primary
researched by somebody else, it is known as dark research
because it has already been collected.
Examples of Secondary research would be ratings, circulation
figures and journals.
Advantages:
Research already done.
High figures of people taking part that you may be
unable to acquire if you did it yourself.
Disadvantages:
Research may be unreliable.
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www.barb.com
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Advertising placement: This would be the research someone
would do to find an ideal place to put an advertising so its target
audience sees it, this is very important as if you dont place it in the
ideal place its going to have a impact on sales.
Consumer analysis: This would be the study of different groups,
organizations, or people and how they use certain services and
products. This is to try and understand what is the best way to
promote your product to its intended audience.
Audience profiling: This is the economic and social characteristic
of your target audience. Finding out their disposable income, social
status and preferred leisure activities are help in improving the
product for them.
Product Market: Finding out what type of market your product will
be sold by businesses is very useful.
Market research: this will be useful in finding out your
competitors trends, and by leaning those you can get one over
them by countering with something better.
http://aishasalimmediaa2.blogspot.co.uk/
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http://nuclear-news.net/2011/09/16/
My Research
For my social action project we chose 2 people who were heavily
involved with the redevelopment of the building and getting the
Cholmcille heritage centre off the ground.
Grainne McCafferty: Grainne is the Chairperson of the Aras
Cholmcille Trust, she was one of the main people to get the centre
up and running, we have been fortunate to get an interview with her
before her holiday, this interview is important as she as a lot of
insight into the building and the centre.
Questions we asked:
Tell us about yourself, and your interest of the
significance of culture and heritage?
How did the centre develop?
Your involvement with the centre
Can you tell us about the history of the building
Does the centre need more volunteers?
Does the centre need ore promotion?
How was the project funded?
Why is Saint Columba so significant?
What are your hopes and dreams for the future?
There was a few questions added in by the interviewer throughout
the interview
Ivor Doherty: Ivor is a historian and had a good insight into the
building, after we did Grainnes interview we realized it was quite
long, so we decided to only focus on the buildings history for Ivor.
Questions we asked:
What is the history of the building?
What was the building before it became the heritage centre?
Can you tell us about the transition of the building?
What are your hopes for the future?
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Research Evaluation
Research process
The more time that you spend on research, the better the product
that you are working on will turn out. The 3 interviews that I did
required a lot of research so that I would be able to conduct the
most informative interview possible.
To show all my research in a easy and convenient way, I designed
my own weebly page, which shows all of the events that I attended,
all of the research I did for my tutors, and all of the interviews that I
conducted, for my social action project my team designed a website
to show of our edited work and all of our
Biographical Profile
In terms of research this was probably the easiest as I was doing a
video about myself, the paired interview required some thought as
to how I was going to structure the interview, the biographical
profile required a lot of planning as to what I was going to show
about me.
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understood who our target audience were thanks to the research
that we did.
The weakness was that we didnt have the strongest understanding
of the building.
On the next page is a pasted document. It is an example of the
research I did for the interview with Grainne McCafferty.
This task was very useful as the research techniques that I did
research into were very useful for the Cholmcille social action
project because we knew what the people there wanted from us,
this type of research is very important for anyone who wants to
succeed in any business venture.
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For the research into the techniques in the creative media industries
I gave examples of charts and diagrams to back up my research.