RACHELLE COSMIDES

412-327-3980

rachellecosmides@gmail.com

Resourceful, experienced, international marketing professional with diverse on-line

communications, advertising, public relations and conference experience across both service and
product oriented environments.
Demonstrated successes in creating strategic plans and implementing marketing tactics that
contribute to the organizations' profitability. Strengths in building positive interpersonal
relationships at all organizational levels, with both internal and external customers.
ACCOMPLISHMENTS
International experience Brazil, Venezuela, Argentina, Chile, Germany, Canada and Mexico.
Event organization US Womens Golf Open at Oakmont Country Club, Degassing Conference
including spouses program, Latin American Conferences and Events
Management.
Project management Manage and allocate a multi-million dollar corporate communications
budget.
Public relations Crises Management, Press Conferences for aluminum rolling mills for Coors
Brewing.
Thought leadership On-line, print communications, webinar production and organization.
Teaching Adjunct Faculty teaching Business communications at Robert Morris University.
EXPERIENCE
Draeger Medical Systems, Inc. - Marketing and Communications Manager 2010 to Present
Develop, implement and improve communications for safety/medical media in the Americas.
Create and manage messaging for internal/sales/distribution/customer communications.
Project management of vendor activities including
print/design/advertisements/presentations/promotions.
Project manager and primary interface for strategic global marketing communications projects.
Global team member for segment communications including on-line stages and catalog
production.
Manage the Americas media plan and align brand, customer group and product ads.
Ensure corporate identity adherence to brand standards for all materials within all divisions.
Coordinate activities for print, public relations, exhibitions and on-line pages- product
introductions.

Robert Morris University, Moon Township, PA - Adjunct Faculty: Business Communications

2010 to 2012
Teach diverse students the communication processes within a business environment,
emphasizing the integrated nature and important role communications skills play for a
successful life and career.
Using pre-developed plans, my own objectives, resources, ideas and background was
incorporated into the syllabus and course outline.
Study and read business communications topics to stay current with trends and technology to
bring into the classroom for discussion.
Provide personal attention and feedback to all students and assignments submitted.
Draeger Safety, Inc., Pittsburgh, PA - Marketing/Communications Director
1998 to 2009
Member of corporate management team guiding corporate policy and decisions.
Developed a unique, national, growth-based, co-operative distribution program; increased
awareness.
Responsible for leading the evaluation and rebuilding a comprehensive strategic
marketing/advertising public/customer/trade relationships program increasing communications
focus and mediums, to enhance corporate image and customer credibility and to maximize
profits.
Accountable for developing vertical and horizontal marketing programs and resources while
enriching relationships with sales, distribution, end-users and trade associations.
International team member implementing global CRM for promotional mailings/identify industry

224 McCartney Drive, Moon Township, PA 15108

412-327-3980

RACHELLE COSMIDES rachellecosmides@gmail.com

trends.
Implemented a web site for catalog reproduction increasing company product listings, logos and
photos in a variety of industry catalogs and trade magazines.
Implemented promotional item program for sales network and employee staff.
Created promotion concept for service, enhancing cross selling opportunity inside product
packaging.
Developed, edited and created corporate newsletter for print and on-line.
Enhanced tradeshow marketing concepts by lowering exhibit costs and strengthening image.
Liaised with designer and contract copywriters to create new industry specific collateral.
Cultivated employee participation with associated trade and local media.
Developed and handle all media relations including screening employee interviews.
Kvaerner Metals, Pittsburgh, PA - Marketing Manager
1989 to 1998
Leadership
Responsible for the coordination of a cohesive communications program for six separate
industrial divisions, saving the company over $400,000.00 in the first two years.
Directed the development and launch of a corporate wide, international publicity committee to
distribute corporate advertising and exhibition costs, in addition to creating international graphic
standards for presentations, advertising and brochures.
Advertising
Developed creative advertising campaign with/without agency for local and international
audiences.
Wrote interesting ad copy, determined media selection, executed media placement.
Developed and implemented corporate website and on-line advertising.
Developed strategic marketing plan for product/service divisions, including task budgeting of
communication initiatives.
Created the advertising department including defining the functions, acquiring capital
equipment, and staff hiring and training.
Public Relations
Interacted with company president while acting as corporate spokesperson.
Organized press conferences including speech writing for president during special events.
Wrote/edited and placed by-line articles for trade publications and company newsletter.
Wrote copy for brochures, direct mail pieces, video scripts and advertisements.
Successfully handled crisis communications in concert with legal counsel.
Directed local community relations programs.
Conferences/Seminars/Exhibitions
Managed all aspects of exhibition design, purchase and production internationally.
Implemented corporate positioning of technical and creative concepts in exhibit design.
Conducted exhibit staff training programs.
Acted as international corporate meeting planner.
Managed technical product seminars for over 300 participants.
Designed sales symposiums in combination with special events planning.
National Draeger, Inc., Pittsburgh, PA - Advertising Manager
1982 to 1989
Wrote, edited and designed four technical product newsletters targeting industrial safety endusers.
Supervised a staff of seven including PR, sales leads, telemarketing, secretarial, employee
promotion programs and literature fulfillment.
Approved all artwork and projects including brochures, exhibitions, newsletters, billboard ads.
Accountable for all media placement, creative development and lead follow-up programs.
Organized photography, exhibitions, public relations, telemarketing and promotional activities.
EDUCATION AND PROFESSIONAL DEVELOPMENT
Master of Arts in Communications, Duquesne University, Pittsburgh, PA
1987
Bachelor of Arts in Advertising & German Literature, Penn State University, University Park, PA
1982

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412-327-3980

RACHELLE COSMIDES rachellecosmides@gmail.com

Certificate of German as a Foreign Language, Christian Albrechts University, West Germany

1982
"Time & Task Management for Busy People" - Skillpath - managing multiple priorities
2014
"Presentation Skills" - Skillpath - preparation to motivate and persuade
2014
German Business Culture Workshop - Melissa Lawson, Author "No Such Thing as Small Talk"
2014
"Project Management Fundamentals" - International Institute for Learning, Inc. - on time/budget
2014
COMPUTER PROFICIENCIES
Proficient with Macintosh and PC's/Windows environments
Indesign, Quark, Illustrator, Photoshop, Power Point, Word, Excel, Lotus Notes, Outlook, SharePoint,
Lync
MEMBERSHIPS AND AFFILIATIONS
FORCE Families Organized to Represent the Coal Economy, NMA - National Mining Association
NSC National Safety Council, AIHA-American Industrial Hygiene Association

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