Design Photography

By: Donovan Iglesias

Design Principles
Design Principles describe
fundamental ideas about the practice
of good visual design.

Layout Principles
suggest how a designer can best
arrange the various elements of a
page layout in connection to the
overall design and to each other.

Perspective
The art of drawing solid objects on a
two-dimensional surface.

Background
The part of a painted or carved
surface against which represented
objects and forms.

Light
A form of visual art where main
medium of expression is light.

Shades
the comparative darkness caused by
the interception or screening of rays
of light from an object, place, or
area.

Shadow
A dark area or shape made by an
object blocking rays of light.

Scale
Scale refers to the size of an object
(a whole) in relationship to another
object (another whole). In art the size
relationship between an object and
the human body is significant

Focal Point
A focal point is the element in a
painting that pulls in the viewer's
eye, that is the center of attention or
the main subject.

Depth
a dimension taken through an object
or body of material, usually
downward from an upper surface,
horizontally inward from an outer
surface, or from top to bottom of
something regarded as one of
several layers.

Proportion
Proportion refers to the relative size
of parts of a whole (elements within
an object).

Balance
in art refers to the sense of
distribution of perceived visual
weights that offset one another.

Variety
is a principle of design that refers to
a way of combining visual elements
to achieve intricate and complex
relationships. It is a technique used
by artists who wish to increase the
visual interest of their work.

Emphasis
as an area or object within the
artwork that draws attention and
becomes a focal point.

Harmony
When successfully combined with the
elements of art they aid in creating
an aesthetically pleasing or
interesting work of art.

Symmetry
the correspondence in size, form, and
arrangement of parts on opposite
sides of a plane, line, or point;
regularity of form or arrangement in
terms of like, reciprocal, or
corresponding parts.

Unity
the state or fact of being united or
combined into one, as of the parts of
a whole; unification.

Repetition in Type
Repetition refers to one object or
shape repeated; pattern is a
combination of elements or shapes
repeated in a recurring and regular
arrangement; rhythm--is a
combination of elements repeated,
but with variations.

Color
Color is the element of art that is
produced when light, striking an
object, is reflected back to the eye.
There are three properties to color.
The first is hue, which simply means
the name we give to a color (red,
yellow, blue, green, etc.).

Size
the spatial dimensions, proportions,
magnitude, or bulk of anything

Line Thickness
Line in drawing refers to a type of
mark that contains both a direction
and a length. Line is an art element.
There are numerous varieties of
possible lines, including curved, bent,
thick, wide, broken, vertical,
horizontal, burred, or freehand.

Shape
The visual components of color, form,
line, shape, space, texture, and
value.

Space
An element of art defined by a point
moving in space. Line. may be two-or
three-dimensional, descriptive,
implied, or abstract.

Foreground
the ground or parts situated, or
represented as situated, in the front;
the portion of a scene nearest to the
viewer (opposed to background ).

Middle Distance
part of a painting, esp. a landscape
between the foreground and far
distance Also called: middle ground.

Background Image
the part of an image represented as
being at maximum distance from the
frontal plane.

Typography
The art and technique of printing
with movable type.

Color Theory
color theory is a body of practical
guidance to color mixing and the
visual effects of a specific color
combination.

Color Wheel
The typical artists' paint or pigment
color wheel includes the blue, red,
and yellow primary colors. The
corresponding secondary colors are
green, orange, and violet or purple.
The tertiary colors are redorange,
redviolet, yelloworange, yellow
green, blueviolet and bluegreen.

Primary Colors
The emission spectra of the three
phosphors that define the additive
primary colors of a CRT color video
display.

Secondary Colors
A color produced by mixing two
additive primary colors in equal
proportions. The secondary colors
are cyan (a mixture of blue and
green), magenta (a mixture of blue
and red), and yellow (a mixture of
green and red).

Tertiary Colors
are the resulting color formed when
an equal amount of a primary and a
secondary color are mixed.