STEVEN D. ROE, SR.

Cel. 937-360-1987

sroe001@gmail.com

Targeting management & consulting opportunities

DIGITAL MARKETING MANAGER

Leading Marketing Campaigns from Strategy through Tactical Execution to Winning Results

Creative and insightful marketing professional with 10 years progressive experience across a broad range of
marketing functions, including successful marketing campaign development and successful project
management. An adept strategist with a comprehensive understanding of how to create, manage, and optimize
digital customer experiences across multiple channels, including web, mobile apps, digital forms, and social
communities.
An inspirational leader and skilled team builder, who understands internet marketing toolsets, trend dynamics,
and marketing models that can be utilized to elevate an organizations integrated marketing and demand
generation campaigns across multiple marketing channels, as well as drive website traffic, sales and ROI.
Masters in Business Management (MA).

CORE COMPETENCIES
Strategic Planning
Team Development & Leadership
Executive Negotiations & Presentations
Project Management
Relationship Management
Content Marketing
Inbound Marketing
Email Marketing

SEM/PPC & SEO Analytics & Optimization

Video Production, Distribution & Delivery
Sales & Market Growth Strategies
Web Forecasting & Analytics
Lead Generation Management
Reputation Management
Keyword Marketing
Mobile Marketing

PROFESSIONAL EXPERIENCE
The Jael Group
Marketing Management Consultant 1/08 - Present
Directed all marketing campaign and program development activities to assure design,
implementation, and results analysis objectives were met. Challenged to develop top-tier digital
marketing team to target Fortune 1000 corporations.

Planned, developed and executed end-to-end marketing campaigns and made the necessary
revisions as applicable to meet varying needs and requirements.
Monitored and analyzed campaign and marketing results; delivered written and oral reports
outlining the results utilizing demand creation-related metrics
Managed and scheduled the use of internal and external resources involving cross-functional
service areas and identified other resources needed and assigns individual responsibilities.

Developed and managed a monitoring system to oversee the day-to-day operations of marketing
projects and campaigns to assure timeliness, comprehensiveness, quality and budgetary
requirements are met
Developed and instituted electronic tracking systems to minimize exposure and risk for programs
and campaigns
Established policies and procedures for resolving and/or escalating issues in order to deliver and
effective and timely response.
Managed campaign tactics/projects implementation to assure timely execution and within the
established budget constraints.

KEY CONTRIBUTIONS

Developed a master list identifying the key manufacturers in the marketplace and a comprehensive
system to establish/maintain relationships in an effort to generate new business and foster repeat
business
Planned and executed multiple marketing campaigns that included creative design and electronic
dissemination to more than 15,000 manufacturers
Selected and Implemented marketing automation platform currently used to enhance customer
experience and increase customer touches and interactions

Lastar, Inc.
Field Sales Manager 1/06 11/08
Targeted original equipment manufacturers (OEMs) and sold them custom cabling solutions. Worked closely
with cross-functional service teams to assure quality control, budgeting constraints, and customer satisfaction
goals were met or exceeded.

Implemented and managed the successful reestablishment of a new OEM program, that led to an
increase in market exposure by more than 75 percent
Developed and executed a long-term strategy for identifying potential acquisition candidates for
business growth
Researched and analyzed changes in market share on a monthly basis enabling management to
more clearly identify competitive moves in the industry

Jones & Roe Management Group 12/01-1/06

Business Manager
Sold and delivered marketing consulting services to Fortune 1000 companies including traditional and digital
marketing.

Advised business customers on individual basis and in teams, recommending the best structure to
organize their operations to establish their specific kind of business to be able to effectively accomplish
a variety of functions efficiently.
Performed in-depth analysis of the economic conditions and levels of internal budgetary constraints
before issuing findings and recommendations.
Worked directly with individual clients facilitating their needs assessment, goals achievement and
formulating a development plan to increase their competency and implementation of professional
management skills.

Education

Masters in Management - Antioch University Midwest, Yellow Springs, OH

Bachelor of Science - Central State University, Wilberforce, OH

Technical Skills

Proficient in Adobe Experience Manager, MS Project, Basecamp, MS Excel, MS Access,

Salesforce.com, MindManager, Marketo, HootSuite, HTML, CSS, WordPress, CS5