F E B R UA RY 2 015

Marketing the
Mercedes way
Ola Kllenius of Daimler discusses the
high-tech and high-touch marketing of
an iconic brand.

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Ola Kllenius is a member of the Board of Management of Daimler,

responsible for marketing and sales. This interview was conducted by
Jesko Perrey, a director in McKinseys Dsseldorf office.

Copyright 2015 McKinsey & Company.

All rights reserved.