Professional Documents
Culture Documents
Communication Plan
Reginald Titus
University of Phoenix
Facilitating Change
AET/560
Charity Jennings
February 23, 2015
Communication Plan
Organizations go through changes quite often, whether financial, management, employee
or a combination of all three. Change leaders are often faced with employee misinformation,
because management has not completely informed the workers about change management
transitions. Persuading employees to move in a direction as a team is difficult when rumors about
the change is exaggerated in a negative manner. A good communication plan should be a
prerequisite to any major change implementation to minimize the effects of negative rumors, and
to gain support for the change (Cawsey, Deszca, & Ingols, 2012, ).
Launching the plan:
Change agents and upper management have had numerous meeting concerning an
organizational change. Middle management, first line management and craft employees (nonmanagement), were not informed about the change during the early stages. The reasoning for the
plan is to make everyone aware of the change, allow employees to understand the change, and
how it affects them, communicate how job changes will occur and explain the strategies used,
and finally keep employees informed on the progresses of the change (Cawsey, Deszca, &
Ingols, 2012, ).
The communication plan takes shape in four different phases:
Preapproval Phase
o Plan to market idea to upper management
Midstream Phase
o Inform employees on progress, obtain feedback, clarify any
misunderstandings
The use of electronic mail, video conferences, company intranet change website and
blogs, are the technologies used as an aid to accomplish the communication plan tasks. Testing
the effectiveness and the impact of managements response to the organizational change requires
an underlying strategy.
COMMUNICATION PLAN
COMMUNICATION PLAN
than giving false information. The communication plan easies the stress of upper, middle, and
first line management, on the difficult issues. That issues concerns the announcement of,
organizational change.
References:
Cawsey, T. F., Deszca, G., & Ingols, C. (2012). Organizational Change. Retrieved from
The University of Phoenix eBook Collection database..
Connelly, M. (2015). Frustrated By Resistance To Change?. Retrieved from
http://www.change-management-coach.com/resistance-to-change.html
Presentation URL
http://prezi.com/dkzikxnzm3r7/?
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