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  • Evaluating Surya Tutoring's competition and growth strategy in India

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    Mukul Attri
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    Surya Tutoring faced competition from other tutoring institutes, private schools, individual teachers, and indirect competition from standardized testing. Internally, Surya faced competition from their own teachers who could replicate the business model. Going forward, Surya expected increased competition from new entrants due to low barriers to entry in the lucrative tutoring industry. To pre-empt future competition, Surya planned to expand to major cities, offer stock options to faculty, invest in technology, and strengthen management and hierarchy. However, competition would remain high due to low barriers to entry in the industry according to Porter's Five Forces model.

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    Competiton scenario for Surya Tutoring case

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    MFS Surya Tutoring

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    Surya Tutoring faced competition from other tutoring institutes, private schools, individual teachers, and indirect competition from standardized testing. Internally, Surya faced competition from their own teachers who could replicate the business model. Going forward, Surya expected increased competition from new entrants due to low barriers to entry in the lucrative tutoring industry. To pre-empt future competition, Surya planned to expand to major cities, offer stock options to faculty, invest in technology, and strengthen management and hierarchy. However, competition would remain high due to low barriers to entry in the industry according to Porter's Five Forces model.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    85 views5 pages

    Evaluating Surya Tutoring's competition and growth strategy in India

    Uploaded by

    Mukul Attri
    Surya Tutoring faced competition from other tutoring institutes, private schools, individual teachers, and indirect competition from standardized testing. Internally, Surya faced competition from their own teachers who could replicate the business model. Going forward, Surya expected increased competition from new entrants due to low barriers to entry in the lucrative tutoring industry. To pre-empt future competition, Surya planned to expand to major cities, offer stock options to faculty, invest in technology, and strengthen management and hierarchy. However, competition would remain high due to low barriers to entry in the industry according to Porter's Five Forces model.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 5

    Surya Tutoring:

    Evaluating a growth
    equity deal in India
    Question:
    What competition was Surya facing, both at the
    time and going forward? Could it pre-empt
    future entry?

    Group 4

    Competition (During)
    External

    Other Institutes (Bansal, Resonance, Career Point, Mahesh Tutorials)


    Private / Boarding Schools
    Individual Teacher
    Indirect Competition
    40% CBSE weightage

    Internal
    Teachers of Surya Institute
    70 / 280 IITians
    Ability to replicate business model of Surya

    Competition (Going Forward)


    Self
    Low barriers to entry
    Increased threat of new competitors (direct)
    Indirect Competitors (SATs, EILTs)
    Lucrative Industry

    1,50,000 aspirants (and growing)


    Technology
    Teleconferencing
    Remote Video Classes
    Equity broker and financial services groups

    Pre-empting future entry


    Expansion into major cities (Mumbai, Delhi, Bengaluru,
    Chennai)
    Stock Options to faculty
    Technology
    Management/Hierarchy

    Pre-empting future entry


    Besides their efforts, they
    will not be able to thwart
    competition fully as all 5
    forces (Porters) are low.
    Hence, the industry is
    very competitive.

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