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architecture
of visual language
He proposes postfunctionalism:
fragmentation of
typical forms into
signs
This would, according to
Eisenman, constitute the
actual modernist project
Decorated shed preferred over the Duck (Learning from Las Vegas)
The distinction between the semantic and the syntactic aspects of language is made
to show that architecture might work primarily in the former realm
Robert Venturi, Michael Graves, Robert Stern and Charles Moore are shown to be
postmodern architects in whose work the semantic aspect is prominent
Unlike Agrest and Gandelsonas, Broadbent insists that ultimately the social
contract is missing in architecture (as opposed to language)
Apart from the linguistic and communication theories, Broadbent also tackles
behavioural and environmental psychology
But rather than just being read visually, architecture should be (and inevitably is)
approached with all the senses