Commencement speech from J K Rowling

The goal is to influence peoples thoughts and

behaviour.

 Use of the personal pronouns I and You

This techniques can give a warm, sympathetic tone to the advice.

Strong statements of opinion
State opinions very strongly as if they were accepted facts. This
technique gives the views force and conviction
Varied sentence length
Short sentences surrounded by longer sentences to emphasise
the views expressed within them.
Use of questions
This allows to draw in the reader or get more information to
continue with the advice.
Imperative verbs
Adds to the praticality of the situation
Discourse Markers
Firstly, In addition, however, therefore, on the other hand, In
contrast

Eg: How to live your life

What not to do
Set up a business
Never to marry
Always tell the truth

You can be funny, serious, emotive (any tone

you wish)
Be creative with your advice and ensure that
you have included all the techniques

Now annotate your own piece for techniques