CHAPTER 14 SPEECHES TO PERSUADE MF?Learning Objectives Chapter Outline fter completing this chapter, you will be able to do the following. * Recognize the specific features of the persua- sive speech. * Apply what you have learned about effective persuasive speaking to both your dealings with others and your own life. * Analyze the type of audience to whom you are speaking. * Adapt your persuasive approach to match the makeup of your audience. * Understand and implement logical, emotional, and personal appeals. Speech Vocabulary Fetewns are the main sections in this chapter. @ What Is Persuasive Speaking? @ Analyzing Your Audience © Appealing to Your Audience Academic Vocabulary | n this chapter, you will learn the mean- Js of the speech terms listed below. persuasive speaking proof supportive audience pathos uncommitted ethos audience joodwill unbiased integrity indifferent audience reputation captive audience sincerity opposed audience competency compromise credentials disclaimer composure logos Exnnsrs your academic vocabulary will help you become a more effective communicator. Listed below are some words appearing in this chapter that you should make part of your vocabulary. palatable assert instinctively analytical HAPTER I4 Speeches to Persuade (355