7520 Hiawatha,

Bloomington, MN, 00000

April 23, 2013
Mr. Jason McClough
Vice President of Marketing
Northway Management Guild, Inc.
601 Arch,
Minneapolis, MN, 00000
Subject: Design Ideas
Dear Mr. McClough,
My name is Suresh Jes Deepak, and I have been given the honor of being your new
account representative. I am writing you this letter to explain the designs my firm
drafted for your company. After taking many variables into consideration, these are the
concepts we believe would symbolize Northway Management Guild well.
Enclosed in this letter are the designs for the logo. Each logo designed focuses on three
key factors: progressiveness, your northern location and the growth of your company. We
look forward to your reaction to these designs so that our teams can work together to
create a successful logo for Northway Management Guild, Inc.
Logo One displays a general idea of your firm. The arrow pointing North gives customers
an image of your companys location and the direction you want to head. Logo two has
the same idea, but in addition to the arrow; its design provides a friendly image from the
color combinations. The reason why these 2 designs are effective is because they give
customers a sense of the direction theyll be taken in.
Logo three, takes a more environmental approach. With the pine trees gives the
customers an idea about the location since they are indigenous to that region. Also, the
logo helps Northway exploit the more environmentally friendly consumer market.
Logo four displays a star that appears to be taking off, this is effective because it shows,
excellence, accomplishment and sophistication. Logo five has a similar design except
that it allows for both approaches; bold abbreviations and full name presented with a star
taking off.
Furthermore, we will be extremely delighted to work with you in combining one logo
feature with another.
Please review the designs and feel free to give us your feedback. We will contact you at
the beginning of next week to set up an appointment where we can review your thoughts
about the logos and proceed from there. If you have any questions, please call me at the
attached number or contact me via email. It would be a pleasure to discuss this material
with you.
Sincerely,
Suresh Jes Deepak
Account Representative,

Adler Marketing Firm,

deepak.jes.suresh@gmail.com
312-532-4430