IBM Software

Business Analytics

IBM SPSS Statistics 20

IBM SPSS Statistics

Editions
Get the analytical power you need
for better decision-making

Why use SPSS Statistics?

SPSS Statistics is the worlds leading
statistical software. It enables you
to more quickly dig deeper into your data,
making it a much more effective tool than
spreadsheets, databases or standard
multi-dimensional tools for analysts.
SPSS Statistics excels at making sense
of complex patterns and associations
enabling end users to draw conclusions
and make predictions. And its fast
handling tasks like data manipulation
and statistical procedures in a third the
time of many non-statistical programs.

IBM SPSS Statistics leverages a powerful set of statistical capabilities,

enabling your organization to make the most of the valuable information
your data provides. By digging deeper into your data, you can discover
information to improve decision-making ultimately expanding markets,
improving research outcomes, ensuring regulatory compliance, managing
risk and maximizing ROI to name a few.
SPSS Statistics features robust and sophisticated functionality and
procedures that address the entire analysis lifecycle:

It includes procedures to account for missing data that otherwise could

negatively impact the validity of your results
It supports all common data sources used by enterprise organizations
Statistical functions and procedures are kept apart from the data,
reducing the risk of errors
Open technologies allow for the use of external programming
languages, so you can add or customize additional functionalities
Various modular offerings support different types of analyses

SPSS Statistics comes in three editions to meet all the analysis

requirements of your organization:

IBM SPSS Statistics Standard Essential analytical tools for the most
common projects
IBM SPSS Statistics Professional A comprehensive set of features
and tools to address the challenges of the entire analytic lifecycle
IBM SPSS Statistics Premium Designed for enterprise businesses
with extensive needs across all advanced analytics efforts

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Business Analytics

IBM SPSS Statistics 20

Nonlinear models
You can also apply more sophisticated models to your data
using a wide range of nonlinear regression models, using these
procedures:

SPSS Statistics Standard edition capabilities:

Linear models

Nonlinear models

Custom tables

IBM SPSS Statistics Standard

Whether you are a statistician or other analytics professional or

have to analyze data as part of your business responsibilities,
SPSS Statistics Standard offers the essential statistical procedures
you need to increase the reliability of your analysis, so you
reach more dependable conclusions. If you need an analytical
package that combines the most common statistical procedures
and functions that most analysts use on a day-to-day basis,
choose SPSS Statistics Standard.

Multinomial logistic regression (MLR) Predict categorical

outcomes with more than two categories
Binary logistic regression Easily classify your data into
two groups
Nonlinear regression (NLR) and constrained nonlinear
regression (CNLR) Estimate parameters of nonlinear
models
Probit analysis Evaluate the value of stimuli using a logit
or probit transformation of the proportion responding

Customized tables
SPSS Statistics Standard enables you to quickly slice and dice
your data. Then you can create customized tables to help you
better understand your data and easily report your results.

Cover the essentials with our complement of core

analytical capabilities
SPSS Statistics Standard is used in a number of fields to address
fundamental business and research questions. With SPSS
Statistics Standard, you can get a quick look at your data,
formulate hypotheses for additional testing and then carry out
a number of procedures to help clarify relationships between
variables, create clusters, identify trends and make predictions.

The SPSS Statistics Professional edition

capabilities:

Linear models

Nonlinear models

Key capabilities include:

Custom tables

Linear models

Data preparation

Missing values and data validity

Decision trees

Forecasting

SPSS Statistics Standard features a variety of regression and

advanced statistical procedures designed to fit the inherent
characteristics of data describing complex relationships,
including:

General linear models (GLM)

Generalized linear mixed models (GLMM)
Hierarchical linear models (HLM)
Generalized linear models (GENLIN)
Generalized estimating equations (GEE)

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IBM SPSS Statistics 20

IBM SPSS Statistics Professional

Data preparation

Like SPSS Statistics Standard, SPSS Statistics Professional

includes advanced statistical procedures to ensure the accuracy
of your analyses and table features to help you better
understand your data and easily report results. But SPSS
Statistics Professional goes much further helping you with
issues of data quality and data complexity, with automation and
forecasting capabilities to name a few.

SPSS Statistics Professional helps you streamline the data

preparation stage of the analytical process saving time and
ensuring greater accuracy. Perform data checks based on each
variables measure level, quickly find multivariate outliers by
searching for unusual cases based upon deviations from similar
cases and preprocess data prior to model building with an
optimal binning procedure.

Tools to address the challenges of the entire analytic

lifecycle

Missing values and data validity

SPSS Statistics Professional includes critical tools for
addressing data validity and missing values:

If you routinely perform many types of in-depth and nonstandard analyses and need to save time by automating data
preparation tasks, SPSS Statistics Professional would be a good
fit. SPSS Statistics Professional helps both professional analysts
and business users easily accomplish tasks at every phase of the
analytical process. Fully integrated SPSS Statistics capabilities
enable you to step seamlessly from one task to the next.

SPSS Statistics Professional includes these capabilities:

Linear models Make your analysis more accurate and reach

more dependable conclusions to drive decision-making
Nonlinear models Have the ability to apply more
sophisticated models to your data
Customized tables Quickly slice and dice your data for easy
analysis and reporting
Data preparation Save time and improve the accuracy of
your analysis
Missing values and data validity Use a scientific approach
to handling missing data
Decision trees Better identify groups, discover relationships
between groups and predict future events
Forecasting Analyze time-series data to support decisionmaking

Uncover missing data patterns by examining data from

several different angles, using one of six diagnostic tests, and
quickly generate a report highlighting serious missing data
problems
Use the multiple imputation procedure to replace missing
data values to better understand patterns of missingness in
your dataset and enable you to replace missing values with
scientific estimates

Categorical and numerical data

Obtain clear insight into complex categorical and numeric data,
as well as high-dimensional data. SPSS Statistics Professional
includes procedures to visually interpret datasets and see how
rows and columns relate in large tables of scores, counts,
ratings, rankings or similarities. It includes a variety of
advanced statistical operations on categorical data to turn
qualitative variable into quantitative ones. You can also use
perceptual maps and biplots to graphically display underlying
relationships using dimension reduction techniques to clarify
complex relationships in your data for better decision-making.

For a discussion of linear models, nonlinear models and customized tables,

see page 2.

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IBM SPSS Statistics 20

Decision trees

Be ready for any analytical project throughout your

enterprise

Create classification and decision trees to help you better

identify groups, discover relationships between groups and
predict future events. Decision trees present categorical results
in an intuitive manner, allowing you to explore results and
visually determine how your model flows, and then clearly
explain categorical results to non-technical audiences. You can
also find specific subgroups and relationships that you might
not uncover using more traditional statistics.

SPSS Statistics Premium includes all the feature functionalities

of the SPSS Standard and SPSS Professional editions and
much more. It adds advanced analytical techniques such as
structural equation modeling (SEM), in-depth sampling
assessment and testing, as well as procedures specifically geared
for direct marketing. If you want to be prepared to perform any
type of analysis with the most sophisticated procedures
available, SPSS Statistics Premium is the right choice.

Forecasting
Predict trends and develop forecasts quickly and easily with
advanced statistical techniques to work with time-series data.
Regardless of your level of experience, you can analyze
historical data, predict trends faster and deliver information in
ways that your organizations decision makers can understand
and use.

The SPSS Statistics Premium edition capabilities:

Key features enable you to:

Save models (e.g., XML) to a central file so that forecasts can

be updated when data changes, without having to re-set
parameters or re-estimate the model
Write scripts so that models can be updated with new data
automatically

IBM SPSS Statistics Premium

No matter the focus of your analysis, IBM SPSS Statistics
Premium will significantly improve productivity and help
achieve superior results for specific projects and business goals.

Linear models

Nonlinear models

Custom tables

Data preparation

Missing values and data validity

Categorical and numeric data

Decision trees

Forecasting

Structural equation modeling

Bootstrapping

Advanced sampling assessment and testing

Direct marketing and product decision-making procedures

High-end charts and graphs

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IBM SPSS Statistics 20

Bootstrapping

SPSS Statistics Premium includes these features and

functionality:

Bootstrapping provides an efficient way to ensure that your

models are stable and reliable. It estimates the sampling
distribution of an estimator by re-sampling with replacement
from the original sample. With bootstrapping, you can reliably
estimate the standard errors and confidence intervals of a
population parameter, including the mean, median, proportion,
odds ratio, correlation coefficient, regression coefficient and
numerous others.

Linear models Make your analysis more accurate and reach

more dependable conclusions to drive decision-making
Nonlinear models Have the ability to apply more
sophisticated models to your data
Customized tables Quickly slice and dice your data for easy
analysis and reporting
Data preparation Save time and improve the accuracy of
your analysis
Missing values and data validity Use a scientific approach to
handling missing data
Decision trees Better identify groups, discover relationships
between groups and predict future events
Forecasting Analyze time-series data to support decisionmaking
Structural equation modeling Gain additional insight into
causal models
Bootstrapping Ensure your models are stable and reliable
Advanced sampling assessment and testing Find the right
sample size and determine the exact test for small samples
Direct marketing and product decision-making procedures
Quickly perform RFM analysis and better understand
consumer preferences
High-end charts and graphs Gain new ways to portray and
communicate analytics to others

Who uses SPSS Statistics?

Businesses use it for

Sales and marketing forecasting and budgeting

Database and direct marketing

Product attribute testing

Higher Education uses it for

Enrollment management

Alumni development

Research

School districts use it for

For a discussion of linear models, nonlinear models and custom tables, see
page 2. For a discussion of data preparation, missing values and data
validity, categorical and numeric data, decision trees and forecasting, see
pages 3-4.

Student assessment

Program assessment

Planning and budgeting

Government agencies use it for

Structural equation modeling

Structural equation modeling (SEM) can help you gain
additional insight into causal models and explore the
interaction effects and pathways between variables. SEM
lets you more rigorously test whether your data supports
your hypothesis. You create more precise models than if you
used standard multivariate statistics or multiple regression
models alone.

Fighting crime and protecting public safety

Promoting public health

Fighting fraud, waste and abuse

Human capital management

Medical facilities use it for

Evidence-based medicine

Treatment outcome analysisr

Behavioral and biomedical research

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Business Analytics

IBM SPSS Statistics 20

Planners and forecasters can plan and implement more

successful strategies analyzing time series data efficiently
and accurately.

Advanced sampling assessment and testing

Find the right sample size for your research in minutes and
test the possible results before you begin your study. Compare
the effects of different study parameters and determine the
exact test needed to more accurately work with small samples
and analyze rare occurrences in large databases.

Direct marketing and product decision-making

procedures

Quickly perform various kinds of analyses, including recency,

frequency and monetary value (RFM) analysis, cluster analysis
and prospect profiling. Increase your understanding of
consumer preferences to more effectively design, price and
market successful products maximizing campaign
effectiveness and return on investment.

Survey researchers have the tools to learn more about survey

data, faster and more accurately.

High-end charts and graphs

Develop and create new visualizations from basic, simple

charts to advanced, highly compelling graphics that enable
new ways to portray and communicate analytics to others.

Capabilities for deep dive analyses no matter

your focus

Data analysts have the statistical and analytical capabilities to

maximize productivity at every point of the analytic process.

Go further than simple row-and-column math and

summaries
Find patterns and associations
Present results as decision trees or crosstab tables
Create custom tabular reports for a variety of audiences
including those without a statistical background

In program evaluation, needs assessment, process analysis,

impact analysis and cost/benefit analysis involve the analysis
of diverse and quantitative datasets that can obscure the
effectiveness of programs. SPSS Statistics Premium gives
researchers and analytic professionals the tools for the many
phases of program evaluation.

SPSS Statistics Premium helps data analysts, planners,

forecasters, survey researchers, program evaluators and
database markets among others to easily accomplish tasks at
every phase of the analytical process. No matter what type of
analysis you do, youll have a broad array of fully integrated
Statistics capabilities for specialized analytical tasks across your
enterprise.

Support data-driven decision-making with sophisticated

analytics
Easily identify the right sample size
Make better predictions using powerful regression
procedures
Build expert time-series forecasts in a flash

Quickly detect anomalies and identify unusual cases that tend

to skew overall results
Address dirty data, and complete datasets by replacing
missing values with imputed estimates
Accurately model linear and non-linear relationships with
and without categorical data
Test and ensure analytical procedures by quickly estimating
the sampling distribution of an estimator
Discover if random effects introduce correlations
Summarize and clearly communicate your findings

Easily access, manipulate and analyze a multitude of data

types, including numerical and categorical
Capture a more accurate understanding of data when
working with large-scale surveys
Employ specialized statistical techniques to account for the
errors associated with sampling and sample design
Accurately model linear and non-linear relationships with or
without categorical data
Discover if random effects introduce correlations within
program data
Quickly summarize research and report findings with
frequencies, crosstabs, and other descriptive statistics

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IBM SPSS Statistics 20

About IBM Business Analytics

Database marketers have many responsibilities. Maximizing

marketing programs and campaigns for efficiency and impact,
understanding prospects and customers and removing unique
cases to produce statistically significant response rates the list
is extensive. SPSS Statistics Premium lightens the load for the
database marketer, as well as that of the supporting analysts.

IBM Business Analytics software delivers actionable insights

decision-makers need to achieve better business performance.
IBM offers a comprehensive, unified portfolio of business
intelligence, predictive and advanced analytics, financial
performance and strategy management, governance, risk and
compliance and analytic applications.

Streamline the process of validating sales and marketing data

before analyzing it
Classify prospects and customers based on identifying
characteristics, including RFM analysis
Test the results of existing campaigns against new campaigns
and analyze control package tests
Detect anomalies and identify unusual cases and responses
that can skew overall results
Create responder profiles and generate propensity to
purchase scores
Model relationships that likely contains categorical data
Summarize findings with frequencies, crosstabs and other
descriptive statistics

With IBM software, companies can spot trends, patterns and

anomalies, compare what if scenarios, predict potential
threats and opportunities, identify and manage key business
risks and plan, budget and forecast resources. With these deep
analytic capabilities our customers around the world can better
understand, anticipate and shape business outcomes.

For more information

For further information or to reach a representative please visit
ibm.com/analytics.

Request a call
To request a call or to ask a question, go to ibm.com/
business-analytics/contactus. An IBM representative will
respond to your enquiry within two business days.

 Copyright IBM Corporation 2011

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Produced in the United States of America
June 2011
All Rights Reserved
IBM, the IBM logo, ibm.com, and SPSS are trademarks or registered trademarks of
International Business Machines Corp., registered in many jurisdictions worldwide.
Other product and service names might be trademarks of IBM or other companies.
A current list of IBM trademarks is available on the Web at Copyright and trademark
information at www.ibm.com/legal/copytrade.shtml.
SPSS is a trademark of SPSS, Inc., an IBM Company, registered in many
jurisdictions worldwide.
Other company, product or service names may be trademarks or service marks
of others.
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