Project

in
Marketing 1
(SWOT Analysis)

Submitted by:
Vanessa P. Halili
BSA-III-Obedience

Submitted to:
Mrs F.R. Balajadia
(Professor)

Jollibee Corporation

Strengths, Weaknesses, Opportunities and Threats

(SWOT Analysis)

Strengths:

Quickest serving time among other food industry

Cost Saving / Systematic Food Preparation
Option to Deliver Food to Houses, Offices, and Other Establishments
Wide-Range of Food Options/Choices
Customization of Meal Servings Tailor-Fit to Consumers Appetite
Positions in Strategic Location in Populated Areas
Flexibility on Preparing Food Time

Weaknesses:

Product Development for New Offering Takes Too Long / Does Not Change Products
Often
Known to Serve Unhealthy Meals
Limited Menu Offered to Consumers
High Employee Turnover (Operation)

Opportunities:

Growing Philippines Economy per Capital

Continuous Products and Service Expansion
Adaptation on Products and Services to Culture and Tradition

Threats:

Consumers Look for a Healthier Lifestyle

Industrialization
High Number of Foreign Companies Entering the Fast Food Market vs. Local Brands
Non-Compliance to Sanitary Standards